Fully accountable for the Central East region spanning 14 states, 92 stores, 8 District Sales Managers, and 1500 employees. Influential member of company’s executive team and Board of Directors, establishing vision and strategy and reporting directly to the President and CEO. Create strategic plans for staffing, talent development, training, and sales success. Institute a culture of engagement and ownership, and inspire confidence across teams. Provide valuable feedback in stakeholder meetings, annual line reviews, and recaps. Drive goal attainment through collaboration with 12 Product Departments and core business units including Real Estate, Planning/Allocation, Visuals, Marketing, HR, Payroll/Accounting, and Warehouse. 

Created training tools to develop and support 10,000+ employees in 300 stores nationwide. Acquired top talent by developing effective new interviewing and evaluation tools. Spearheaded implementation of sales, product, and customer service training programs. Introduced tools that helped District Sales Managers achieve strong results, including weekly business recap, daily drivers/roadmaps, and selling scorecards. Played key role in penetrating a tough new market; opened 5 new stores in 5 months, encompassing hiring, training, and visual execution.