Mary Faughnan Email & Phone Number

Supervised team of 5 copywriters and maintained responsibility for managing workflow, providing feedback, and tracking performance and deliverables. Completed special projects, including writing marketing / SEO copy, and acted as liaison with outside vendors and cross-company teams to coordinate effective messaging across all channels.- Wrote and edited.

Union, NJ

Crafted compelling product copy, consistently exceeded writing quotas and met deadlines. - Ensured copy maximized SEO, captured brand voice, and reflected category trends for enhanced customer experience.

Proofread and copyedited print and digital advertising and marketing presentations for pharmaceutical clients.

Copyedited and proofread print, online, and outdoor advertising for clients, including GNC, Jose Cuervo, Almay Cosmetics, Con Edison, and Tropicana. Copyedited multimedia branding and marketing presentations and product packaging for clients, including Johnson & Johnson, PepsiCo, Home Depot, and Tropicana.- Cooperated closely with account teams, design.

Researched and developed new content for simonandschuster.com, created cross-promotion opportunities, and worked with offline marketing departments in execution of site promotions. Moderated 20 bulletin boards initiating discussion topics and monitoring community standards.

Managed development of sales collateral, point-of-sale displays, and giveaways in support of marketing plans for bestselling authors, including Michael Crichton, Barbara Kingsolver, and Isabel Allende. Wrote and edited copy and oversaw execution of projects by design and production teams and supervised full-time staff of 4 as well as 10-15 freelance.

Managed development and production of all advertising and promotion materials for Viking Penguin imprints. Directed advertising agency on national print, radio, and television advertising. Forecasted and controlled expenditures for multi-million-dollar marketing and department operating budgets. Planned and executed major marketing campaigns for.

New York, NY

Developed and executed creative concepts for national television, radio, and print advertising campaigns and promotion materials for all imprints. Supervised full-time staff of 4.

Acted as principal liaison for 5 distributed publishers and controlled client inventory and reprint schedules. Identified sales and marketing opportunities and implemented strategies with focus on meeting client sales expectations.

Bachelor Of Arts (B.A.), Economics/English

Education record