*Responsible for Martech stack, including admin responsibilities for Marketo and Salesforce*Manage campaign execution and reporting of lead gen activities, including a monthly tech bulletin to customers*Sales operations including reporting and creating efficiencies in process, documentation of processes, data integrity*Own and execute all webinar campaigns and lead gen from events

*HubSpot 2018 Champion Users of the Year*Implemented HubSpot first as marketing automation tool, then as company-wide CRM*Serve as HubSpot Administrator – conducts HubSpot training and automation*Registrar for Concepts NREC's program of Professional Development Courses and Workshops*Manage webinar program from planning, advertising, and hosting on the GoToWebinar platform*Created various inbound marketing campaigns to drive individual BU goals*Implement and report on customer NPS*Manage social media creation on LinkedIn, Facebook, and Twitter *Lead trade show planning and logistics*Activities Committee Volunteer

*Support marketing growth for 20 Educational Re-sellers in North America*Manage re-seller MDF spend and reimbursement*Create SFDC linked marketing campaigns*Develop direct mail projects for lead generation in Education*Onboard new re-seller staff*Plan nationwide 3D printing roadshows for Education and Commercial re-sellers*Plan and execute roadshows for Commercial and Education customers and prospects*Approve and project manage MDF program for Education re-sellers*Develop custom email campaigns for re-seller use*Create and project manage direct mail programs for Education prospects

*Facilitate creation and production of marketing collateral for state adoptions including proprietary program correlations documents to Common Core State Standards *Manage advertising schedule and outside contacts*Responsible for implementing key marketing initiatives including CCSS, STEM, funding opportunities, partner and trade association programs and other special marketing opportunities *Collaborate with team members to develop collateral, sales rep territory marketing, exhibits/workshops, and online marketing including web content updates*Create multi-channel marketing plans that lead to increased demand for products and stronger brand awareness*Help with implementation of marketing initiatives including catalogs, direct mailings, electronic marketing, websites, trade shows, workshops, advertising and publicity*Help analyze initiatives, prepare reports and make recommendations for change/growth*Provide assistance with budgeting and regular monitoring of budgets

*Manage Catalog Pagination, Layout, and Product Image, Copy, and Placement*Select all Elementary Math and Science products for School Specialty Catalogs*Partner with domestic and international suppliers to source new and proprietary products across Science and Math Catalogs*Review, edit and approve Catalog production*Work with Marketing Director to deliver sales support materials, web content, messaging, and trade show merchandising*Manage and communicate new product information to Science Sales, Science Customer Service, Corporate and Science Merchandising, Purchasing, Operations and IT *Understand competitor’s strengths, weaknesses, strategy, and market trends*Perform analysis to remove products with poor performance and manage the end of the life cycle of those products*Ensure suppliers and items chosen are deliverable in expected lead times and can produce desired margins *Conduct category and product training for Sales/Customer Service teams on features and benefits of new and existing products

*Responsible for selecting developmentally appropriate products for the elementary school age marketplace*Generate new product revenue each fiscal year*Responsible for managing product in assigned product categories through life cycle, working with Merchandising on selecting product as well as working with Catalog Production, Sales, Customer Service, Purchasing and Warehousing to properly position products to maximize sales revenues and support category goals and objectives

*Responsible for the cost, purchase, and inventory of distributed products for the Catalog Division *Negotiated pricing and other cost savings programs