Emgee is a strategic communications agency that that helps build authentic brands for companies committed to positive social and environmental impact. Services include: strategic planning, marketing and communications, internal communications, corporate culture, community engagement, crisis communications and reputation management.An effective brand mirrors an organization where both the business and people thrive. Where who you are on the inside, and who you are on the outside, is aligned. At emgee, we build brands from the inside out.

Responsible for worldwide direction and strategic initiatives for external and internal communications, marketing, brand positioning, and public relations.- Developed and executed global marketing and PR strategy with a focus on the U.S., Chile, South Africa, Australia and China. Launched new, multi-lingual website in English, Spanish and Chinese.- Implemented global, cross-functional internal communications and team-building strategies that bolstered team morale and fostered a collaborative, high-performance, winning team culture.- Spearheaded innovative integrated marketing strategies across full range of media - including development of robust multimedia assets to promote company positioning and brand, garner earned media coverage, and use as tools for business development.- Introduced molten salt energy storage technology to the world, garnering support from key stakeholders including the communities where our projects are located.- Raised brand awareness among analysts, investors and the renewable energy industry - evidenced by coverage by major media outlets including Fox News, BBC Television, National Geographic Channel, Science Channel, CNN, WIRED, TIME, LA Times, Wall Street Journal, Huffington Post, Gizmodo, Bloomberg, NPR, Associated Press, and US News and World Report.- Executed aggressive awards campaign to raise company profile among customers and investors, which resulted in 21 high-profile awards since 2013; including Platts Global Energy, Technology Fast 500, and Fast Company Awards.- Launched social media campaigns and increased presence and engagement across LinkedIn, Facebook, Twitter and Instagram.

Led the global Product Management, Corporate Communications, Public Relations and Marketing Communications organizations. Responsible for market analysis, product strategy, corporate messaging and brand, marketing campaigns, tradeshows, advertising, and social media integration.- Led initiative to enter new market segment based on in-depth market research and analysis. Defined products and services needed for this new segment, and performed market tests to obtain real-world feedback and determine viable sales channels. Collaborated with leadership team to determine optimal business model; build, enhance, partner, contract, acquire, or resell.- Developed global marketing and PR strategy for North America, Europe and MENA regions.- Built successful integrated marketing campaign that included print ads, e-marketing (newsletters, banner advertising), webinar sponsorships, speaking engagements, marketing brochures, and social media.- Increased effectiveness of direct sales force and ensured they were informed of the latest business, technology and product developments by creating internal sales communication processes and sales toolkit.

Led the evolution of Vonage’s core residential service, the largest product in the Vonage portfolio. Defined, developed, launched, and lifecycle managed next generation consumer services including products, features and pricing delivered to mobile, PC and other new internet connected devices. - Developed comprehensive business plans, including financial analyses with comprehensive sensitivities, budgets, and go-to-market plans for new products in emerging markets.- Tightly tracked results of new product launches, as well as existing product performance, with detailed reports for leadership team and Board of Directors.- Successfully launched Vonage World calling plan, which increased sales by 100% in the first 5 months and reduced churn by 60 basis points. Ensured readiness of all cross functional teams, including development, marketing, sales, and customer support. Identified target markets and communicated key product benefits and messaging for the Communications and go-to-market plans for earned and paid media.- Launched Vonage Mobile for Facebook, creating global calling for all Facebook users with iPhone and Android mobile devices. Reached 500k users in the first 6 months.- Implemented competitive international pricing strategy across all channels, with objective of owning the international long-distance market. Strategy resulted in significant increase in international market share.- Assessed competitive products and services, defining the competitive landscape for Vonage’s Core service, and determining opportunities for Vonage to develop differentiated products. Created a Competitive Learning Center, fostering learning across the Marketing, Sales, Customer Support, and Technical teams.- Negotiated contract for voicemail to text transcriptions, positioning Vonage as the leader in voicemail-to-text service. Vendor terms resulted in $7M savings over contract life.

Facilitated design, development and deployment of innovative new VoIP products and services with unit shipments of over 800k per year. Managed entire Voice Gateway lifecycle from requirements generation, RFP/RFQ process, vendor selection, up to $20M contract negotiations, consumer and retail channel logistics, and refurbishment programs. Developed and managed vendor business relationships with manufacturers in the U.S., China, Korea and Japan.- Launched strategy that enabled movement from OEM to ODM (or CM) type engagement for new products, resulting in a 10% decrease in per unit costs and an increase in product quality as well as increased control of design and branding.- Took initiative for logistics contract renegotiation which led to an annual savings of $700k through creative re-planning of shipment and freight zone optimization as well as negotiation of reduced freight and order processing fees.- Interfaced with internal marketing teams and external partners to improve product quality and the installation/on-boarding experience – and ultimately the end user experience.- Delivered on aggressive product launch initiatives set forth by the Board of Directors.- Improved product quality and customer satisfaction and lowered customer support call volume through implementation of 500 – 1000 person external beta user trials for new Vonage products prior to public launch. Key product improvements resulted from this real-world testing, including enhancements to product hardware and software, user interface, printed and online product documentation, and product packaging.

Director of multi-site Technical Publications department, with locations in USA, UK, and India. Was responsible for documentation of DSL and WLAN product lines, from a technical, management, and marketing perspective. Delivered reference design packages to Customers, including documentation, software, and schematics/BOM. Established technical training programs for Worldwide Customer Support and Sales Teams.- Adept at working with various departments across business units.- Able to deliver in a startup environment, often under tight schedules.- Worked closely with Systems Engineering, Customer Support, Marketing, and Sales Teams.- Able to review and provide input to hardware and software designs, schematics, and code.- Instituted expense management and efficiency initiatives that translated into cost savings that reduced operating expense by $1M dollars.- Member of integration team, following several mergers and acquisitions. Helped teams quickly integrate, enabling maximum efficiency, collaboration, teamwork and use of best practices.- Member of ISO steering committee, with initiative to improve quality of products and customer satisfaction.- Proficient at development and delivery of technical training. Initiated program that empowered technical sales team to perform successful new product demos to potential customers.