Marketing leader, driving strategic brand and retail marketing plans and consumer, PR and social initiatives. Provide marketing and cross-functional team leadership.• Created and launched the Boomchickapop brand, resulting in a total transformation of Angie's Artisan Treats to Angie's Boomchickapop. • Analyzed consumer purchasing behaviors and needs to develop and implement new product lines that support the overall goals of the Boomchickapop brand. • Managed the go-to-market strategy for the Boomchickabites sub-brand which included product development, package design and marketing campaign. • Managed the go-to-market strategy for the Boomchickapuff sub-brand which included product development, package design and marketing campaign. • Lead the development of channel-exclusive and customer exclusive items, including seasonal and everyday product launches • Developed and implemented annual marketing plan, including retail and consumer strategies that have resulted in sales increases over prior year. • Developed PR strategies and lead PR agency to ensure accomplishment of PR goals, resulting in media placements in: NBC’s The Today Show (three times), Everyday with Rachel Ray Magazine’s Supermarket Smarts, Shape Magazine, Self Magazine, Women’s Health 125 Best Healthy Snacks for Women, Good Housekeeping, Seventeen Magazine, Marie Claire, and more.

Overall responsibility for strategic marketing communications plan development and implementation, new product introductions, and achieving measurable results for a global consumer electronics business. • Developed and implemented division’s first consumer product launch via strategic marketing communications, which has resulted in global distribution of the product and global replication of the communications campaign.• Managed, developed and executed new packaging design, structure and content for consumer product launch; packaging design now being rolled out for all products within portfolio.• Managed marketing communications budget utilized for multiple strategies including advertising, PR, Channel and Sales support, trade shows and end-user research.• Managed private, branded online community to monitor and collect ongoing insights, and translate insights into new marketing and communications opportunities.

Responsible for strategic and tactical marketing communications activities and agency leadership for Geek Squad. Worked closely with business team and merchants to articulate business goals to agencies, which translated into strategic campaigns targeting key audiences. • Launched Geek Squad Small Business Service advertising in key markets nationally. • Guided the creation of Geek Squad Employee Handbook for thousands of employees.• Launched Geek Squad’s presence as major sponsor of MAKE: Television on PBS.