Head Of Product Marketing, Payments
Current
Jul 2024 - Present
AeroLeads people directory · profile
Mary Heather Baum Email & Phone Number
Marketing Strategy l Content Creation l Integrated Marketing Campaigns l Lead Generation
at
Finastra
2 work emails found
@fiserv.com
2 phones found area 706 and 262
LinkedIn matched
✓ Verified August 2026
4 data sources
Profile completeness 100%
Current company
Role
Marketing Strategy l Content Creation l Integrated Marketing Campaigns l Lead Generation
Location
Atlanta Metropolitan Area, United States
Who is Mary Heather Baum? Overview
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Quick answer
Mary Heather Baum is listed as Marketing Strategy l Content Creation l Integrated Marketing Campaigns l Lead Generation at Finastra, based in Atlanta Metropolitan Area, United States. AeroLeads shows a work email signal at fiserv.com, phone signal with area code 706, 262, and a matched LinkedIn profile for Mary Heather Baum.
Mary Heather Baum previously worked as Head of Product Marketing, Payments at Finastra and Product Marketing Director at Billtrust. Mary Heather Baum holds Mba, Business Administration from University Of Georgia - Terry College Of Business.
Company email context
Email format at Finastra
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mbaum@fiserv.com
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AeroLeads found 2 current-domain work email signals for Mary Heather Baum. Compare company email patterns before reaching out.
Profile bio
About Mary Heather Baum
As a Product Marketing Director, I specialize in helping companies engage with their customers through their preferred communication and payment channels. Can you keep up with today’s fast-paced lifestyle? Financial institutions and merchants can now offer tailored experiences for their overwhelmed and stressed consumers, incorporating the ability to make digital payments seamlessly into their busy lives.With over 15 years of experience in marketing and communications, I stay ahead in the ever-evolving payments industry, enabling clients to innovate processes and enhance business results. I am a strategic marketing communications professional with people management experience and a proven ability to create and implement effective integrated marketing campaigns for both internal and external audiences.Specialties: Marketing Strategy; Integrated Marketing Program execution; Product Marketing; Tradeshow and Event Planning; Vendor Management; Branding and Identity; Digital Marketing; Public/ Analyst Relations; Demand Generation
Listed skills include Corporate Communications, Promotions, Integrated Marketing, Public Relations, and 46 others.
Current workplace
Mary Heather Baum's current company
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9 roles · 23 years
Mary Heather Baum work experience
A career timeline built from the work history available for this profile.
Product Marketing Director
Dec 2023 - Jul 2024
Director Of Product Marketing
Sep 2022 - Dec 2023
Senior Product Marketing Manager
Jan 2019 - Oct 2022
Product Marketing Manager
Focused on developing and driving execution of go to market strategies and plans to include marketing programs, launch plans, distribution strategies, and sales enablement for the Electronic Payments business unit.Served as strategic manager of all marketing aspects of a specific product line within a business unit or a Pan-Fiserv product initiative. Worked with the business unit, product management, sales and corporate marketing to develop the marketing strategy and plan for products and coordinated the execution of that plan with other functional groups. Performed various marketing duties in support of product marketing, sales enablement, thought leadership, market research, and communications and drives the planning and creation of overall product strategies, tactics and materials.• Actively worked with product management to understand specific product features/benefits being developed & lead/manage the successful launches of new products and feature releases • Developed and maintained marketing and sales support including brochures, digital marketing assets, case studies, presentations, whitepapers, sales tools, trainings, key messages, collateral, and presentations in support of sales account management.• Developed product line-specific marketing plans that support Fiserv goals and objectives, integrating quantitative and qualitative information• Acted as an evangelist to ensure that the value proposition messaging was clearly articulated and known by all market facing associates
Feb 2016 - Jan 2019
Marketing Manager
Created and executed strategic marketing initiatives for hardware, software and services businesses, as well as corporate communications. Reinforced inside and outside sales managers with integrated lead generation campaigns and sales tools targeted to phases of the buyer’s journey. Co-led company re-branding effort including benchmarking, internal & customer surveys, key messaging, new logo creation and roll-out plan. Served on CRM (Salesforce.com) implementation core and pilot teams.
Oct 2014 - Dec 2015
Marketing Communications
Prepare strategic internal and external marketing communications to promote and support the mission, objectives, and business goals of the organization; Develop and execute integrated segment communications plans/strategies; Literature fulfillment; Vendor Management; Media Relations; Event/ Conference coordinator; Graphic designer; Update/ Develop Internet and Intranet website content; Campaign management
2004 - Oct 2014
Pr Campaign Assistant Internship
Public Relations intern working on gathering customer feedback for agency to incorporate into branding strategy.
May 2004 - Jul 2004
Pr Campaign Manager Internship
Pickens County (U Of Alabama)
Senior class project to research, create and present integrated marketing campaign for Pickens County to brand and promote tourism and business to the county.
Jan 2004 - May 2004
2 education records
Mary Heather Baum education
Mba, Business Administration
University Of Georgia - Terry College Of Business
Bachelor Of Arts (B.A.), Advertising/ Public Relations
The University Of Alabama
FAQ
Frequently asked questions about Mary Heather Baum
Quick answers generated from the profile data available on this page.
What company does Mary Heather Baum work for?
Mary Heather Baum works for Finastra.
What is Mary Heather Baum's role at Finastra?
Mary Heather Baum is listed as Marketing Strategy l Content Creation l Integrated Marketing Campaigns l Lead Generation at Finastra.
What is Mary Heather Baum's email address?
AeroLeads has found 2 work email signals at @fiserv.com for Mary Heather Baum at Finastra.
What is Mary Heather Baum's phone number?
AeroLeads has found 2 phone signal(s) with area code 706, 262 for Mary Heather Baum at Finastra.
Where is Mary Heather Baum based?
Mary Heather Baum is based in Atlanta Metropolitan Area, United States while working with Finastra.
What companies has Mary Heather Baum worked for?
Mary Heather Baum has worked for Finastra, Billtrust, Fiserv, Control Southern, and Siemens.
How can I contact Mary Heather Baum?
You can use AeroLeads to view verified contact signals for Mary Heather Baum at Finastra, including work email, phone, and LinkedIn data when available.
What schools did Mary Heather Baum attend?
Mary Heather Baum holds Mba, Business Administration from University Of Georgia - Terry College Of Business.
What skills is Mary Heather Baum known for?
Mary Heather Baum is listed with skills including Corporate Communications, Promotions, Integrated Marketing, Public Relations, Strategic Planning, Internal Communications, Social Media, and Strategy Development.
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