• Measure, analyze and report on B2B Premier online analytics through structured dashboards (PowerBI/ Excel/ Adobe Analytics).• Lead team through quarterly readiness planning including online business goals and forecasting.• Serve as single source of truth for performance of team programs and identify opportunities to help scale or optimize them.• Coordinate and present structured leadership updates implementing feedback to optimize and align on Premier Online strategy and objectives.• Provide analytical support to extended teams to measure B2B online programs.

• Develop merchandising strategies that balance customers’ satisfaction and maximize sales performance, through data-driven site merchandising. • Manage day-to-day execution of campaigns, pathing & navigation improvements, offer promotion, and online initiatives.• Partners with digital experience teams to recommend new features and functionality.• Use data and project agility to maximize conversion, customer satisfaction, revenue-per-visit, and margin metrics.• Deliver a high degree of output quality through critical problem-solving skills in a highly ambiguous and fluid environment.• Partner with brand & sales teams to formulate and execute online merchandising for promotional campaigns, product launches, etc.• Participates in cross-functional strategic initiatives.

• Plan strategic communications for both print and digital communications. Led the development of a communications editorial planning and review process across key content stakeholders.• Manage content and design for www.fumcaustin.org website, weekly eNews, and social media properties. Optimize content for organic SEO, representing 60% of total site traffic.• Led the development and launch of a website redesign and a new mobile FUMC Austin app.• Design and produce outreach direct mail, printed brochures, posters, outdoor banners, and promotional items. • Produce digital signage slides to effectively prioritize key messages to congregation. Built a solution to automate TV digital signage through cloud-based software. • Produce videos for pastoral communications, ministry highlights, and an invitation to worship.

Consult, design, produce, and manage websites for independent businesses and organizations. Provide services including SEO optimization, graphic design, taxonomy, site layout, and content organization. View portfolio at www.maryheckmann.com.

Built and launched a church website utilizing new branding elements, architecture design, CSS customization, content organization, graphic design, and SEO optimization. Maintained content updates, technology integration, and graphic design. Developed and managed weekly emails to congregation.

• Led site transformation initiatives for commercial solutions site spanning information architecture, content presentation, and site optimization. • Drove development of multiple vertical marketing websites including K12, Higher Education, Healthcare, Retail, Manufacturing, and Energy.• Drove the development of an online site blueprint and solutions content framework for Dell public and commercial vertical markets garnering support from key stakeholders including business owners, site taxonomists, and vertical writers.

• Launched a revamped Healthcare website with the development of a new information architecture (IA), consolidation of two disparate websites across Dell and an acquisition (perotsystems.com), migration of content from a 3rd party website, management of multiple stakeholders across marketing and services business units, and implementation in a new content management system (CMS) utilizing support resources in India.• Aligned and supported the integration of search engine optimization (SEO) efforts resulting in a 600 basis point increase in organic search for the Healthcare learn website (11% to 17% of total traffic).• Utilized customer insights, online site metrics, and new technologies to improve the experience of solutions content.

• Led end-to-end lifecycle management for $4.5B annual revenue Americas OptiPlex desktop business spanning functions across planning, launch, sustaining, and end-of-life (EOL) management. Responsibilities included prioritization of feature sets, configuration availability across internal sales and online tools, and guidance to demand supply and pricing teams on launches/ transitions. • Launched mainstream, performance, and specialty platforms requiring extensive vertical usage case requirements: Dell’s first extended lifecycle product, OptiPlex XE for Retail POS/OEM embedded customers and Dell’s first thin client, OptiPlex FX160.• Provided forecast guidance (MSP), technical expertise, training materials, and RFP bid support to brand managers in Business Units.

• Led two business development initiatives to grow Dell’s US Retail POS business. Drove end-to-end development of a $1.5M annual revenue restaurant POS solution managing partner certification, co-marketing, training, and launch logistics resulting in new market growth for Dell. Owned the development of Dell’s first Retail POS Configurator requiring cross-department management regarding technical requirements, product positioning and feature comparisons resulting in a simplified online purchase path. • Standardized Retail POS reporting through Business Unit alignment on methodology and coordination with Finance enabling consistent measurement for key vertical within Dell.• Planned sales and customer-facing events including lobby launches, vendor fairs, multi-customer executive briefings, and industry trade shows.

• Managed all aspects of merchandising to small and medium-sized businesses for three desktop product lines: Dimension, OptiPlex, and Precision Workstations. • Managed product positioning, pricing of systems, promotional offers, co-marketing content across MarCom vehicles including direct mail, print ads, catalogs, radio, TV, etc.

Managed advertising and marketing communications initiatives for innovative IP-based business solutions including call center routing, unified messaging and network management software. Projects included videos, website content, collateral, as well as print and interactive advertisements.

Co-managed production jobs to completion for both broadcast and print. Partnered with client and account team in strategic fiscal year planning by compiling and analyzing competitive advertising and sales figures.