• Plan and execute Dedication event. Developed program that included governor, senator, other elected representatives, tribal representatives, and local volunteers.• Communicate with diverse audiences through varied channels to garner support for veterans home programs, activities, and services.• Write, photograph, and create content to engage audiences in lives of Veterans.• Develop and implement Volunteer Program.• Serve on administrative leadership team.

• Wrote stories and took photographs for Our Northland Diocese print and online publications. • Implemented strategic marketing/communications plans for education, nonprofit, health care, solar energy, and other clients.• Copy edited “Hocking Hills Day Hikes,” by Mary Reed.• Prepared clients for media interviews.• Wrote and placed op-ed pieces to increase awareness of community impact.• Produced advertising, editorial and photo content for print, online and broadcast media, including Council on Foundations award-winning annual report.• Represented clients at public forums and other speaking engagements.• Conducted media outreach for national trade shows.• Initiated data mining strategies to tailor messages to specific audiences.

Lead nine-person parish staff for 1,400-family parish and collaborate with principal (school of 375 students) to counsel pastor and leadership councils regarding budgets, maintenance, and communication strategies to advance the organization’s mission. Oversee $1.1M budget, including operations, security, technology, and maintenance for existing campus facilities (school, church, offices, and external thrift store).• Part of leadership team managing purchase of neighboring historic building and development into childcare facility, with responsibility for frequent messaging and media response.• Develop and implement strategies to build and maintain relationships with parishioners, parents, students, staff, volunteers, community members, and media using traditional, social, and emerging media.• Evaluate systems and implement improvements to increase efficiency.• Serve as the brand ambassador and partner in the recruitment, retention, and selection of staff.• Prepare remarks and talking points for parish leadership.

Develop and implement stewardship and communications strategies to build relationships, foster community, promote enrollment/retention, and direct fundraising efforts to support the parish mission.• Oversee communications strategies, operations, and budget.• Serve as internal consultant to pastor, parish leadership councils, and diocese officials to manage crisis communications and represent organization to internal audiences, public, and media.• Assist pastor in hiring consultants, structuring capital campaign, identifying donors, creating messaging, managing events, and stewarding $2.6 million in pledges.• Reshape annual fundraising festival during building project and again in response to Covid-19 pandemic: recruit 10-person committee, secure sponsors, manage volunteers, execute workplan, and evaluate event. • Develop, disseminate, and implement evolving campus pandemic protocols as part of leadership team.• Develop, create, and manage content and design for multimedia communications, and fundraising tools for parish and school.o Increased Facebook followers 33% in two years. o Introduced online giving/text-to-give options and initiated online registration and payment for events and fees (Designed forms for online and offline use).o Produce e-newsletter communications (using Constant Contact) with > 40% open rate.o Manage and create content for website, social media, and electronic monitors using Canva, Adobe Creative Suite, and photography.• Research and implement CRM system transition of 1,400 families and create staff procedures to develop and use efficient data practices. • Write, edit, and design digital content and print communications including news releases, annual reports, brochures, newsletters, graphics, institutional correspondence, and marketing/advertising/publicity pieces.

• Engaged alumni and donors in long- and short-term objectives including BSU’s first comprehensive campaign, which surpassed its $35 million goal.• Planned, publicized, and managed promotional, online, and technical/video production needs for fundraising and alumni and athletics events.• Worked with Development Directors to create timely communications to support fundraising and relationship building with donors, alumni, indigenous community, faculty, staff, volunteers, and colleagues (e-newsletters, crowdfunding content, annual mailings, etc.) • Managed change communications for executive transitions as part of BSU Magazine editorial board.• Volunteered on Minnesota State System rebranding steering committee.• Researched, wrote, and edited features, news releases, direct mail copy, talking points, annual reports, emails, speeches, and executive bios for multiple channels.• Worked with cross-campus committees to coordinate outreach and promotional efforts for events.• Developed consistent brand identity and cohesive messaging.• Managed freelancers, designers, student workers and external agencies.

• Initiated Marketing & Communications Coordinator position—worked with city manager to support city departments: introduced communications standards, branding identity, marketing messages, and media responses. • Advised mayor, city manager, council committees and staff on communications issues including highly controversial subjects related to race-related issues.• Oversaw print and online communications. • Collaborated with external vendors, community organizations and volunteers to plan and execute special events—including community festival.• Participated in citywide emergency preparations.