Achievements• Winner: Top User Experience at the Power Retail All Star Bash Awards 2023• Finalist: Technology Champion at the ORIA Awards 2023• Led the 'Subscribe & Save' product/project which was the first beauty retailer in Australia to offer recurring product subscriptions to its customers• Increased the Mobile app share of revenue from 15% to 25% in 12 months• Hosted NORA's Next Gen Ecom Leaders Industry Dinner• Defined a product feature request intake process across the business to more efficiently manage upcoming strategic initiative requirements based on the best ROIResponsibilities• Drive, define and manage the Adore Beauty vision and feature roadmap• Engage and steer the communication of the product roadmap to the Executive Leadership team and stakeholders• Lead, grow and mentor the Product team• Determine strategic digital needs to develop and prioritise business initiatives, ensuring alignment with cross-functional budgets and resources to ensure on time and on budget delivery• Spearhead the development and launch of innovative digital product and projects, such as Subscribe and Save, across the business• Manage the mobile app development team• Develop business cases to quantify the costs and benefits of new features and changes to the Adore Beauty product suite

Achievements• Directed the development and launch of mobile features which drove record gains across all metrics:- Monthly average revenue increased 415%- Average unique users increased 133%- Apple rating increased to 140% to 4.8/5- Average conversion rate increased 38%• Scaled the mobile application revenue contribution from 5.6% in Q1 to 7.9% in Q2, and then doubled it to 15.5% in Q4 FY22• Established new processes to ensure a more seamless requirement gathering and development cycleResponsibilities• Engaged with the Executive Leadership Team and stakeholders to drive, define and manage the Adore Beauty mobile application vision and feature roadmap• Controlled the project timeline and team resourcing to ensure all business expectations are met and ROI is secure• Audited user data and feedback to drive new product features• Composed user stories and functional specifications• Forecasted projected users and revenue to devise the continued success of the strategic initiative• Collaborated with vendors and external partners to ensure the successful development, launch and management of the mobile feature suite• Developed business cases and quantified the costs/benefits

Achievements• Directed the development and launch of eight 7plus Connected TV applications within 10 months. These applications went on to account for 60+% of the total video minutes consumed by all 7plus users and were responsible for $25 million dollars in revenue annually• Shortlisted for the B&T Women in Media Awards, in the Tech Category, and ranked 4th in the People's Choice Award• Continually led a modest team to achieve business objectives ahead of forecast and under budget, often outperforming other internal teams twice our size• Implemented numerous industry-leading commercial product innovations including server-side ad insertion, CTV user targeting and video freeze frame (pause) display ads• Spearheaded new processes to ensure a more seamless requirement gathering and product sign off cycleResponsibilities • Full portfolio responsibility for 7plus CTV applications: Telstra TV, Samsung TV, Apple TV, PlayStation 4, Fetch TV, HbbTV, Android TV, Sony TV, Chromecast and AirPlay• Engaged senior management and stakeholders to set, define and manage the CTV product feature roadmap and development pipelines• Controlled the project timeline, team resourcing and budget to ensure all business expectations were met and ROI was secured• Audited user data and feedback to drive new product features• Composed user stories and functional specifications across multiple products and projects simultaneously• Drove the day to day priorities for the CTV UX and design team, developers and QA• Fostered the development of the CTV Associate Product Manager to up-skill them in best digital practices, product development and relationship management• Forecasted projected user and stream numbers and devised commercial opportunities to drive new revenue streams• Collaborated with vendors and external partners to ensure the successful development, launch and management of the CTV product suite• Developed business cases and quantified the costs/benefits

Achievements• Increased average website pageviews by 49% and uniques by 62% through a revised content and digital marketing strategy.• Enhanced search traffic by 40% through an advanced SEO strategy.• Grew the Newsletter database by 78% via new site funnels and functionality.• Amplified the social following through content engagement and marketing strategies (Facebook fans increased by 15%, Instagram followers by 5% and Pinterest followers by 17%).Responsibilities• Fostered the editorial, social and account service teams to up-skill them in best digital practices and processes.• Refreshed the editorial, social and marketing strategy to deepen user engagement.• Transformed the data and analytic reporting process and documentation across the digital business.• Administered the client account management and reporting processes.• Devised new sales opportunities and content alignment/avenues.• Drove the Wedded Wonderland site transformation project from inception through to wireframes and requirement definition.

Achievements• Project Managed the development of the AAMI Smartplates app and initiative which won seven Cannes Lion awards, including one gold.• Successfully launched all client projects on budget and on-time, including the South32, Coles Financial Services and Commander websites.Responsibilities• Facilitated the cross-platform development of all high-profile Melbourne clients (AAMI, Coles Financial Services, Commander, South32).• Coordinated the resourcing of cross functional teams to ensure that all work was completed on schedule and budget, in conjunction with other resource managers.• Operated as Scrum Master in an Agile development environment with an overseas development and QA team.• Facilitated all agile ceremonies including daily scrum, sprint planning, sprint demo and retrospective meetings.• Provided visibility of the backlog volume and velocity and made recommendations for continuous improvement.• Tracked project progress and ensured all team blockers were removed to safeguard the project timeline.• Collaborated with the Head of Digital and Technical Leads to produce new client pitches inclusive of potential budgets, teams and timelines.

Achievements• Developed and managed the implementation of a refreshed content and social strategy across Take 40 Australia, The Hot Hots and the Aria Charts websites. • Lead the Take 40 site re-brand project from inception through to wireframes and requirements.• Successfully relaunched the Take 40 Australia iOS, Android and Windows 8 app.• Devised new sponsorship opportunities and content alignment/avenues across our owned and operated digital brands. Streamlined analytics gathering and reporting across the digital business.Responsibilities• Managed a team of 7 across content creation and video ingestion on VEVO Australia, Take 40 Australia, The Hot Hits and the Aria Charts websites. Owner of the digital content calendar. • Full portfolio responsibility for Take 40 Australia, The Hot Hits and the Aria Charts websites.• Evolved the social strategy for VEVO Australia.• Drove the Take 40 site re-brand project from inception through to wireframes and requirements.• Devised new sponsorship opportunities and content alignment/avenues across our owned and operated digital brands. • Streamlined analytics gathering and reporting across the digital business.• Lead Melbourne content acquisition for radio and digital products with all the major label representatives and conducted interviews as required.

Product Manager of zeebox and Multiplatform DevelopmentAchievements• Led the implementation and integration of zeebox across all Network Ten departments.• Launched the Network Ten Windows 8 catch up application on the day of release within Australia.• Delivered Ten’s first online-exclusive live streaming broadcast for the 24 hour Le Mans race.• Implemented integration with the Reuters and New York Times systems and team to deliver Ten’s London 2012 Olympics website.• Developed and launched three channel Android applications: TEN, Eleven and ONE. All three remained within the Top 10 Samsung app store downloads for 3 months.• Channel TEN Android application highlighted by T3 magazine in relation to its Samsung 10.1 tablet release article.• Streamlined the product requirement and concept process that was used for all new and renewed digital products across the business (and still is to this day)Responsibilities• Product managed the zeebox integration and show enhancement across digital and broadcast.• Product managed all broadcast channel innovation and future multiplatform strategies and implementations, including Connected TV and Android mobile applications.• Product managed the One and TEN Sports websites, video migration project. • Developed requirement documentation for the Ten Play rebrand across SEO, personalisation, social, video, components and URL structure.• Day to day business, new feature concept design & consumer product development. Project and marketing management, traffic and customer analysis. • Managed and mentored Associate Producer for the One and TEN Sports site. Employed, managed and supervised freelancers and interns employee by the digital department.

Achievements• Liaised with external production companies to effectively content strategise, manage, create and market for MasterChef.com.au and thebiggestloser.com.au. This contributed to the record gains in traffic and revenue including:MasterChef: - Average monthly uniques: 1.22 million (up 43% YOY)- Page views: 48 million (up 32% YOY)- Video views: 13 million (up 45% YOY)- Facebook fans: 657,000 (up 506% YOY)The Biggest Loser:- Average monthly uniques: 500 000 (up 22% YOY)- Page views: 22 million (up 46% YOY)- Video views: 8.5 million (up 160% YOY)- Facebook fans: 31,500 (up 321% YOY• MasterChef.com.au highlighted by Marketing Magazine as the perfect mix between sponsorship integration and consumer product desires in the article Five Lessons from MasterChef.• Crafted The Biggest Loser Contestant Journey in conjunction with Microsoft to become the first Australian Broadcast company to utilise content using HTML5 technologies.Responsibilities• Executive produced TEN’s highest revenue gathering sites, MasterChef and The Biggest Loser. Responsible for site production from beginning to end with revenue portfolio in excess of $6 million dollars annually. • Spearheaded product conceptualization and development through traffic and customer analysis, wireframes, technical requirements, testing and new feature concept design and consumer product development.• Managed and executed sponsorship generation, management and delivery.• Stakeholder management and liaison with production partners to ensure television content is reflected on the site through content creation and management across editorial and video.• Analysed and managed external marketing implementation and growth through SEO, newsletters and social media platforms.• Employed, managed and supervised interns.

• Spearheaded product conceptualization and development through wireframes, technical requirements and testing.• Responsible for site build, launch and management from beginning to end with revenue portfolio in excess of $3 million dollars annually. • Managed and executed sponsorship generation, management and delivery.• Collaborated with production partners and stakeholders to ensure television content is reflected on the site through content creation and management.• Analysed and managed external marketing implementation and growth through SEO, newsletters and social media platforms.

• Worked directly with the Senior Product Manager to site plan, create, content manage and execute marketing plans on all major franchise sites Big Brother, Neighbours, So You Think You Can Dance, Australian Idol and Network Ten’s flagship site ten.com.au.• Wireframed, built, tested and content managed flagship and franchise sites. • Produced documentation and trained external parties in content management across the CMS, CRM and eMarketing systems.