Helping clients know and grow their highest potential customers. Gaining customer insights to maximize sales, revenue and market share through building customer loyalty and brand position for consumer companies and non-profits. American Airlines, Brierley+Partners, Mary Kay Inc. and Zales alum. Deep experience in customer loyalty program design, consumer research, branding and digital marketing, allowing identification and profiling of highest potential customers, and determination of their needs and wants. Specialties: Customer loyalty, customer relationship management (CRM), market research, brand positioning, consumer insights, team leadership. Retail, travel and education industry expert.