Mary Hopfner-Thomas Email & Phone Number

Montgomery Village, Md, Us

Washington, Dc

THE GREEN HOUSE® Project is a leader and advocate in the emerging national culture change movement for the transformation of institutional long-term care of elders toward a more person-centered care model. Leverage a unique blend of sophisticated multimedia communications and project management skills to affect the culture change movement in the aging services industry by partnering with long-term care organizations interested in changing the paradigm of aging and embracing the Green House Model. Focus on educating and advising industry organizations on the benefits and value of person-directed practices, as they relate to financial feasibility analysis, physical environment, and operational policies and procedures. • Partner with skilled nursing homes to transform the traditional nursing home philosophy, organizational structure, and environment to the Green House model, person-directed approach. • Manage customer relationships and Green House model implementation by identifying project scope, creating and implementing a project plan, monitoring progress, tracking budgets, and supporting delivery of technical assistance.• Co-facilitate a wide variety of education programs on the person-directed approach for audiences of leadership and clinical support team members - with a focus on coaching, empowerment, appreciative inquiry, critical-thinking and effective communication.• Create innovative tools, resources, and educational curricula to support and enable successful model implementation in partner settings. • Identify and actively publicize successful “best practices” and current aging services research to inform clients of resources available to the Peer Network of Green House partners.• Support efforts to increase community awareness, affect public policy, and activate consumers through an array of various marketing channels, including newsletters, conferences, events, and social media outreach.

Springfield, Va

Coordinated daily operations of the community-based TV station, including the production and post-production of programs, events, and instructional videotapes. Actively contributed to both the daily operation and long-term creative vision of the TV station.• Served as project lead for station electronic bulletin board system. Successfully launched new software program and trained resident volunteers. Created volunteer advisory team to develop program guidelines for the system which supports over 225 community groups and events annually. • Directed and produced daily live 30-minute morning talk show utilizing resident volunteers as camera, tape and audio operators. Produced, shot and edited programs for broadcast.• Produced and directed on-going military history series with a resident volunteer.• Shot, edited and produced a staff-developed security series on a weekly basis.

Baltimore, Maryland Area

Developed programs and strategies to meet the strategic objectives for Retirement Living TV and the Erickson Community TV stations; generating revenue, enhancing resident, community and public relations; enriching staff development; and serving as a resource in support of corporate growth. • Directly supervised the development of new policies and procedures for use in community TV stations to establish quality standards across the company. • Key player in the creation of a new organizational structure for Community TV that included a new manager position for the stations and solved major issues facing new communities while having zero impact on payroll monies for the division. • Managed the development of a tool kit for the Start-Up TV communities to assist with training and program development. Applauded by staff and residents as an important reference guide.• Successfully launched a shared Community TV programming initiative across the company where community TV stations shared their programs, locally produced by staff and residents each month, with all 19 Erickson Communities. • Planned, coordinated and executed marketing events with Erickson Retirement Community leaders to promote RLTV.

Springfield, Va

Served as the residents’ primary contact for the creation of new activities/events and organizations. Served as a liaison between the community and outside organizations. Served as a resource for community staff as well as residents.• Built strong positive relationships with residents and staff.• Supported residents as they developed activities within the community as well as outside the community in the surrounding neighborhoods.• Successfully managed the Service Groups Celebration for 140 volunteers. Received written accommodation from both residents and community and corporate management on all aspects of the event that was produced under budget.• Influenced senior leadership to support the resident website and promote the active participation by departments to use this tool as an effective communication vehicle.Coordinated daily operations of the community-based TV station. • Served as project lead for corporate digital media initiative. Successfully graduated 11 residents in video production program. Worked one on one with residents to shoot and edit video projects. Coordinated with resident’s monthly group meeting to discuss projects, ideas and tips for video production. • Produced, shot and edited programs for broadcast.

Landover, Md

Managed award winning in-house creative production facility, which produced high quality visual communications at one third of the budget required by outside companies. • Directly supervised all aspects of 20-25 programs in production annually, i.e. writers, graphics, set, location scouting, budget, schedule, crew and talent. Met with producers to ensure goals were being accomplished.• Managed capital and operational budgets up to $250K per year. Maintained internal company chargeback system reducing departmental budget by 30%.• Developed, researched and launched video clips on the intranet substantially increasing effectiveness of communications. Managed staff of up to four producers. • Key member of the broadcast television production team honored with 17 Telly Awards for outstanding commercials.

Landover, Md

• Served as Producer and on-air Anchor of monthly video news magazine program aired across the corporation. Responsible for researching stories, writing, shooting, editing, producing, duplicating and distribution of the program to corporate headquarters and more than 200 stores.

Master Of Arts (Ma), The Erickson School - Management Of Aging Services

Bachelor Of Arts (Ba), Mass Communications