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Innovative Marketing Professional focused on building High Performing Teams and Marketing Strategies that Build & Accelerate Revenue Growth. Over 25 years in executive roles from start-up to medium & large companies to complex Fortune 50 organization - optimizing company growth.History of orchestrating successful marketing initiatives and strategies designed to increase pipeline & revenue. Strong background in Enterprise Software Industry (Big Data, IoT, Machine2Machine, AI, Security, Cloud, Mobile).Integrated Marketing Campaigns, Field Marketing, Demand Generation, Event Management, and Account Based Marketing. Strong experience in fostering collaboration and teamwork across cross-functional teams, executives, partners, and customers. Recognized People Leader who leads High Performing Teams.Skills:Driving Sales, Product & Marketing Alignment and Company Growth StrategiesPeople Management & Team BuildingProject / Event Management & ExecutionDemand Generation Strategies & TacticsLead Management & Pipeline AnalysisReporting & Metrics (ROI)Strategic PlanningCommunication Employee Training & Development Sales & Channel EnablementAreas of Interest: Animal Advocacy ... Go To Market & Strategic Planning ... Team Building ... Brand ... The Internet of Things ... AI ... Big Data ... Mentoring ... Diversity & Inclusion.
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Chief Marketing OfficerCloudera Oct 2023 - PresentSanta Clara, California, UsAt Cloudera, we believe data can make what is impossible today, possible tomorrow. We empower people to transform their data into trusted enterprise AI so they can reduce costs and risks, increase productivity, and accelerate business performance. Our open data lakehouse enables secure data management and portable cloud-native data analytics helping organizations manage and analyze data of all types, on any cloud, public or private. With as much data under management as the hyperscalers, we’re the preferred data partner for the top companies in almost every industry. Cloudera has guided the world on the value and future of data, and continues to lead a vibrant ecosystem powered by the relentless innovation of the open source community. -
Chief Marketing Office & Business LeaderPutting People & Companies On The Map Mar 2022 - Present
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Chief Marketing OfficerAsg Technologies Dec 2017 - Mar 2022Naples, Florida, UsASG Technologies Group, Inc. provides global organizations with a modern approach to Digital Transformation to succeed in the Information Economy. ASG is the only solutions provider for both Information Management and IT Systems. ASG’s Information Management solutions enable companies to find, understand, govern and deliver information of any kind, from any source -- whether structured or unstructured -- through its lifecycle from capture to analysis to consumption. The IT Systems Management solutions empower companies to support traditional and modern digital initiatives, operate their IT infrastructure more efficiently and effectively and reduce the cost of managing and running their internal IT systems landscape. ASG is proud to serve more than 3,000 customers worldwide in 60 countries and in top vertical markets including Healthcare, Financial Services, Insurance and Government. For more information, visit https://www.asg.com -
Vp, Software MarketingHewlett Packard Enterprise Dec 2011 - Mar 2017Houston, Texas, UsHPE Software - Field, Channel, Campaigns & Services Marketing. Success in the idea economy requires vast technological agility. You have to act quickly to seize opportunity, respond to threats, turn great ideas into reality and stay ahead of the competition. Hewlett Packard Enterprise Software helps you do that by leveraging—and defending—100% of your business, human and machine data. Manage Teams focused on our 5 Business Units: Enterprise Security, Big Data Analytics, Application Delivery Management, IT Operations Management, and Backup & Governance. -
Chief Marketing OfficerAxeda Corporation May 2010 - Dec 2011Axeda is the leading M2M application platform company enabling the world of connected products. Axeda technology powers M2M solutions for remote service, fleet management, smart grid, usage-based insurance, asset tracking, mHealth and more. We provide our customers with a cloud platform to rapidly and cost-effectively build and deploy any M2M application, connected to any product, over any network – ultimately realizing the full potential and vision of a connected product.- Start up that exited ~ $200M (over 300 million transactions daily).- Increased Annual User Conference participation by over 300% - creating an Industry Category (The Connected Products Showcase)- Launched Developer Connection – M2M App Garage –where an app was able to go from design to delivery in days (a new industry standard)
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Chief Marketing OfficerKalido, Inc. Jun 2008 - May 2010Burlington, Massachusetts, Us-Responsible for Kalido’s marketing strategy as well as oversight of corporate, field, product, customer, and partner marketing worldwide.- Driving integrated GTM framework that drives license revenue and accelerates the channel. - Integrating Web 2.0 into overall Go-To-Market Framework (blogs, Twitter, SEO, PPC, content syndication, community based marketing, virtual forums, etc.)- Building programs that leverage lead generation with lead nurturing (Lead Lifecycle Management). Ultimately this system allows the sales team to focus on selling to qualified prospects and improve pipeline metrics and sales conversion rates.- Working with channel and mid market to create strategic plans around market to, market through and market with partners.- Doubled customer base; Revenue up 35% Y/Y prior to acquisition. -
Vice President, Field MarketingBea Systems 2002 - 2008Us-Developed comprehensive marketing plan positioning new and existing products and services that helped BEA grow from $400M to $1.5B+ in revenue. Acquired for $8.5B.- Developed plans with key stakeholders that consistently contributed 20-25% of the pipeline target utilizing tactics such as events, direct marketing, AR/PR, 3rd Party sponsorships and e-marketing tactics.- Managed field launch of AquaLogic brand. AquaLogic delivered 20% of BEA’s overall revenue and is now known as the category leader for Service Oriented Architecture.- Created and managed marketing efforts for Channel Sales (VAR/VAD, System Integrators, inside sales, business development, product specialists).- Developed and managed a team of 30 people that consistently scored the highest results on the BEA employee satisfaction survey - including highest retention & diversity scores. Created extensive training and development curriculum that fostered high standards for both team and individual creativity.- Member of BEA Leadership Development Program (UC Berkeley – Haas School of Business) -
Sr Director, Field MarketingBroadvision 1997 - 2002Redwood City, California, Us- Employee 70 -- grew business to over $200M- Created integrated global marketing campaigns that generated demand for BroadVision solutions & products for various industries and audience levels.- Managed 50+ employees (6 Teams)- Regional Marketing Teams: accountable for regional seminars, regional direct marketing campaigns, local sales training, closed loop system reporting, sales tools & intelligence, local partner marketing/training, customer relationship management. - Global Team: accountable for lead management reporting, analysis and tracking of all leads generated by regional/national events, direct marketing, e-seminars, online campaigns/advertising and inbound requests as well as ROI/cost per lead metrics. Managed field marketing microsite. - Events Team: accountable for tradeshow & conference strategy, global event/seminar/roadshow strategy, budget management, global calendar and closed loop reporting.- Online Marketing Team: accountable for implementing integrated online campaigns such as webcasts, direct marketing campaigns, “forward thinking” online initiatives (ex: online conferences, electronic presentations), database management, search engine optimization and closed loop reporting.- RFP (Request for Proposal) Team: accountable for assisting sales in the completion of RFPs, managing the RFP microsite- Telesales/Telemarketing Team: accountable for pre-campaign promotion, post-show follow up, database maintenance, cold calling, inbound leads and closed loop system reporting. - Managed & executed all Sales & Channel Training(s) working in conjunction with Product Marketing. Created Field Leadership Council in order for the field reps and partners to provide feedback on product roadmap, corporate strategy and sales tools. - Developed & managed relationships and sales programs with BroadVision's channel partners including system integrators, hardware and software partners. -
Regional Marketing DirectorSybase 1992 - 1997- Managed all aspects of marketing programs and sponsorships such as executive events, partner forums, field seminars, corporate events, product launches, industry campaigns, sporting events, user groups and tradeshows.- Developed and maintained databases.- Wrote, edited and designed local marketing newsletter.
Mary Wells Skills
Mary Wells Education Details
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Boston CollegeMarketing & Human Resources
Frequently Asked Questions about Mary Wells
What company does Mary Wells work for?
Mary Wells works for Cloudera
What is Mary Wells's role at the current company?
Mary Wells's current role is Chief Marketing Officer at Cloudera.
What is Mary Wells's email address?
Mary Wells's email address is mary.wells@hp.com
What is Mary Wells's direct phone number?
Mary Wells's direct phone number is +161787*****
What schools did Mary Wells attend?
Mary Wells attended Boston College.
What are some of Mary Wells's interests?
Mary Wells has interest in Human Rights, Animal Welfare.
What skills is Mary Wells known for?
Mary Wells has skills like Project Portfolio Management, Service Delivery, Tsia Certified Support Professional, Enterprise Software, Program Management, Software Project Management, Cloud Computing, Itil, It Service Management, Pre Sales, Solution Architecture, It Strategy.
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