Mary Furto Email & Phone Number

Charlotte, Nc, Us

New Kensington, Pa, Us

New Kensington, Pa, Us

PCNA is a Charlesbank Capital Partners portfolio company. Responsible for building strong brand positioning, awareness, and conversion to accelerate top-line growth and profitability. Drive digital transformation to deliver high impact, personalized customer experiences utilizing data and technology. Scope also includes customer experience, ecommerce strategy & technology roadmap, data analytics, performance marketing, and sales enablement. • Created an agile, modern marketing organization with talent and technology to drive industry disruption • Developed Martech stack roadmap and strategy to automate, optimize, and drive demand • Developed data and insights capability across team to track and improve performance of campaigns• Executed digital reactivation and loyalty strategy to grow long tail at scale (over 30K distributors)• Elevated emotional connection to brand through high impact creative, messaging, and web experience

Charlotte, North Carolina, Us

Drive revenue and margin for division with sales of $1 billion across 6 global lines of business including product, software (SaaS), and services with staff of 66 employees (+15 matrix). Global market leader in oil & gas, chemical, semiconductor, and utilities with solutions to capture mega trends of electrification, EV, and emissions monitoring. Leads the development and execution of STRAP and AOP through market and competitive analysis and creation of compelling and sustainable value propositions to grow market share. Responsible for offering/product management, brand strategy, customer marketing, marketing communications, demand generation, channel marketing, pricing strategy, and NPI from discovery to launch. • Grew 2021 revenue 10.5% YoY with AOP attainment of 105%• Drove price realization with strong VCM results of 61.5%, up 190 bps, in highly inflationary environment• Delivered $220M of marketing generated revenue in 2021 through targeted demand generation campaigns • Led vertical pivot strategy and campaigns to reduce dependency in oil & gas from 60% to 47%• Developed 5-year technology innovation roadmap & NPI platform strategy to optimize portfolio • Launched channel strategy with digital only platform for lowest tier to focus resources on highest tier• Launched #KeepMeSafer campaign to build awareness of multi-gas hazards to drive higher value offerings• Deployed commercial readiness standard work to improve launch execution and drive pre-launch pipeline • Improved employee engagement across global team with clear vision and cascading strategic initiatives

Charlotte, North Carolina, Us

Responsible for leading the Industrial Safety portfolio across 12 lines of business with revenue of $2 billion. Led team of global offering managers located in North America, Europe, and Asia. Accountable for developing and executing NPI strategy while optimizing existing offering. • Executed capability assessment, developed training program, restructured organization, and reset expectations for offering management team with clear accountability measures for each employee • Led AOP portfolio deep dives to prioritize 2020 budget and develop path for improved vitality with detailed NPI roadmap for each line of business• Deployed 80/20 strategy to significantly reduce complexity of business by defining standard work and announced first round of EOL product lines with poor competitive positioning by end of 2019

Lake Forest, Illinois, Us

Responsible for maximizing profitability and growing market share of Boise Paper with sales of $980 million. Led the development and execution of corporate marketing strategy and creation of compelling and sustainable value propositions. Key responsibilities include corporate marketing, brand strategy, channel strategy, pricing, product development/launch/management, demand generation, and marketing communications. • Exceeded 2018 EBITDA AOP by $39 million through portfolio and brand transformation with 4% share gain• Deployed modern brand identity and sustainability platform to be more accessible to partners and end users• Launched value brand to capture share at distributors while maintaining position of branded products• Led strategic relationship with Walmart and won private brand line with successful launch in June 2019• Delivered integrated marketing campaign on premium office papers and increased sales 37% in 2018

Lake Forest, Illinois, Us

Led Communication Papers business with P&L responsibility of $800 million. Led the development, communication, and execution of business strategy to achieve AOP. Developed and prioritized key initiatives and collaborated with manufacturing to meet goals. • Delivered 2015 EBITDA AOP and grew revenue 2% YoY to take market share in a declining market• Grew EBITDA 440 bps in 2014 with price, product/customer optimization, and manufacturing restructure • Launched streamlined brand portfolio to ensure long term viability and value over private brand • Set high standard for performance planning by creating an environment that supported on-going development and aligned performance outcomes with clearly established performance expectations

Lake Forest, Illinois, Us

Led marketing, brand management, product management, and strategy for Communication Papers division. Responsible for execution of value proposition to meet budget and optimize profitability. • Developed growth strategy (in declining market) including product roadmap and GTM and successfully executed strategy in 2013• Developed streamlined region pricing process and trained team on profitability metrics

Lake Forest, Illinois, Us

Led marketing for Specialty Papers business targeting Pressure Sensitive Label and Flexible Packaging customers in North America, Asia, and South America with sales of $350 Million• Exceeded AOP EBITDA, volume, and net sales price by improving product and customer mix• Successfully developed and presented 2011/2012 strategy to executive team after first two months • Led financial planning, long term forecasting, and budgeting process• Developed streamlined pricing process and improved tools for making pricing decisions• Developed and deployed customer segmentation model to create policy differentiation and improve margin

Lake Forest, Illinois, Us

Led sales organization and responsible for pricing, forecasting, and marketing communication. Sales of $50 Million. • Transformed team from product to strategic business fit sellers and delivered growth of 29% in 2010• Developed and executed new product launch and GTM strategy and grew sales above plan at target price• Reorganized sales responsibilities to prioritize accounts and align with business goals

Lake Forest, Illinois, Us

Responsible for strategy development, pricing, and marketing communications• Drove pricing actions to improve margin and mix while growing volume at strategic accounts, achieved net sales price above goal each month in 2008• Initiated and led development of relationships with key industry associations and C-level customers• Provided leadership and strategic marketing support on a manufacturing optimization/shut down decision• Developed business strategy, GTM, and roadmap to integrate legacy business with new LOB

Lake Forest, Illinois, Us

Responsible for scoping and executing a project to recommend business entry of new market• Developed strong knowledge base of market utilizing internal resources, VOC, and 3rd party research• Effectively engaged and gained support of manufacturing, product development, sales, and leadership to launch into new market

Lake Forest, Illinois, Us

Grew from the ground up our largest territory in Southern California and Phoenix while deploying new channel strategy of selling direct to commercial printers• Won Sales Rep of the Year Award in 2004 and sold 47% over sales plan in 2005 • Acquired 33 new customers in 6 months with the highest close rate on the team of 29% in 2004

Lake Forest, Illinois, Us

Managed a portfolio of products with responsibility for specifications, packaging, and service programs. • Led a manufacturing and marketing integration team on sku performance to improve profitability, decrease costs, or exit the product• Initiated and implemented a new unique SKU code system for easier customer ordering• Initiated and created new clearly branded, user-friendly packaging including new boxes and labels• Led a market research project to better understand our current state in the market

New York, Ny, Us

Responsible for motivating and preparing students to take the GMAT, SAT, or ACT test with a significant score increase. Required to have excellent quantitative reasoning, critical thinking, reading comprehension, grammar, and mathematics skills. Job required motivating and engaging students for a 3 hour classes. Instructor for classes of 10-12 students.

Santa Clara, California, Us

• Participated on a team for the development of a new software product from concept approval to product launch • Created and implemented a Product Life Cycle structure to track performance on new product development • Worked on a team to develop key messaging promoting the features and benefits of the next generation processors and helped create Pentium 4 marketing documents and technical sales tools

New York, Ny, Us

Responsible for motivating and preparing students to take the GMAT, SAT, or ACT test with a significant score increase. Required to have excellent quantitative reasoning, critical thinking, reading comprehension, grammar, and mathematics skills.

Dublin, Ireland, Ie

Led a production line optimization project by modifying the design and testing of a pressure variable value controlling the fan drive of the Jeep Grand Cherokee. • Increased profits on the product line by $208,460 per year through optimization project• Went beyond the engineering project by working with the finance department to quantify the savings

Booth School Of Business, Mba

Engineering, Industrial & Operations Engineering

Education record