Mary Furto's Location
Charlotte, North Carolina, United States, United States
Mary Furto's Contact Details
Mary Furto work email
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About Mary Furto
Commercial executive with successful record driving transformation and growth utilizing digital marketing and data analytics to deliver tech-enabled brand experiences and customer engagement at scale. Driven professional with rapid career progression across sales, marketing, and business leadership with global P&L experience. Experience growing market share through successful commercial campaigns with distinct value propositions driven by customer needs with targeted, trigger-based messaging and sales enablement. Proven track record of developing and executing business strategies and building high performing teams. Excellent communication skills and ability to lead and motivate teams through dynamic and passionate leadership style. Specialties:LeadershipGeneral ManagementB2BB2CB2B2CMarketing StrategyCorporate Marketing & Brand StrategyChannel Marketing & ManagementIntegrated MarketingDemand Generation E-commerceStrategic PlanningProduct Management - Product, Services, SaaSProduct RoadmapProduct StrategySales ManagementPrice Strategy & ManagementFinancial AnalysisIndustries:ManufacturingTechnologySoftwareSafety EquipmentFirst ResponderElectrificationOil & GasUtilitiesPower GenerationChemical PlantsForest Products - Paper & PackagingOffice ProductsPromotional Products
Mary Furto Work Experience Details
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Senior Vice President MarketingPcnaCharlotte, Nc, Us -
Senior Vice President MarketingPcna Aug 2024 - PresentNew Kensington, Pa, Us -
Vice President MarketingPcna Jul 2022 - Aug 2024New Kensington, Pa, UsPCNA is a Charlesbank Capital Partners portfolio company. Responsible for building strong brand positioning, awareness, and conversion to accelerate top-line growth and profitability. Drive digital transformation to deliver high impact, personalized customer experiences utilizing data and technology. Scope also includes customer experience, ecommerce strategy & technology roadmap, data analytics, performance marketing, and sales enablement. • Created an agile, modern marketing organization with talent and technology to drive industry disruption • Developed Martech stack roadmap and strategy to automate, optimize, and drive demand • Developed data and insights capability across team to track and improve performance of campaigns• Executed digital reactivation and loyalty strategy to grow long tail at scale (over 30K distributors)• Elevated emotional connection to brand through high impact creative, messaging, and web experience
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Cmo, Honeywell Gas Analysis & SafetyHoneywell Mar 2020 - Jul 2022Charlotte, North Carolina, UsDrive revenue and margin for division with sales of $1 billion across 6 global lines of business including product, software (SaaS), and services with staff of 66 employees (+15 matrix). Global market leader in oil & gas, chemical, semiconductor, and utilities with solutions to capture mega trends of electrification, EV, and emissions monitoring. Leads the development and execution of STRAP and AOP through market and competitive analysis and creation of compelling and sustainable value propositions to grow market share. Responsible for offering/product management, brand strategy, customer marketing, marketing communications, demand generation, channel marketing, pricing strategy, and NPI from discovery to launch. • Grew 2021 revenue 10.5% YoY with AOP attainment of 105%• Drove price realization with strong VCM results of 61.5%, up 190 bps, in highly inflationary environment• Delivered $220M of marketing generated revenue in 2021 through targeted demand generation campaigns • Led vertical pivot strategy and campaigns to reduce dependency in oil & gas from 60% to 47%• Developed 5-year technology innovation roadmap & NPI platform strategy to optimize portfolio • Launched channel strategy with digital only platform for lowest tier to focus resources on highest tier• Launched #KeepMeSafer campaign to build awareness of multi-gas hazards to drive higher value offerings• Deployed commercial readiness standard work to improve launch execution and drive pre-launch pipeline • Improved employee engagement across global team with clear vision and cascading strategic initiatives -
Senior Director Global Marketing, Honeywell Industrial SafetyHoneywell Sep 2019 - Feb 2020Charlotte, North Carolina, UsResponsible for leading the Industrial Safety portfolio across 12 lines of business with revenue of $2 billion. Led team of global offering managers located in North America, Europe, and Asia. Accountable for developing and executing NPI strategy while optimizing existing offering. • Executed capability assessment, developed training program, restructured organization, and reset expectations for offering management team with clear accountability measures for each employee • Led AOP portfolio deep dives to prioritize 2020 budget and develop path for improved vitality with detailed NPI roadmap for each line of business• Deployed 80/20 strategy to significantly reduce complexity of business by defining standard work and announced first round of EOL product lines with poor competitive positioning by end of 2019
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Senior Director, Global MarketingBoise Paper Jan 2016 - Aug 2019Lake Forest, Illinois, UsResponsible for maximizing profitability and growing market share of Boise Paper with sales of $980 million. Led the development and execution of corporate marketing strategy and creation of compelling and sustainable value propositions. Key responsibilities include corporate marketing, brand strategy, channel strategy, pricing, product development/launch/management, demand generation, and marketing communications. • Exceeded 2018 EBITDA AOP by $39 million through portfolio and brand transformation with 4% share gain• Deployed modern brand identity and sustainability platform to be more accessible to partners and end users• Launched value brand to capture share at distributors while maintaining position of branded products• Led strategic relationship with Walmart and won private brand line with successful launch in June 2019• Delivered integrated marketing campaign on premium office papers and increased sales 37% in 2018 -
Business Unit Leader (Gm), Communication PapersBoise Paper Oct 2013 - Jan 2016Lake Forest, Illinois, UsLed Communication Papers business with P&L responsibility of $800 million. Led the development, communication, and execution of business strategy to achieve AOP. Developed and prioritized key initiatives and collaborated with manufacturing to meet goals. • Delivered 2015 EBITDA AOP and grew revenue 2% YoY to take market share in a declining market• Grew EBITDA 440 bps in 2014 with price, product/customer optimization, and manufacturing restructure • Launched streamlined brand portfolio to ensure long term viability and value over private brand • Set high standard for performance planning by creating an environment that supported on-going development and aligned performance outcomes with clearly established performance expectations
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Portfolio Manager, Communication PapersBoise Paper Jan 2013 - Sep 2013Lake Forest, Illinois, UsLed marketing, brand management, product management, and strategy for Communication Papers division. Responsible for execution of value proposition to meet budget and optimize profitability. • Developed growth strategy (in declining market) including product roadmap and GTM and successfully executed strategy in 2013• Developed streamlined region pricing process and trained team on profitability metrics
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Global Director Of Marketing, Specialty PapersBoise Paper Mar 2011 - Dec 2012Lake Forest, Illinois, UsLed marketing for Specialty Papers business targeting Pressure Sensitive Label and Flexible Packaging customers in North America, Asia, and South America with sales of $350 Million• Exceeded AOP EBITDA, volume, and net sales price by improving product and customer mix• Successfully developed and presented 2011/2012 strategy to executive team after first two months • Led financial planning, long term forecasting, and budgeting process• Developed streamlined pricing process and improved tools for making pricing decisions• Developed and deployed customer segmentation model to create policy differentiation and improve margin
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North America Sales Manager, Flexible PackagingBoise Paper Apr 2009 - Feb 2011Lake Forest, Illinois, UsLed sales organization and responsible for pricing, forecasting, and marketing communication. Sales of $50 Million. • Transformed team from product to strategic business fit sellers and delivered growth of 29% in 2010• Developed and executed new product launch and GTM strategy and grew sales above plan at target price• Reorganized sales responsibilities to prioritize accounts and align with business goals
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Marketing & Strategic Planning ManagerBoise Paper Oct 2007 - Mar 2009Lake Forest, Illinois, UsResponsible for strategy development, pricing, and marketing communications• Drove pricing actions to improve margin and mix while growing volume at strategic accounts, achieved net sales price above goal each month in 2008• Initiated and led development of relationships with key industry associations and C-level customers• Provided leadership and strategic marketing support on a manufacturing optimization/shut down decision• Developed business strategy, GTM, and roadmap to integrate legacy business with new LOB
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New Business Development, Flexible PackagingBoise Paper Oct 2006 - Sep 2007Lake Forest, Illinois, UsResponsible for scoping and executing a project to recommend business entry of new market• Developed strong knowledge base of market utilizing internal resources, VOC, and 3rd party research• Effectively engaged and gained support of manufacturing, product development, sales, and leadership to launch into new market
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Sr. Account ManagerBoise Paper Jul 2004 - Sep 2006Lake Forest, Illinois, UsGrew from the ground up our largest territory in Southern California and Phoenix while deploying new channel strategy of selling direct to commercial printers• Won Sales Rep of the Year Award in 2004 and sold 47% over sales plan in 2005 • Acquired 33 new customers in 6 months with the highest close rate on the team of 29% in 2004
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Product Manager, Printing PapersBoise Paper Jan 2003 - Jun 2004Lake Forest, Illinois, UsManaged a portfolio of products with responsibility for specifications, packaging, and service programs. • Led a manufacturing and marketing integration team on sku performance to improve profitability, decrease costs, or exit the product• Initiated and implemented a new unique SKU code system for easier customer ordering• Initiated and created new clearly branded, user-friendly packaging including new boxes and labels• Led a market research project to better understand our current state in the market
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Gmat InstructorThe Princeton Review May 2002 - Nov 2002New York, Ny, UsResponsible for motivating and preparing students to take the GMAT, SAT, or ACT test with a significant score increase. Required to have excellent quantitative reasoning, critical thinking, reading comprehension, grammar, and mathematics skills. Job required motivating and engaging students for a 3 hour classes. Instructor for classes of 10-12 students. -
Product Marketing EngineerIntel Jun 2001 - Mar 2002Santa Clara, California, Us• Participated on a team for the development of a new software product from concept approval to product launch • Created and implemented a Product Life Cycle structure to track performance on new product development • Worked on a team to develop key messaging promoting the features and benefits of the next generation processors and helped create Pentium 4 marketing documents and technical sales tools -
Gmat, Sat, & Act InstructorThe Princeton Review Apr 1999 - Jun 2001New York, Ny, UsResponsible for motivating and preparing students to take the GMAT, SAT, or ACT test with a significant score increase. Required to have excellent quantitative reasoning, critical thinking, reading comprehension, grammar, and mathematics skills.
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Project Engineering InternEaton Corporation May 2000 - Aug 2000Dublin, Ireland, IeLed a production line optimization project by modifying the design and testing of a pressure variable value controlling the fan drive of the Jeep Grand Cherokee. • Increased profits on the product line by $208,460 per year through optimization project• Went beyond the engineering project by working with the finance department to quantify the savings
Mary Furto Skills
Product Management
Strategic Planning
Strategy
Product Development
Marketing Strategy
Sales Operations
Sales Management
Marketing
Business Development
Product Marketing
Pricing
Sales
New Business Development
Crm
Continuous Improvement
Market Research
Marketing Communications
Selling
Management
Manufacturing
Forecasting
Business Strategy
Leadership
Competitive Analysis
Pricing Strategy
Mary Furto Education Details
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University Of ChicagoMba -
University Of MichiganIndustrial & Operations Engineering
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Three Rivers High School
Frequently Asked Questions about Mary Furto
What company does Mary Furto work for?
Mary Furto works for Pcna
What is Mary Furto's role at the current company?
Mary Furto's current role is Senior Vice President Marketing.
What is Mary Furto's email address?
Mary Furto's email address is ma****@****ell.com
What is Mary Furto's direct phone number?
Mary Furto's direct phone number is +163059*****
What schools did Mary Furto attend?
Mary Furto attended University Of Chicago, University Of Michigan, Three Rivers High School.
What are some of Mary Furto's interests?
Mary Furto has interest in Running, Growing Orchids, Playing The Piano.
What skills is Mary Furto known for?
Mary Furto has skills like Product Management, Strategic Planning, Strategy, Product Development, Marketing Strategy, Sales Operations, Sales Management, Marketing, Business Development, Product Marketing, Pricing, Sales.
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