Mary Jane Prendergast Email & Phone Number

Belleville, Ontario

Telecommuter -- Belleville, On

Marketing StrategyCreate and implement marketing strategies that complement business goals of LoyalistCollege.Marketing CampaignsCreate and execute marketing campaigns that retain current industry partners forLoyalist Certification Services (Loyalist College), Loyalist Exam Services and infiniteSpaces.Demonstrated SkillsPersuasive copy writing for both collateral and digital mediums.Coordination of tactics with a clear call to action to be measured and communicatedback to Director.Social media strategy.Clear unique sales proposition (USP) that appealed to each target (i.e. students vs.industry).Marketingii) Create SEO to heighten organic search for campaign.iii) Use Google Analytics to capture success metrics.iv) Work with sales team to ensure sales cycle is supported at all stages.Event ManagementBuild, create, manage and execute multiple conferences and events to build brandawareness; maintaining a budget that align to business objectives.Proven approach towards generating awareness and educating targets about events. (i.e.preconference tactics, during and post conference tactics)CommunicationsDevelop, executed and maintained communications plan for Procter and Gamble(Belleville).Project ManagementManage multiple projects/vendors

Hamilton, Ontario

Student Focused Services, (2006 – 2019)• Created a robust, multi-levelled communication strategy to ensure clear communication.• Use differentiated instruction to meet individual student needs (i.e. international students).• Focus on experiential learning.• Proven retention strategies using blended learning.Curriculum Development, (1994 – 2019)Wrote and delivered customized curricula for: Queen’s EMBA (Science & Technology Program), Proctor & Gamble, Nortel Networks, Loyalist College and Mohawk College.Technology Services, (1990 – 2019)• Experience using online platforms including Desire2Learn, grading and reporting systems.• Proven ability to quickly learn and teach new technology.• Expertise (26 years) to solve student’s technical challenges.• Use the power of digital tools to ensure students are successful.Expertise in delivering courses in these subjects: communications, technology and project management.

Belleville, Ontario

Loyalist College, Business Faculty, Continuing Education, ConsultantQueen’s University, EMBA, MBA (ST) Sir Sanford Fleming CollegeTaught and created curricula for the following programs:➢ Business Administration ➢ Sales and Marketing ➢ Accounting ➢ Travel and Tourism➢ Human Resources ➢ Esthetics ➢ Culinary ManagementTeaching/Curricula Skills (20 Years Experience)➢ Prepared customized curricula for each class ➢ Developed and communicated effective classroom management techniques➢ Created and provided evaluation methods (rubrics, authentic assessment) to several instructors ➢ Researched and developed a curriculum packages for several courses➢ Participated in events outside of the classroom to foster increased enrolment and retention➢ Blended learning -- face to face and online learning using an LMS (Blackboard)➢ Focus on providing experiential learning➢ Employ current technology to appeal to different learning styles

Belleville, Ontario

Support and enhance internal communication strategy.

Honours Degree In English Literature, English

Ontario Secondary Diploma