Own product serviceability and usability for a healthcare AI platform1) Functional and non-functional requirements, UX design, roadmap prioritization, and feature acceptance.2) Customer service program design and execution, including business case creation, product design and pricing.3) Product knowledge system design and implementation.

Owned product vision, positioning, UX design, roadmap, go-to-market (marketing, pricing and support/training design), and scrum team management for multiple products:1) AI/machine learning pilot projects.2) A portfolio of healthcare automation products such as Rules designer, Configuration store, Pharmacy management and API integration.

Led multiple work-streams: 1) product roadmap prioritization 2) alliance partnering 3) closer collaboration between product and sales.

Advised multiple AI/Machine Learning technology startups on product positioning, product design and fundraise.

VP of products and solutions on computer vision, speech, NLP and predictive analytics. Head of Cognistx AI Healthcare.

Building marketing and sales infrastructure.Designing and executing commercial strategy in the healthcare AI space.

Selected to own marketing communications (messaging, campaign, sales material, digital, congress, speaker program, etc.) with brand strategy development (segmentation/targeting/positioning) and strategic planning responsibilities. Selected accomplishments:• Built business goal and resource forecast scenarios, obtained and managed multi-million-dollar budgets. Developed, deployed and measured full suite of market research-tested, insight-based launch tactics to drive market penetration, with robust channel assessment and cross function, cross geography alignment. Managed multiple promotional partners and demonstrated flexibility and resiliency in times of ambiguity. • Relationship owner with a prominent oncologist organization and achieved high degree of alignment and execution excellence for a pivotal guideline related HCP educational program.

Promoted to lead world wide team strategy integration and thought leader platform, working closely with medical, development, regulatory, brand and payer marketing leaders.Selected achievements:• Key enabler of a high degree of worldwide medical/marketing integration and consistency of disease state strategy.• Created worldwide thought leader engagement platform with strong identification, planning, executing, and measurement capabilities.• Managed a multi-million dollar budget and external agencies. Designed and delivered 11 Ad Boards (life cycle, medical, marketing, payer, regulatory) and 8 congress exhibits/symposia in US, EU and Japan in 6 months with close partnership with cross function teams, senior leadership, and key external stakeholders.

Marketing rotations to assess new opportunities, define new products, develop strategic marketing plans, and understand competitive landscape. Selected achievements• Led colorectal cancer product scenario planning on biomarker-based strategy, as well as patient program “relaunch”. Twice awarded by the Lilly/BMS Joint Executive Committee.• Led market research for multiple launch brands on penetration assessments, forecasting, value drivers, message testing, pricing, reimbursement processes, key account manager tools, mock P&T reviews, payer brand equity and healthcare policy. Recommendation was adopted as global biosimilar launch pricing/reimbursement/access strategy by the senior leadership. • Led US patient and payer tactics ROI evaluation and drove a $30M decision with complete cross function and senior leadership alignment. Demonstrated strong analytical and proactive problem solving abilities.

Recruited to promote diabetes oral and injection products. Executed multiple payer messages and patient support programs.Selected accomplishments: • Personal sales ranked #4 in the nation.• Built close partnership with Boehringer Ingelheim alliance partner and acquired high tier customers by building trust and finding ways to help patients.• Successfully deployed speaker program with record attendance in the target customer group.• Conducted sales rides with each member of the sales team, analyzed different customer interacting styles and methods for utilizing marketing tools. Presentation on best practice was well received at the sales meeting.

Recruited to evaluate the business revenue model as well as the effectiveness of the online education platform.Selected accomplishments: • Conducted primary interviews with patients and oncologists, conducted data analytics and gained insights on digital education unmet needs and competitive landscape.• Recommendations on content redesign, channel promotion, and partnership opportunity were highly valued and adopted by the company CEO.

Recruited to 1) help devise US payer strategy by leading multi-faceted qualitative, quantitative, pricing, social media market researches and case studies. 2) evaluate business development opportunity on Medical device and oncology assets. Selected accomplishments: • Recommendation on a balanced pricing, communication strategy and REMS (Risk Evaluation and Mitigation Strategies) to overcome rare disease products launch barriers was well received by senior business leaders.• Evaluated multiple assets’ business potential and made recommendations.

Recruited to evaluate business opportunities for life science ventures. Selected accomplishments: • Evaluated multiple pharma assets’ business potential and made well received recommendations.

Selected to design digital sales funnel platform for a major global technology firm’s B2B offerings.Selected accomplishments: • Conducted customer qualitative and quantitative interviews, and created segmentation and targeting with regression modeling such as conjoint analysis.• Recommendations on positioning and web platform design were valued by business partner for achieving good user experience and guiding efficient buyer decision making.

Hired among intense competition to decipher how Wnt and Src signaling pathways interact with each other to regulate cell fate.Selected accomplishments: • Published discovery of the signaling cascade of Src, Wnt and cytoskeleton proteins.• Created cross-institutional team. Led project creation, team building, alliance negotiation, budgeting, project management and publication.• Built deep expertise with biomarker, genomics, and proteomics tools with in-depth understanding of their market potentials.