Manage all paid marketing campaigns including upper funnel/acquisition marketing and lower funnel/conversion initiatives end-to-end including strategy, campaign execution and analysis. Paid Channels include (but are not limited to): *Search*Social*Shopping*Programmatic & Display*Affiliate*And all platforms with a strong focus on driving revenue and new customer acquisition. Responsible for implementing performance marketing tactics to drive sales and increase ROI, as well as acquisition marketing tactics to reach, engage and convert users across the upper funnel.Build a best-in-class marketing strategy that drives demand and fuels new customer growth, while effectively managing the paid search budget.

Responsible for overseeing strategy, development, and execution of all paid digital and social advertising programs, with specific focus on paid search marketing, paid social marketing, programmatic advertising, and all other digital customer acquisition and lead generation advertising channels.*PPC*Programmatic/Native*SEO*SMM*Affiliate Marketing*Digital-to-Print Advertising*Influencer Campaigns*D2C New Customer Acquisition Channels including Lead Generation, Package Inserts, Buy Now Pay Later opportunities, and Pure Prospecting initiatives.

Oversees, plans, manages, collaborates, and executes digital marketing for direct to consumer retail company with audience growth and customer acquisition as main goals. This includes: *PPC (Google & Bing/Desktop & Mobile): Search, Display, Remarketing, Shopping *SEO*Paid Organic Search *SMO*SMM *Affiliate Marketing*Digital to print advertising*Content Marketing

Oversees the digital portfolio for Armory5 and their clients including website CMS, SEO, SEM, SMO, Social Media Management, and Inbound Marketing. IT Consulting & Strategy: Performing today. Preparing for tomorrow. Armory5 is born out of experienced technicians, C-level business consultants, and unmatched customer service allowing your organization a strategic IT partnership with a company you can trust. The combined skills, knowledge, and experiences of Armory5's entire team sets us apart from competitors and allows us to provide your company with the IT solutions it needs whether simple, complex, or anywhere in-between. Our digital marketing program is specifically designed to provide an affordable online marketing solution to our clients and small to medium-sized businesses. Our adept professionals can help you organize what you may already have in place, create and capture what you need, identify your business' needs, and target the goals you want to hit in the future. We have over 15 years combined experience in digital marketing and are constantly learning what's new and improved because just like your business, online marketing never stands still.

Launched branding and advertising portfolio for new law firm. Built new website, expanded/created social media platforms, created blog and blog posts for customer knowledge, and maximized digital portfolio through SEO, SEM, and Social Media.

Support the Sales Manager and General Manager in attaining the monthly as well as the annual market targets while operating with Management and clients to determine business requirements. Manage and update all Social Media (6 networks) on a daily basis. Organize Marketing Meeting for hotel managers. Works with Marketing Agency to place all advertising across all media platforms (print/digital/radio) and to manage Advertising/Marketing budget. Review and manage SEO, Google Analytics, and any other digital/print reports for consumer/public activity and engagement. Responsible for all CMS on company website. Responsible for creating/deploying all email communications to the public. Manage the content for www.mirbeau.com as necessary. Create and deploy all Email communications to guests, members and employees as necessary. Work directly with PR Firm and provide them with any and all Mirbeau Inn & Spa events and new information. Answer questions regarding Mirbeau and follow through with Press Releases to be written and approved. Monitoring consumer/industry trends and evaluating the performance assessed against monthly budget goals. Other duties as assigned.

Office Manager duties including creating individual filing systems for multiple projects, all accounting and banking duties for said projects, organizing and scheduling required meetings (on and off property), receiving dictation, proofing Marketing Equity proposals, Press Releases, creating RFPs, letters, etc. Is responsible for company payables and bookkeeping. Organizes travel and hotel as necessary for superiors. Any other duties as requested.

Answering incoming calls at call center to answer questions and book reservations for hotel, spa, and dining. Also assisted in planning guest's itinerary, processing gift card requests, and training new incoming staff.

Assisting guests in the check-in/check-out process while manning incoming calls, fielding customer service requests, and booking overnight, spa, and dining reservations.