Mary Jo Gentry, Mba Email & Phone Number

Colton, Ca

Colton, Ca

Bloomington, Mn

Manage the marketing function with emphasis on championing the brand and expanding the customer base. Conceive and implement integrated marketing communication plans that maintain brand consistency, maximize effectiveness, meet objectives and execute customer relationship management strategy. Manage combined budget of $3 million. Branded YELLOW JACKET as the number one service tool manufacturer, realizing consistent revenue growth for 14 years. Key Responsibilities:Deliver product marketing and promotional materials.Manage a variety of promotional projects, including paid advertising and digital marketing campaigns.Generate product demand through SEO (search engine optimization), SEM (search engine marketing), website optimization, advertising and content management; monitor and manage social media.Product launch planning, including materials, messages and execution.Manage global trade show program, wholesaler meetings and annual sales meeting.Manage creative agency and other outside vendors. Serve as a media liaison to maximize our marketing spend and get our message out to our customers.Conduct “voice of the customer” marketing research initiative and identify market/product opportunities by evaluating market trends & competitorsManage marketing messaging for all external communications (PR, speaking engagements, product literature, brand, creative, new business presentations, website, etc.)Manage point-of-sale program to highlight product offerings and product positioning at wholesaler branches, including branded display items and custom flyers/brochures.

Greater Minneapolis-St. Paul Area

Selected Accomplishments:Selected agency and developed key messages, media contact list, public relations database, face-to-face meetings with key influencers, customer testimonials and press releases.Developed lead management program, including follow-through reports for sales and measurement reports for marketing.

Greater Minneapolis-St. Paul Area

Advanced through a series of promotions, culminating in oversight of corporate communications and an eight member support team.Selected Accomplishments:With a $4.5M annual budget, managed the consistency and frequency of messages in corporate public relations and advertising programs in the U.S. with dotted line authority to rest of world marketing personnel.Instrumental in the establishment and communication of a new category for repositioning of the brand in existing markets and developed communications plans, sales tools and key messages for entering new vertical markets.Managed the efforts of the internal graphic design group, events, web, public relations, advertising and North American channel marketing groups. Worked closely with product marketing, product management, strategic partner development, corporate communications and executive staff to ensure timely, consistent and accurate communication of key messages and programs.Key member of project management team assembled to develop IT infrastructure to support Web/ecommerce initiatives. Worked with key members of sales, marketing, quality and support teams to define requirements for and select Vantive for contact management, pipeline, account management, technical service and materials return processes.

Greater Minneapolis-St. Paul Area

Manager of Corporate Research, 1997 to 1998Marketing Communications Manager, 1995 to 1997

Greater Minneapolis-St. Paul Area

Dallas/Fort Worth Area

El Paso, Texas Area

Channel and Communications ManagerPromotion expanded previous position to include responsibility for general sales distribution activities and management of the national field sales staff in generating new business and increasing the level of business within existing accounts. Recommend sales strategies, assist with sales presentations and approve uses and expenditures of co-op and market development funds. Developed two comprehensive reseller support programs and designed and approved appropriate rebates/offers to increase sales activities. Marketing Communications AdministratorPosition involved responsibility for a variety of marketing functions including: press and media interface, ad creation and placement, communications budgeting, collateral, trade shows and events, promotions, internal communications and liaison for corporate marketing.

Mba, Management

Masters of Business Administration - Emphasis in Marketing

Bs, Marketing

Activities and Societies: Marketing Club (officer positions held), American Marketing Association, Society for the Advancement of Management