Mary Jo Malarkey Email & Phone Number

Los Angeles, CA, US

Palo Alto, CA, US

• Scoped and led the development of Customer Experience + Customer Lifecycle + Content Strategy team within new US Mid-Market & Indirect Marketing Organization.
• Led comprehensive multi-million dollar customer research study, translating insights into actionable strategies through cross-functional workshops for immediate business application.
• Developed and executed marketing plans, aligning with Objectives, Goals, Strategies & Measures (OGSM) and Annual Product, Placement, Price, and Promotion (4P) goals.

Palo Alto, CA, US

• Led successful integration of Poly Campaign Managers into HP, optimizing team performance and aligning with organizational objectives.

Santa Cruz, California, US

• Led campaign marketing team, developing go-to-market strategies and executing lead generation programs to drive sales and optimize processes.
• Streamlined lead development processes, significantly increasing conversion velocity and improving closed-won rates.

Santa Cruz, California, US

• Fostered strong partnerships across marketing functions, aligning the Social Media, Regional Revenue Marketing, and Sales Enablement teams’ to achieve overarching business objectives.
• Led cross-functional effort to improve process creation, implementation, and continuous improvement within the Marketing Operations and Global Content Teams.

London, GB

• Consultant, Marketing Program Manager, Marketing Project Manager, Marketing Operations, Digital Marketing, Customer Marketing
• Consulting as a marketing project manager and marketing program manager for various companies on short-term projects.

San Jose, CA, US

• Managed ABM for top 50 global accounts in finance and insurance sectors—fostering cross-functional partnerships to align marketing initiatives with sales goals, accelerating opportunity progression.
• Analyzed market trends to optimize lead-to-opportunity conversion rates, enhancing sales pipeline efficiency for financial services and insurance vertical.

Walldorf, BW, DE

• Orchestrated cross-functional pre-launch initiatives, ensuring seamless integration of newly hired staff, space, digital assets, and speakers for a timely and successful opening.
• Drove innovative briefing strategies resulting in $495,287K Marketing Touch Performance and propelling Active Rolling 4-Quarter pipeline to $605,339K within 7 months of site launch.

San Jose, CA, US

• Facilitated launch and operations of the Adobe NY Customer Briefing Center, orchestrating comprehensive briefing program strategy, aligning customer experiences with Adobe's innovative product offerings.
• Developed data-driven KPI measurement tool for Global Program, enhancing performance tracking and strategic decision-making processes.

New York, NY, US

• Account management and business development for the Meetings & Incentives division of a large corporate travel company.

New York, NY, US

• Ideated, proposed, and gained executive sponsorship for the creation of an Event Management division, driving profitability, and expanding company's service portfolio.
• Led a team of 5 directors and their teams – a total of 45 employees and contract workers.
• Oversaw four departments: group travel, event marketing/management, supplier relations, and analytics.
• Managed division P&L with $2.5M operating budget, achieving $2.9M revenue by second year of operations.

New York, NY, US

• Led design and implemented βeta Phase for the Novartis Online Consulting Board© - a Key Opinion Leaders platform—commissioned by Novartis to improve relationships with KOLs who were otherwise not able to travel to.