Manage TGI Fridays Asia Pacific marketing team with 100+ franchised restaurants across 10 countries: Australia, South Korea, Japan, Taiwan, China, Philippines, Malaysia, India, Sri Lanka and Guam.

Works as part of a consultancy firm that provide marketing expertise to restaurant and hospitality industry clients in Asia, Middle East and United Kingdom.

Co-owner of a local creative and design agency in Manila, Philippines.

In-charge of developing a fully integrated marketing strategy for the brand.

- Manage TGI Fridays Asia Pacific marketing team with 125 franchised restaurants across 10 countries: Australia, India, South Korea, Japan, Taiwan, China, Philippines, Malaysia, Indonesia and Guam.- Collaborate with TGI Fridays Asia Pacific Team towards achieving the overall regional plan and work closely with the rest of TGI Fridays International Team to ensure best practice sharing in all aspects of the business. - Develop effective relationships with franchise business leaders to guide and influence regional and local marketing strategies as a key component of the franchisees business plans. - Understand local market dynamics and provide thought leadership, insight and direction to develop marketing solutions to promote increased profitable sales and local guest counts for the assigned region. - Influence and drive the direction, development, alignment and implementation of the marketing strategy in Asia Pacific including TGI Fridays brand agenda building local capability and ensuring the correct allocation of resources.- Oversee and drive the implementation of critical international marketing initiatives, culinary and beverage programs in Asia Pacific franchise markets to ensure alignment with TGI Fridays corporate marketing strategy and brand. - Contribute to the development of marketing assets that provide a resource to our franchisees in terms of strategies, marketing tools, promotional materials, communications materials, social and digital assets, insight leadership etc.- Initiate decisions regarding the integrated global and regional marketing calendar that encompasses the appropriate marketing mix. - Instrumental in the launch of Better/Future Fridays concept for TGI Fridays International business.

Responsible for planning, developing, implementing and driving the marketing strategy of 13 franchise owned Outback Steakhouse restaurants across Southeast Asia (Singapore, Indonesia, Philippines, Malaysia and Thailand) based on agreed company objectives and Outback Steakhouse International global direction.