Mary Joy S. De Villa, Mba
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Mary Joy S. De Villa, Mba Email & Phone Number

Franchise Marketing Consultant, Asia Pacific at TGI Fridays
Location: Singapore 11 work roles 3 schools
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✓ Verified July 2026 3 data sources Profile completeness 100%

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Current company
Role
Franchise Marketing Consultant, Asia Pacific
Location
Singapore
Company size

Who is Mary Joy S. De Villa, Mba? Overview

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Quick answer

Mary Joy S. De Villa, Mba is listed as Franchise Marketing Consultant, Asia Pacific at TGI Fridays, a with 8726 employees, based in Singapore. AeroLeads shows a matched LinkedIn profile for Mary Joy S. De Villa, Mba.

Mary Joy S. De Villa, Mba previously worked as Senior Marketing Consultant at A & C Associates Ltd and Managing Director at J&J Branding + Creatives. Mary Joy S. De Villa, Mba holds Ateneo-Regis Master In Business Administration from Ateneo De Manila University Graduate School Of Business.

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Email format at TGI Fridays

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TGI Fridays

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Profile bio

About Mary Joy S. De Villa, Mba

Goal driven and strategic executive with 15+ years experience in marketing, product and brand management for international restaurant brands and markets. Expertise in leveraging organisational resources and strengths, product and service offerings and competitive positioning to drive revenues, growth, profits and operational performance. Experience in delivering strong business performance from both franchisor and franchisee perspectives. Team player, attentive listener, and persuasive communicator, focused on maximising efficiency and profits. Strong relationship builder, highly capable of partnering with trade partners and cross functional teams.

Listed skills include Marketing, Management, Marketing Strategy, Strategic Planning, and 41 others.

Current workplace

Mary Joy S. De Villa, Mba's current company

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TGI Fridays
Tgi Fridays
Franchise Marketing Consultant, Asia Pacific
dallas, texas, united states
Website
Employees
8726
AeroLeads page
11 roles

Mary Joy S. De Villa, Mba work experience

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Franchise Marketing Consultant, Asia Pacific

Current

19111 Dallas Parkway, Suite 165, Dallas, Texas 75287 Usa

Manage TGI Fridays Asia Pacific marketing team with 100+ franchised restaurants across 10 countries: Australia, South Korea, Japan, Taiwan, China, Philippines, Malaysia, India, Sri Lanka and Guam.

Feb 2023 - Present

Senior Marketing Consultant

Durham, United Kingdom

Works as part of a consultancy firm that provide marketing expertise to restaurant and hospitality industry clients in Asia, Middle East and United Kingdom.

Managing Director

Philippines

Co-owner of a local creative and design agency in Manila, Philippines.

Head Of Marketing

Peri-Peri Charcoal Chicken & Sauce Bar (Wow Brand Holdings Inc.)

Km 15 East Service Road Corner Marian Road 2, Brgy. San Martin De Porres, Paranaque City

In-charge of developing a fully integrated marketing strategy for the brand.

Dec 2020 - Jun 2023

Director Of Marketing, Asia Pacific

19111 Dallas Parkway, Suite 165, Dallas, Texas 75287 Usa

- Manage TGI Fridays Asia Pacific marketing team with 125 franchised restaurants across 10 countries: Australia, India, South Korea, Japan, Taiwan, China, Philippines, Malaysia, Indonesia and Guam.- Collaborate with TGI Fridays Asia Pacific Team towards achieving the overall regional plan and work closely with the rest of TGI Fridays International Team to ensure best practice sharing in all aspects of the business. - Develop effective relationships with franchise business leaders to guide and influence regional and local marketing strategies as a key component of the franchisees business plans. - Understand local market dynamics and provide thought leadership, insight and direction to develop marketing solutions to promote increased profitable sales and local guest counts for the assigned region. - Influence and drive the direction, development, alignment and implementation of the marketing strategy in Asia Pacific including TGI Fridays brand agenda building local capability and ensuring the correct allocation of resources.- Oversee and drive the implementation of critical international marketing initiatives, culinary and beverage programs in Asia Pacific franchise markets to ensure alignment with TGI Fridays corporate marketing strategy and brand. - Contribute to the development of marketing assets that provide a resource to our franchisees in terms of strategies, marketing tools, promotional materials, communications materials, social and digital assets, insight leadership etc.- Initiate decisions regarding the integrated global and regional marketing calendar that encompasses the appropriate marketing mix. - Instrumental in the launch of Better/Future Fridays concept for TGI Fridays International business.

Feb 2018 - Feb 2019

Regional Marketing Head For Southeast Asia

91 Bencoolen Street, Sunshine Plaza #05-04 Singapore 189652

Responsible for planning, developing, implementing and driving the marketing strategy of 13 franchise owned Outback Steakhouse restaurants across Southeast Asia (Singapore, Indonesia, Philippines, Malaysia and Thailand) based on agreed company objectives and Outback Steakhouse International global direction.

May 2016 - Feb 2018

Marketing & Business Development Manager

Racks (Cavallino Inc.)

Afp-Rsbs Industrial Park, Km. 12 East Service Road Corner C5, Taguig

May 2010 - Oct 2015

Sales & Marketing Officer

Dencio'S Bar And Grill (Dencio'S Foods Specialists Inc.)

2259 Pasong Tamo Extension, Makati City

Sep 2004 - Jun 2007

Brand Assistant

Popeye'S Chicken & Biscuits Philippines (Presidio Food Corporation)

6797 Ayala Avenue Corner V. A. Rufino Street, Makati City

Apr 2003 - Sep 2004

Brand Assistant

Ideal Macaroni & Spaghetti Factory Inc.

33 Luna 2Nd Street San Agustin, Malabon City

Jun 2001 - Jun 2002
Team & coworkers

Colleagues at TGI Fridays

Other employees you can reach at tgifridays.com. View company contacts for 8726 employees →

3 education records

Mary Joy S. De Villa, Mba education

Ateneo-Regis Master In Business Administration

Ateneo De Manila University Graduate School Of Business

Student Representative (MBA Regis), Ateneo de Manila University Graduate School of Business Student Council 2013-2014

Other/ Certificate In Entrepreneurship Essentials, Complete

Entrepreneurship Essentials is a 4-week, 25-hour online certificate program from Harvard Business School. Entrepreneurship Essentials.

FAQ

Frequently asked questions about Mary Joy S. De Villa, Mba

Quick answers generated from the profile data available on this page.

What company does Mary Joy S. De Villa, Mba work for?

Mary Joy S. De Villa, Mba works for TGI Fridays.

What is Mary Joy S. De Villa, Mba's role at TGI Fridays?

Mary Joy S. De Villa, Mba is listed as Franchise Marketing Consultant, Asia Pacific at TGI Fridays.

Where is Mary Joy S. De Villa, Mba based?

Mary Joy S. De Villa, Mba is based in Singapore while working with TGI Fridays.

What companies has Mary Joy S. De Villa, Mba worked for?

Mary Joy S. De Villa, Mba has worked for Tgi Fridays, A & C Associates Ltd, J&J Branding + Creatives, Peri-Peri Charcoal Chicken & Sauce Bar (Wow Brand Holdings Inc.), and Outback Steakhouse.

Who are Mary Joy S. De Villa, Mba's colleagues at TGI Fridays?

Mary Joy S. De Villa, Mba's colleagues at TGI Fridays include Sherri-Leigh Holbrook, Raphael Silva, Ana Ailincai, Abdou Gikineh, and Bianca Selph.

How can I contact Mary Joy S. De Villa, Mba?

You can use AeroLeads to view verified contact signals for Mary Joy S. De Villa, Mba at TGI Fridays, including work email, phone, and LinkedIn data when available.

What schools did Mary Joy S. De Villa, Mba attend?

Mary Joy S. De Villa, Mba holds Ateneo-Regis Master In Business Administration from Ateneo De Manila University Graduate School Of Business.

What skills is Mary Joy S. De Villa, Mba known for?

Mary Joy S. De Villa, Mba is listed with skills including Marketing, Management, Marketing Strategy, Strategic Planning, Competitive Analysis, Advertising, Event Management, and Sales.

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