Katie Cunningham Email & Phone Number

Iowa City, Ia, Us

Iowa City, Iowa, United States

Marshfield, Wi

Greater Milwaukee Area

Greater Milwaukee Area

Media relations manager for the largest K-12 school district in Wisconsin. Proactively pitched media stories, responded to media inquiries, led and coordinated partnership media events with area businesses, nonprofits, and other educational institutions. Managed crisis communications and issues management for the district. Led the development of a district-wide strategic communications plan and developed and managed a proactive media plan. Wrote and edited speeches, op-ed pieces and other communications for District Superintendent.

Watertown, Wi

Marketing communications director for a national, 3,800-employee, nonprofit organization that provides homes and services to people with developmental disabilities. Supervised a team of six people, including five direct reports. Led the development and execution of marketing plans to support employee recruitment, fundraising and program growth. Managed the development and execution of digital strategy; created and implemented internal communications plans and strategies, including intranet development; managed public and media relations, including crisis communications and issues management; led the creation of publications for donors, employees and parents / guardians of people we support; conducted and led market research; coached and developed a high-performing team; led the creation of processes and workflows to improve team efficiency; managed outside agencies; oversaw annual marketing budget.

Milwaukee, Wi

National marketing manager for Health Law practice group for an AmLaw 200 law firm. Developed and executed marketing plans for key clients; identified opportunities to raise visibility through use of social media, media relations and trade shows; coached attorneys on successful new business presentations; and led the creation of successful proposals and marketing materials that generated millions of dollars in new revenue.

Appleton, Wi

Charged with marketing planning and execution for 250-bed and 160-bed community hospitals for a Northeast Wisconsin health care system. Researched and analyzed market and volume data for hospital service line business planning, including cancer, cardiac and neurology; developed and executed effective physician referral programs in partnership with Director of Provider Relations and maintained positive relationships with key independent specialist physicians; created, implemented and measured ongoing effectiveness of internal communications programs connected to key business initiatives; managed $1.8 million annual marketing budget.

Milwaukee, Wi

Created strategic communication plans for a wide variety of health care and non-profit organizations, including PBMs, hospitals and health systems, health care collaborative membership organizations and others; oversaw the development of collateral materials, including Web sites, brochures and newsletters; developed and maintained relationships with key media contacts in both consumer and trade media; wrote and edited successful new business proposals, including presentations, research, and development of potential campaign strategies and tactics; supervised and mentored account team, including coaching and delegating work assignments; day-to-day management of 5-7 accounts.

Milwaukee, Wi

Now Feeding America of Eastern WILed public relations and marketing activities to grow visibility of nonprofit anti-hunger organization. Developed and maintained relationships with print and broadcast media in Eastern Wisconsin; developed and wrote collateral material, including annual reports, newsletters and brochures; managed events.

Milwaukee, Wi

Master Of Business Administration (Mba), Business Administration

Successfully completed my executive MBA in January 2014

B.S., Journalism

Activities and Societies: Features Editor and Copy Editor for The Bradley Scout