Marykate Lampron Email & Phone Number

Boston, Ma, Us

Currently sitting in an integrated marketing communications role, modernizing a 75-year old brand, moving at the speed of pop culture. Overseeing social partnerships.Led the integrated marketing communications strategy for the "DunKings" campaign that launched in the Super Bowl 2024 starring Ben Affleck, Matt Damon, Tom Brady, and Jennifer Lopez. Awarded Bronze Cannes Lion for "DunKings" Creative Strategy out of over 800 submissions, representing the top 3% of all category submissions from around the globe and the only restaurant honored in 2024.

● Led Media, Partnerships, Audience and Communication Planning on largest brand in the Inspire portfolio with internal team of 2, plus media agency roster of 88 as brand point-of-contact● Named Visionary of the Year 2021, 1 of 200+ department roster, voted on by executive leadership for accomplishments in modernizing Dunkin’s media strategy, advanced use of technology to execute strategy, and advisor to counterparts● Relaunched new Dunkin’ Rewards loyalty program, building cross-channel communication strategy to acquire new members and reactivate lapsed members. Growth in 3-month active members since launch is more than last 2 years combined

● Proved value of increased national spending through consistent performance reports and partnered with franchisee leadership to increase national expenditure by $55MM in two years, sourced from local advertising budgets● Evolved media mix to focus on digitally-led, ROI driving tactics; tripled digital investment in 2-years by shifting paid media measurement plan from reach to the core business metric of incremental store traffic ● Oversaw $170MM annual budget and through strategic shift to more national, digital spending, grew the incremental return on ad spend (iROAS) each year: 5.0 iROAS (2021), 4.4 iROAS (2020) and 1.9x iROAS (2019)

● Managed day-to-day client relationship on largest, full-service client account Royal Caribbean International, leading team of 5 to deliver strategic media plans with $125MM annual budget● Led media strategy for the launch of newest, largest cruise ship; delivered the most pre-bookings for new ship in RCI history● Nominated by senior executives to participate in 4A’s, a competitive, 15-week advertising training program hosted by the Institute of National Advertising Studies in Boston chapter Mediahub Credentials:Named Ad Age's Media Agency of the Year 2019Named Adweek’s U.S. Media Agency of the Year 2018Named MediaPost’s Creative Agency of the Year 2017

Education record

Activities and Societies: National Honor Society, Varsity Girls Hockey, RESPECT Initiative, Care For A Cure, Student Council.

4A'S Institute Of Advanced Advertising Studies

Bachelor'S Degree, Business Administration, Communication

Activities and Societies: Golden Key International Honour Society, Lambda Pi Eta National Communication Association, Spoon University.

Education record