Marykate Lampron Email & Phone Number
Who is Marykate Lampron? Overview
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Marykate Lampron is listed as Director, Brand Engagement at Panera Bread, a company with 29784 employees, based in Boston, Massachusetts, United States. AeroLeads shows a matched LinkedIn profile for Marykate Lampron.
Marykate Lampron previously worked as Sr. Manager, Integrated Marketing Communications, Dunkin' at Inspire Brands and Media Strategy & Connections Planning Lead, Dunkin' at Inspire Brands. Marykate Lampron studied at Boston Latin School.
Email format at Panera Bread
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About Marykate Lampron
I was fortunate enough to start my Marketing career at an ad agency that instilled a challenger mentality in me early on. Since then it has become the backbone of everything I do. I dove into the Travel industry on a journey to make media as innovative as the advanced technology on cruise-ships.I am currently sitting in the middle of modernizing a seventy-year old coffee and donut brand, hyper-focused on creating relevant content at the speed of pop culture to break-through to the next generation of coffee drinkers. “Consumers best remember that which they have never seen before,” is a phrase I live and work by. My greatest strength is curiosity, which I believe is a muscle we are all born with that we need to exercise and challenge ourselves to use all the time. It is my personal mission to give more than I take and to always leave brands bigger, better and stronger for the road ahead.
Marykate Lampron's current company
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Marykate Lampron work experience
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Sr. Manager, Integrated Marketing Communications, Dunkin'
CurrentCurrently sitting in an integrated marketing communications role, modernizing a 75-year old brand, moving at the speed of pop culture. Overseeing social partnerships.Led the integrated marketing communications strategy for the "DunKings" campaign that launched in the Super Bowl 2024 starring Ben Affleck, Matt Damon, Tom Brady, and Jennifer Lopez. Awarded.
Media Strategy & Connections Planning Lead, Dunkin'
- Led Media, Partnerships, Audience and Communication Planning on largest brand in the Inspire portfolio with internal team of 2, plus media agency roster of 88 as brand point-of-contact
- Named Visionary of the Year 2021, 1 of 200+ department roster, voted on by executive leadership for accomplishments in modernizing Dunkin’s media strategy, advanced use of technology to execute strategy, and advisor to.
- Relaunched new Dunkin’ Rewards loyalty program, building cross-channel communication strategy to acquire new members and reactivate lapsed members. Growth in 3-month active members since launch is more than last 2.
Paid Media & Partnerships, Manager (Dunkin' Brands)
- Proved value of increased national spending through consistent performance reports and partnered with franchisee leadership to increase national expenditure by $55MM in two years, sourced from local advertising budgets
- Evolved media mix to focus on digitally-led, ROI driving tactics; tripled digital investment in 2-years by shifting paid media measurement plan from reach to the core business metric of incremental store traffic
- Oversaw $170MM annual budget and through strategic shift to more national, digital spending, grew the incremental return on ad spend (iROAS) each year: 5.0 iROAS (2021), 4.4 iROAS (2020) and 1.9x iROAS (2019)
Senior Media Planner
- Managed day-to-day client relationship on largest, full-service client account Royal Caribbean International, leading team of 5 to deliver strategic media plans with $125MM annual budget
- Led media strategy for the launch of newest, largest cruise ship; delivered the most pre-bookings for new ship in RCI history
- Nominated by senior executives to participate in 4A’s, a competitive, 15-week advertising training program hosted by the Institute of National Advertising Studies in Boston chapter Mediahub Credentials:Named Ad Age's.
Colleagues at Panera Bread
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Sneha Sneha
Colleague at Panera Bread
Hassan, Karnataka, India, India
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Ye (Eve) Yang
Colleague at Panera Bread
Atlanta, Georgia, United States, United States
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CS
Cecil Saddler
Colleague at Panera Bread
Woodstock, Georgia, United States, United States
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CB
Chris Buffin
Colleague at Panera Bread
Atlanta Metropolitan Area, United States
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Christopher Radcliffe
Colleague at Panera Bread
Akron, Ohio, United States, United States
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SR
Sri Rama Chandra Charyulu Gt
Colleague at Panera Bread
Hyderabad, Telangana, India, India
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AB
Ava B.
Colleague at Panera Bread
Atlanta, Georgia, United States, United States
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MA
Michael Alpuin
Colleague at Panera Bread
Greater Orlando, United States
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DM
David Monteith
Colleague at Panera Bread
Atlanta Metropolitan Area, United States
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RA
Ryan Anderson, Cscp
Colleague at Panera Bread
Greater Minneapolis-St. Paul Area, United States
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Marykate Lampron education
Education record
4A'S Institute Of Advanced Advertising Studies
Bachelor'S Degree, Business Administration, Communication
Education record
Frequently asked questions about Marykate Lampron
Quick answers generated from the profile data available on this page.
What company does Marykate Lampron work for?
Marykate Lampron works for Panera Bread.
What is Marykate Lampron's role at Panera Bread?
Marykate Lampron is listed as Director, Brand Engagement at Panera Bread.
Where is Marykate Lampron based?
Marykate Lampron is based in Boston, Massachusetts, United States while working with Panera Bread.
What companies has Marykate Lampron worked for?
Marykate Lampron has worked for Panera Bread, Inspire Brands, and Mullenlowe Mediahub Global.
Who are Marykate Lampron's colleagues at Panera Bread?
Marykate Lampron's colleagues at Panera Bread include Sneha Sneha, Ye (Eve) Yang, Cecil Saddler, Chris Buffin, and Christopher Radcliffe.
How can I contact Marykate Lampron?
You can use AeroLeads to view verified contact signals for Marykate Lampron at Panera Bread, including work email, phone, and LinkedIn data when available.
What schools did Marykate Lampron attend?
Marykate Lampron studied at Boston Latin School.
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