Mary Kate Powers Email and Phone Number

· Developed and executed strategic marketing plans from inception to completion, collaborating with cross-functional teams to develop a strategy brief, implement audience-informed campaigns including digital ads, social media, sales materials, thought leadership content, and email marketing.· Monitor budgets, manage timelines, and accurately forecast on an ongoing basis. · Conducted market research to gain audience insights to inform product launch campaigns and rebranding efforts.· Managed lead generation strategies and optimized campaigns based on performance data.

· Responsible for 10 local markets of Eversave.com – a daily deal site targeted towards women. · Increased revenue and lead growth through online marketing campaigns and analysis. · Collaborated with creative and sales teams to coordinate and implement site promotions, approve contracts and update landing pages. · Grew and managed social media accounts including Twitter and Facebook pages. · Established relationships with bloggers for cross promotions. · Coordinated scheduling with local businesses and assisted with customer service.

Design intern for marlo marketing/communications, a Public Relations and Marketing Firm located in Boston. Responsibilities included posting blogs, researching images and fonts, filing and searching projects on the company's file server, creating email campaigns, media hit documentation, file maker, cision, and assisting the PR team when needed.