I transform how brands connect with consumers through strategic creator partnerships and innovative digital marketing solutions. With 15+ years of experience spanning traditional PR to cutting-edge influencer marketing, I've pioneered approaches that deliver measurable business impact while staying true to authentic storytelling.As Vice President at Trend Social, I lead our influencer marketing division with a focus on scaling brand partnerships through data-driven strategy and creative excellence. I'm passionate about building high-performing teams that push creative boundaries while delivering consistent results for our clients across major consumer verticals.My career journey reflects my commitment to innovation and growth. At 22squared, I identified the emerging opportunity in creator partnerships and successfully built an award-winning influencer marketing practice from the ground up within a century-old advertising agency. Over 13 years, I scaled this division into a significant revenue driver, leading campaigns for major brands including The Home Depot, Party City, Southeast Toyota, AccuWeather and AdventHealth. Our work earned multiple industry accolades, including Effie Awards, WOMMY Awards, and Jay Chiat Awards, demonstrating our ability to drive both creative excellence and business results.I believe the most impactful marketing happens at the intersection of data and creativity. My approach combines strategic insight with authentic storytelling to create campaigns that resonate with today's consumers while driving meaningful business outcomes. I'm particularly focused on:- Building and scaling high-performance teams- Developing innovative creator partnership strategies- Driving measurable business impact through digital innovation- Creating data-driven campaign frameworks- Fostering inclusive and collaborative team environmentsAs a leader, I prioritize mentorship and team development, creating environments where diverse perspectives thrive and innovation flourishes. I lead with empathy, curiosity, and a commitment to excellence, believing that the best results come from teams that feel empowered to push boundaries and think differently.I'm always eager to connect with fellow marketing leaders, brands, and creators who are passionate about the evolution of digital marketing and authentic brand storytelling. Whether you're looking to discuss industry trends, explore partnership opportunities, or share insights about the future of creator marketing, I'd love to connect.