https://krauseconsulting.org/marykatherinekrause@gmail.comContact me for a quick chat to see if we will be a good fit for each otherLet Me Help You with ..YOUR COMMUNICATIONS- Organizational communications audit- Communication plan development- Crisis communication strategy development, adverse event planning, incident command pre-planning & scenario testing- Communications planning for a new leader- Report writing for management- Anniversary/commemorative celebration strategy and event planning- Award program planningYOUR PROFESSIONAL PRESENCE- Executive presence assessment and coaching (posture, facial expression, gestures, eye contact, voice quality & projection)- Closet wardrobe review, identifying your style, planning for business and social functions- Professional networking skills training, rehearse ahead, ability to attend live events with you to role model and coach- Elevator speech creation and practice- Identifying your best colors in clothing plus makeup application and color techniquesYOUR PROFESSIONAL SKILLS- Presentation skills training and coaching- Crucial conversation dialogue preparation and scenario practice- Thinking through a critical issue or statement made by others, prepping for next steps- Negotiation leverage assessment and pitch practice- “First 90 Days” plan creation and check-ins- Professional development plan creation; serving as your accountability partner- Working through limiting beliefs and negative self-talk- Identifying more joy in work and life

Guest lecture, advise students, participate on the Career Services Committee, and present at local and national conferences. Have taught courses in Health Care Marketing and Strategic Planning, Health Care Management Ethics, and Professional Skills to graduate students in health systems management and biotechnology. I have published several articles in peer-reviewed journals and trade publications about professionalism, mentoring, simulation center administration, and medical administration.https://www.rushu.rush.edu/mary-katherine-krause-ms

▪ Centralized the communication function focused on supporting and promoting pathologists and laboratory management. Managed team of 13+ employees responsible for corporate, internal, member, customer, and advocacy communications, and media relations. Directed public relations, media monitoring, crisis communications, and brand/reputation management.▪︎ Transformed media relations from a reactive function to a proactive, story-driven newsroom, securing top-tier media coverage and generating millions in earned media value.▪︎Strategically shielded the organization from negative media attention during the collapse of a major blood testing company and its founder, preserving brand reputation.▪︎ Contributed to the development and execution of the organization’s first comprehensive brand strategy, transitioning from a costly "house of brands" to a unified "branded house," leading to increased member/customer endorsement and strong Net Promoter Scores.▪︎ Led the development and execution of a comprehensive crisis communication strategy, safeguarding the organization and over 26,000 customers. Managed spokesperson training and mock drills. Implemented incident command across the organization during COVID-19.▪︎ Revamped the advocacy communications function, driving improved member satisfaction, higher Net Promoter Scores, and recognition through national writing and communication awards.▪︎ Guided international laboratory communications involving media relations and presentations for a customer base across 115+ countries.▪︎ Led the development and execution of targeted paid digital marketing strategies for policy influencers, healthcare executives, and patient audiences across multiple platforms, exceeding industry benchmarks in engagement and performance.

▪︎ Assumed newly created role of chief communications officer and brand manager for the academic and research functions of Rush University Medical Center, representing over 2,000 students and 3,000 faculty across 4 colleges with nationally-ranked programs. ▪︎ University’s “Administrator on call” for all crisis management. FEMA-trained and capable of responding 24/7 to an emergency.▪︎ Created and implemented the first student recruitment marketing strategy, launching advertising campaigns resulting in a Silver Award from Higher Education Marketing, a place on the “Top 100 Social Media Colleges Ranking” and a 23% increase in enrollment over a four-year time period. ▪︎ Implemented public comment process for Rush University’s 10-year reaccreditation, successfully receiving 50 submissions from patients, employees, business leaders, and the public. Recognized with a team-of-the-quarter award from over 8,000 employees. ▪︎ Co-launched Rush University’s first social media properties and co-wrote enterprise-wide social media policy shared with 8,000+ employees and 2,000+ students.

▪︎ Led a team of 10 Medical Affairs/Rush Medical College directors in a matrixed organization, establishing structured communications, professional development programs, and peer mentoring. ▪︎ Oversaw business development, budget, operations, personnel, media, and public relations for the Rush University Simulation Laboratory. Secured grant support and equipment funding of nearly $500,000 in one year. Recognized with a Leadership Award for Innovation from the Chicago Health Executives Forum.▪︎ Appointed as a board member and strategic planning liaison for Rush Hospice Partners.

▪︎ Created and directed community service and research awards programs: Recruited physician review panels; executed meeting planning and communications for 500-person international award ceremonies; distributed over $200,000 in awards/year.▪︎ Developed and launched international community/global health and end-of-life care initiatives. Built nationwide alliances with associations, consumer groups, and the media; implemented award-winning video series, international on-line resource directory and first-of-its-kind web-based continuing medical education (CME) product to 15,500 physicians and members.

▪︎ Directed end-to-end management of 10 national and international CME courses, including physician board prep, specialty education, and annual meetings, contributing to 25% of the organization’s revenue. Facilitated reaccreditation efforts and annual meeting press room operations.

• Analyzed million-dollar budgets, employed physician group, new program initiatives, and communications for 28 clinical and basic science departments reporting to Medical Affairs.• Assessed Medical Affairs and Rush Medical College managers, reviewing performance appraisals, budgets, and monthly reports through a matrixed relationship.• Negotiated contracts and 10+ academic affiliation agreements representing Rush Medical College dean/Medical Affairs vice president. • Facilitated management of system-wide physician-hospital organization integration, department chair recruitment, endowed chair promotion, construction of a new research facility, and accreditation reviews and site visits (LCME, ACGME, Joint Commission, etc.).