Mary Kay Evans work email
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Mary Kay Evans personal email
Mary Kay Evans phone numbers
GTM Leader, CMO 3x, Agency CEO, Board MemberI have more than 20 years of experience building and managing diverse teams in established, new, and emerging markets for scale-ups and large public companies. A breadth of knowledge and experience across marketing, product, and revenue operations for SaaS and service-based technology companies. Raised more than $2B in funding, 11 exits, 1 IPO.I am a strategic difference-maker who thrives where agility and speed are essential. Expert at tearing down team silos and building integrated operating plans that create stability and drive profitable efficient growth.Strategic Leadership in Go-To-Market (GTM) ExecutionI love all things GTM, also known as I love big, messy challenges. I have a proven ability to develop and execute go-to-market strategies that drive significant business results. My experience in leading GTM functions across various roles demonstrates a deep understanding of how to position products effectively and drive revenue growth. My role in transforming marketing into a growth engine and rearchitecting sales development models underscores my strategic approach and leadership in this area.Expertise in Scaling B2B SaaS BusinessesScaling B2B tech businesses is my sweet spot. B2B SaaS has dominated my career. Working beside some of the best in the industry, I was part of an exec team that scaled a business from $70M to $300M in less than two years, while also achieving notable improvements in Net Recurring Revenue. B2B operational expertise takes a combination of strategic planning, product and market understanding, competitive positioning chops, and a drive for excellence.Experience in Business Transformation and ProfitabilityI have a knack for guiding businesses through significant transformations, including shifting from high-growth to sustainable, profitable growth models. I thrive in challenging, constantly changing market environments. My achievements in addressing market challenges, bringing discrete products together to create new solutions, and leading organizations through complex changes are the highlights of my career.
Fis
View- Website:
- valuelink.co.uk
- Employees:
- 3378
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Svp Global Product MarketingFisManhattan Beach, Ca, Us
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Chief Gtm OfficerAlida Jan 2024 - PresentToronto, Ontario, CaLeading GTM functions including marketing, business development, product marketing, and product management for this global SaaS business in the customer experience management industry. Covering both chief product officer and chief marketing roles/responsibilities.- Developed product strategy to address market headwinds, longer sales cycles, and competitive market saturation. Result = significant cross sell opportunities and churn reduction.- Revitalized marketing strategy, achieving a 5X increase in revenue per marketing dollar spent- Eliminated silos bringing sales, customer success, business development, marketing and product together with unified OKRs, speaking a common language, diagnosing problems together and streamlining customer acquisition and growth efforts.- Rearchitected GTM strategy by clearly defining total relevant market, ICP, market investment map, segment strategies, and content/assets. -
Chief Marketing & Strategy OfficerAlida Feb 2022 - Jan 2024Toronto, Ontario, Ca
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MemberChief Jan 2020 - PresentNew York, Ny, UsChief is a private network specifically designed for senior women leaders — rising VP level through CEO — to strengthen their journey into the C-suite, cross-pollinate power across industries, and effect change from the top-down. -
Chief Marketing OfficerPymetrics 2020 - 2021New York, Ny, UsPymetrics (acquired by Harver) is a trailblazer in the HR Tech industry known for its innovative use of AI to enhance the hiring and talent decision-making process.I was appointed to build out a global marketing team, establishing a go to market strategy, demand gen program, and prepare for an exit.- Curated the company’s story providing a clear, concise, and engaging message about the business model, financial performance, growth potential and application of AI in HR Tech.- Optimized demand gen channels and tactics, established a PR program to increase awareness, launched a referral and customer loyalty program and multiple channel partnerships increasing revenue 20% yr/yr. -
Chief Marketing OfficerVerizon Media Platform 2014 - 2020Los Angeles, Ca, UsFounding executive team member responsible for building an independent business unit within Verizon. - Organized go-to-market strategy for this B2B SaaS platform bringing content management, video streaming, web & application delivery and security services together in one platform for the media and entertainment industry. - Key to building this business unit was the successful completion and integration of five acquisitions.- Managed go-to-market from product delivery through branding, positioning, demand generation, sales enablement and operations - across multiple verticals globally (enterprise and SMB).- Brought market intelligence and technology together to create an industry leading streaming platform, consolidating a fragmented ecosystem of tools into a single platform.- Acquired by Apollo Private Equity. -
PartnerRadi8 Creative 2009 - 2014Sandy, Utah, UsCo-founder of an integrated marketing agency offering strategic planning, digital marketing, demand generation, creative, advertising, and web design services. Experts at creating a marketing narrative that develops a following, raises awareness and visibility. - Client roster concentrated in early stage and growth stage technology companies as well as the venture capitalists funding them including AEG Digital Media, Ascent Media, Conviva, Digitalsmiths (now Tivo), Steamboat Ventures, Technicolor, and Verizon.- Served as a full outsourced marketing team for many clients. - 7 client exits in <5 years. Also assisted several clients raise Series B/C investment.- Piloted acquisition by Verizon. Installed as CMO to launch a new business unit, Verizon Media. -
Vp Marketing CommunicationsMove Networks 2007 - 2009UsLed all aspects of marketing and go-to-market strategy for this pioneer in video streaming, from company launch through acquisition by EchoStar.- Secured VC funding (Benchmark Capital, Disney's Steamboat Ventures, and Hummer Winblad).- Launched the first product and forged partnership with ABC to deliver the first primetime TV show to online audiences in under 6 months. Many "first" followed including the first US election news coverage via streaming video. - Built bench of industry experts as advocates for new technology and garnered >300 press articles in first year post launch. -
Sr. Director Of Corp Comm & PrAncestry.Com 2000 - 2006Lehi, Ut, UsLed internal and external communication strategies while defying the odds to become the largest online subscription business at a time when other dotcoms were nothing but smoke and ash. In doing so, we expanded internationally, grew subscriber revenue from $10M to $150M, and generated massive media coverage across two continents.
Mary Kay Evans Skills
Mary Kay Evans Education Details
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Harvard Business School OnlineDisruptive Strategy Course -
Product Marketing AllianceProduct Marketing Mastery Certification
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The Center For Creative LeadershipLeading For Organizational Impact
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New Mexico State University
Frequently Asked Questions about Mary Kay Evans
What company does Mary Kay Evans work for?
Mary Kay Evans works for Fis
What is Mary Kay Evans's role at the current company?
Mary Kay Evans's current role is SVP Global Product Marketing.
What is Mary Kay Evans's email address?
Mary Kay Evans's email address is ma****@****dia.com
What is Mary Kay Evans's direct phone number?
Mary Kay Evans's direct phone number is +131039*****
What schools did Mary Kay Evans attend?
Mary Kay Evans attended Harvard Business School Online, Product Marketing Alliance, The Center For Creative Leadership, New Mexico State University.
What skills is Mary Kay Evans known for?
Mary Kay Evans has skills like Digital Media, Strategic Communications, Public Relations, Marketing Communications, Media Relations, Marketing, Strategic Partnerships, Integrated Marketing, Online Advertising, Start Ups, Social Media, Corporate Communications.
Who are Mary Kay Evans's colleagues?
Mary Kay Evans's colleagues are Yogesh Rawat, Jerald Francis, Sagar Koratkar, Szymon Karkut, Daison John, Shikha Kumari, Uday Kumar K J.
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