Mary Kay Evans Email & Phone Number

Manhattan Beach, Ca, Us

Toronto, Ontario, Ca

Leading GTM functions including marketing, business development, product marketing, and product management for this global SaaS business in the customer experience management industry. Covering both chief product officer and chief marketing roles/responsibilities.- Developed product strategy to address market headwinds, longer sales cycles, and competitive market saturation. Result = significant cross sell opportunities and churn reduction.- Revitalized marketing strategy, achieving a 5X increase in revenue per marketing dollar spent- Eliminated silos bringing sales, customer success, business development, marketing and product together with unified OKRs, speaking a common language, diagnosing problems together and streamlining customer acquisition and growth efforts.- Rearchitected GTM strategy by clearly defining total relevant market, ICP, market investment map, segment strategies, and content/assets.

Toronto, Ontario, Ca

New York, Ny, Us

Chief is a private network specifically designed for senior women leaders — rising VP level through CEO — to strengthen their journey into the C-suite, cross-pollinate power across industries, and effect change from the top-down.

New York, Ny, Us

Pymetrics (acquired by Harver) is a trailblazer in the HR Tech industry known for its innovative use of AI to enhance the hiring and talent decision-making process.I was appointed to build out a global marketing team, establishing a go to market strategy, demand gen program, and prepare for an exit.- Curated the company’s story providing a clear, concise, and engaging message about the business model, financial performance, growth potential and application of AI in HR Tech.- Optimized demand gen channels and tactics, established a PR program to increase awareness, launched a referral and customer loyalty program and multiple channel partnerships increasing revenue 20% yr/yr.

Los Angeles, Ca, Us

Founding executive team member responsible for building an independent business unit within Verizon. - Organized go-to-market strategy for this B2B SaaS platform bringing content management, video streaming, web & application delivery and security services together in one platform for the media and entertainment industry. - Key to building this business unit was the successful completion and integration of five acquisitions.- Managed go-to-market from product delivery through branding, positioning, demand generation, sales enablement and operations - across multiple verticals globally (enterprise and SMB).- Brought market intelligence and technology together to create an industry leading streaming platform, consolidating a fragmented ecosystem of tools into a single platform.- Acquired by Apollo Private Equity.

Sandy, Utah, Us

Co-founder of an integrated marketing agency offering strategic planning, digital marketing, demand generation, creative, advertising, and web design services. Experts at creating a marketing narrative that develops a following, raises awareness and visibility. - Client roster concentrated in early stage and growth stage technology companies as well as the venture capitalists funding them including AEG Digital Media, Ascent Media, Conviva, Digitalsmiths (now Tivo), Steamboat Ventures, Technicolor, and Verizon.- Served as a full outsourced marketing team for many clients. - 7 client exits in <5 years. Also assisted several clients raise Series B/C investment.- Piloted acquisition by Verizon. Installed as CMO to launch a new business unit, Verizon Media.

Us

Led all aspects of marketing and go-to-market strategy for this pioneer in video streaming, from company launch through acquisition by EchoStar.- Secured VC funding (Benchmark Capital, Disney's Steamboat Ventures, and Hummer Winblad).- Launched the first product and forged partnership with ABC to deliver the first primetime TV show to online audiences in under 6 months. Many "first" followed including the first US election news coverage via streaming video. - Built bench of industry experts as advocates for new technology and garnered >300 press articles in first year post launch.

Lehi, Ut, Us

Led internal and external communication strategies while defying the odds to become the largest online subscription business at a time when other dotcoms were nothing but smoke and ash. In doing so, we expanded internationally, grew subscriber revenue from $10M to $150M, and generated massive media coverage across two continents.

Disruptive Strategy Course

Product Marketing Mastery Certification

Leading For Organizational Impact

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