Planned and implemented the short and long-range marketing and branding strategies for Hartford Athletics-Annual graphic design packages-Web, print, social, and radio advertisements-Overall annual brand campaigns-Collaboration with university's Office of Marketing and Communications on brand strategy and licensingOversaw team sales and marketing campaigns for M/W Soccer, M/W Basketball, M/W Lacrosse, Baseball, Softball, and Volleyball along with planning season themes and sales promotions Led game production team for all home regular season and America East Conference post-season events-Created game scripts and production schedules-Operated video boards (Daktronics / NewTek system) and in-game music (Sports Sounds Pro, Sound Director)-Managed staff of interns, student workers, and graduate assistantsCollaborated with New Media and Athletic Communications to produce social media and in-game contentWorked with student organizations and campus groups to maximize student engagement within the department of athletics, and foster a culture of spirit and pride throughout campus

Managed marketing and activation for all corporate partnerships for both Webster Bank Arena and the Bridgeport Sound Tigers (AHL)Planned and executed the full season's promotional schedule to generate revenue from previously untapped markets and to engage with new partners in the Fairfield/New Haven communitiesUtilized team and venue social media accounts to connect partners with our fansCollaborated with marketing, ticketing, accounting, game operations, and facilities to ensure the full contract fulfillment of all team and arena partners

Managed group ticket accounts for AHL Hockey and family entertainment showsWorked with schools, civic groups, and corporations to plan fundraisers and corporate outings to maximize their exposure Tailored the fan experience to each client based on their needsPackaged game assets and fundraising opportunities to give fans the optimal experienceAssisted with game operations and facilities as needed to ensure all groups' needs were met

Performed golf club fittings and repairsGreeted customers and assisted with product selection across all departmentsManaged sales signage and vendor promotional signage for the golf departmentPromoted e-commerce sales and custom ordersArranged and monitored golf department merchandise to Dick's Sporting Goods and vendor merchandising standardsParticipated in annual vendor training for Callaway Golf, Taylor Made, Adams, and Cobra products