Provide strategic direction, drive critical marketing initiatives, bolster existing resources, develop GTM plans, drive execution, and deliver results for executives and their leadership teams.

• Led team of 18 marketers in defining the marketing strategy, leading the planning process, developing and executing campaigns, managing events, and driving thought leadership. • Developed and delivered on marketing plan that met requirement of 19% reduction in spend, exceeded pipeline and bookings targets, and achieved 18% YOY growth.• Guided team in new GTM approach with tighter business alignment, improved targeting, customer-focused messaging and an emphasis on expansion. Efforts resulted in record customer engagement, a 14% increase in qualified leads, 17% increase in average deal size, and 13% higher ACV. • Led team in strategy, development, and execution of highest revenue generating customer conference to date with $40M in pipeline and 1500+ attendees.

• Led transformation of 65 member marketing team to customer-focused model. Reorganized team to align with customer/sales segments and yield a more effective and efficient GTM strategy. Provided training, workshops and coaching to enable team to drive scale and launch of solution and segment-focused campaigns. • Drove efficiency gains, spend optimization, and prioritization required to hit revenue goals and meet budget reduction challenge. Overachieved marketing influenced pipeline (114%) and bookings contribution (117%). • Instituted new campaign planning process to drive prioritization and organizational alignment.• Streamlined content creation and reduced number of assets created by 20% while continuing to deliver on pipeline and bookings targets. • Expanded thought leadership efforts, resulting in a new effective demand generation model.• Drove notable improvements with marketing operations which included revising the marketing attribution model and selecting + implementing an ABM platform (6sense) in order to refine our GTM approach and maximize budget dollars.

Brought in to develop strategy for an emerging market. Partnered with executive leadership, sales leaders, and industry principals to develop and execute value proposition, GTM plan, thought leadership, and sales enablement plans. Revenue increased 25% YOY. Asked to join organization as Marketing VP following 6-month consulting engagement.

Provide strategic direction, drive critical marketing initiatives, bolster existing resources, develop GTM plans, drive execution, and deliver results for executives and their leadership teams.

• Led 20-member marketing team focused on over $6B business for Dell’s Higher Education, K-12, and State & Local Government sectors, as well as Dell’s Public Software and Peripheral business. • Worked directly with Segment Vice President and General Manager for the Major Public Accounts (MPA) Division and led team in GTM strategies to effectively drive share, growth, and profitability for this $3B business unit, with over 200 sales makers. • Achieved 20% YOY revenue growth and 15% margin growth largely driven by solution marketing including upsell/attach-rate initiatives, thought leadership, targeted events and sales enablement• Managed team driving industry and business analytics, advertising, industry, and Dell-driven events, thought leadership, online properties, asset creation, social media, product marketing, customer engagement, solution development, lead generation, sales enablement, and partner engagement.• Responsible for Dell’s Public Software and Peripheral marketing leads in the development of marketing plans and partner engagement strategies to support over $3B in sales and 100 specialists while securing over $12M in marketing development funds (MDF).• Led team in delivering marketing programs & campaigns for a variety of channels and customer types including institutions/schools/state and local agencies, institutional systems/K12 districts, community and career college networks, Value Added Resellers (VARs), and systems integrators.

Led marketing team in driving revenue for Dell’s transactional business within the corporate space, including Employee Purchase Programs, Corporate Affiliates, and Consumer Associations (B2B2C and B2B2B). Guided team in program strategy and execution, including value proposition, pricing models, account targeting and acquisition strategies, GTM plans, proposal responses, and sales enablement. Overachieved revenue, units and margin targets and drove 15% YoY growth.

Acquired, developed, and managed student and employee purchase programs for the K-12 and Higher Education segments. Built and developed partnerships with key accounts. Provided customer consultation and individual program development. Managed virtual team of sales, contracts, technical support, operations and services to ensure successful program execution. Grew territory 20% YOY, consistently overachieved quota for four consecutive years, received multiple AE of the Quarter Awards, and annual Circle of Excellence Award.

Responsible for marketing and business development for Dell’s Higher Education segment with a focus on small to mid-sized institutions and the faculty, student, staff market. Developed and implemented marketing programs, formed strategic alliances and partnerships, and served as SME for customer briefings, sales training, and sales support. Led 20-member cross-functional core team in developing sales strategies, implementation tactics and process improvements for the student computing program.

Responsible for product launches, transition management, forecasting, customer briefings, RFP engagement, marketing programs, sales training and incentives. Grew desktop business 60% YOY. Identified gaps and developed business cases to ensure that customer feedback was incorporated into product development. Partnered with internal groups and external vendors to identify, source, launch, and drive attach rates of critical, margin-rich add-on solutions.

Managed agency representatives and vendors in the development of catalogs, credit acquisition/maintenance mailings, newspaper inserts, broadcast, magazine ads, POP materials, and special in-store events/grand openings for Gordon's Jewelers retail chain of 350 stores. Served as core team member on rebranding and store re-designs; acted as liaison between internal departments and external vendors from conception through results analysis of all advertising and marketing programs.