Helping businesses maximize their marketing resources and establish a solid marketing foundation to capitalize on opportunities for growth, using both traditional (print/events) and digital marketing methods that may include:Branding, Identity, Persona, Competitive AnalysisCustom Website Design / Redesign Projects / WordPressLead Generation / Inbound Digital MarketingDrip Campaigns, Landing Pages, Online AdsAnalytics Reporting, Google/Agency Analytics, Google Search ConsoleSearch Engine Ranking / Content Marketing / Social MediaPrint Design, Graphics and Direct MailVideo Planning / ProductionOld School and New School Integrated Marketing StrategiesWhite Label ServicesResponsibilities Include:• Onboard new clients, making clients feel welcome and building rapport and trust.• Determine client goals, needs, preferences and budgets. Create programs, strategies and plans that will result in significant positive change for the client.• Strategize client tactical marketing plans. Execute strategies and programs through various marketing channels.• Oversee program deliverables in a strategic and quality-driven manner• Organize team members and vendors for implementation of plan, making assignments and monitoring day-to-day work, hours, budget, and deliverables.• Manage client interactions and keep clients informed on progress and status.• Anticipate new client needs, monitor for problems, and recommend new strategies, tactics, channels, or approaches that will achieve goals. Design websites and web pages.• Exceed client’s quality standards and deliver projects in a timely fashion, within the client’s budget.

This well-known, multi-disciplinary Silicon Valley AEC company needed someone to step in and give a new face to a dated look. As part of a rebranding strategy aimed at repositioning the company in the minds of prospects and clients, we refreshed the logo, rebranded marketing collateral and proposals, and redesigned and rebuilt the website. We got the word out about key company projects, with local and trade pubs picking up our stories and resulting in successful media placements. In charge of marketing strategy, conducted detailed market research and analysis; identified prospective clients, strategic alliances, and evaluated competitors. Managed the development of proposals, marketing collateral, and technical presentations. Managed events, speaking engagements, vendor relations.

This growing HVAC and commercial construction company needed someone to head up a new marketing department and to establish a solid marketing foundation. Collaborated with strategic market leaders to develop teaming and partnering arrangements to cultivate new client relationships. Projects included new website, marketing collateral, and proposal management for projects for government agencies, Smithsonian Museum, and notable DC-area institutions.

Marketing Consultant for small businesses, non-profits and mid-market organizations. Clients included:- Prudential Overall Supply - Rose, Klein & Marias - Barger & Wolen Law Office - Lou Adler - Nissan North American Headquarters - LaserLyte - MedTronic - Hilton Hotels - Placentia-Linda Hospital - Phoenix Art Museum - Continuum - InVision Interactive now Plantronics - Fleishman-Hillard P.R., Los Angeles

Writer/Editor, Agent Communications and Policyholder Publications - Nationwide Insurance Company HQ, Commercial Insurance Div, 2.5 years.Copywriter - Centennial Commercial Development / Bank Holding and Financial Partnerships.Account Executive - National Media Mail, advertising agency.Communications Manager - O'Neil Software