Ananditha Mary Kommareddy Email & Phone Number

- Social Media and Influencer Marketing Management: Worked with 2fashion labels and 3 influencers.- Created and edited weekly organic/ paid social media content with influential copywriting and SEO. Edited TikTok videos targeting South Asian travel enthusiasts, reaching 2M+ views/ video.- Recommended and implemented new engagement/ follower growth and creative strategies for clients based on analysis of past performance, touch points, competitors, latest trends, audience communications, and brand goals.- Identified influencers using SEO and 3rd-party platforms to collaborate with fashion label clients. Partnered with 65 influencers for my fashion label client, exceeding monthly sales KPIs for 4 consecutive months in 2023.- Communicated responses for crisis management. Protected brand image following the backlash from one of my client's post on western decolonization.- Developed data-driven content calendars and automated social posts through Hootsuite. New Instagram posting schedule of 3-5x reels per week exceeded my client's 2023 Q3 follower goals by 21%.- Wrote impactful social narratives for clients. Fostered conversations among Gen-Z Indian-Americans on mental health de-stigmatization for a client, achieving a 36% increase in engagement.

Pensacola, Florida, United States

- Campaign Management: Managed end-to-end production and execution of 14 automated multi-channel growth marketing campaigns, with multiple creative treatments, resulting in over $17 billion in bookings.- Email/ Social Media Strategy: Led triweekly cross-functional meetings across 5 internal teams to strategize lead-generation marketing campaigns.- Launched NFCU’s TikTok page, gaining 20K+ followers in <8 mo.- Analytics Lead: Developed visualizations on Tableau to analyze campaign performance, KPIs, A/B test results, and audience demographics. Presented monthly reports and data-driven recommendations to leadership.- Strategized and conceptualized data-driven educational finance content across email, Instagram, and TikTok. Gained the trust of aspiring Gen-Z/ millennial homeowners and converted leads into client interactions.- Initiated market research studies to strategize new content and narrow the target audience. Identified homeowners with high medical debt as a target segment for an Equity campaign, resulting in a 15% lift in open rate.- Analyzed competitor behavior to assess new marketing opportunities.- Experimented with new creative, touch, and targeting strategies using PEGA. Found that targeting military vs. non-military segments with tailored creatives increased CTOR rate by 33%, enhancing member engagement.- Collaborated with creative teams to translate audience insights into targeted, member-centric email/ social creatives. Revisions for the Pre-Approval Email Campaign led to a 25% lift in application rate.- Conducted quality assurance on target segments and automations before leading testing and deployment phases in production.- Created over 50 email templates on PEGA, each with a control group and multiple treatment groups, linked to different email creatives.- Optimized workflows and calendars from brief completion to final execution.- Maintained strong relationships with internal and external stakeholders.

Tampa, Florida, United States

- Innovated a multifunctional control chart and dashboard to visualize performance metrics for 24 top- priority processes. Helped identify 3 understaffed operations divisions.- Partnered with the BI Enterprise team to identify high-risk insurance claims members. Built an Alteryx workflow to send regular notifications to those members, decreasing call center customer complaints by 10%.- Communicated complex data findings across intelligence and operations teams. Presentations led to an influx of new hires to help fill efficiency gaps.- Navigated the complexities of a merger with WellCare, cultivating resilience, initiative, and adaptability amid a constantly changing environment.

Gainesville, Florida Area

• Taught students Python during weekly office hours and graded python homework assignments.• Lectured over 120 students on psychology topics and critiqued student essays once a week.• Facilitated general chemistry 1 and 2 discussion groups of 35 students twice a week.

Gainesville, Florida, United States

Led a team of 4 to strategize growth and expansion initiatives for a start-up healthcare company releasing a new COVID-19 medical device.• Curated a market segmentation based on prospective customers, geographic/demographic breakdown, market segmentation, and governmental regulations.• Produced a competitive analysis including a SWOT analysis, Porter’s 5 forces, and perceptual mapping on competitors. • Conducted an industry analysis on current market size, future trends, major competitors, and barriers to entry.• Wrote a 80-page executive plan including details on revenue, costs, shareholder value, risks, etc. to attract investors.• Presented a 35-minute proposal on a business development strategy for the client.

Gainesville, Florida Area

- Launched Axogen’s Instagram account, reaching 1K+ followers in <4 months.- Planned, produced, and posted ~3 weekly engaging photos/ videos on Instagram and Facebook. Learned extensive Adobe and Canva editing skills.- Built customer rapport by strategizing emotionally resonant content. The first patient story post increased audience engagement by 450%.- Researched biotech consumer and competitor trends. Discovered that humanizing a company’s work by sharing patient stories was trending.- Conducted keyword research for SEO. Found that using specific hashtags like #patientstory, #nerverepair, and #chronicpain increased reach by 7%.- Designed a professional, brand-aligned SharePoint website advertising the company’s products. Increased investor conversion rate by 1%.- Cultivated B2B partnerships through direct and indirect communications.

Orlando, Florida, United States

Managed account initiation and termination operations with a transnational team of 4 located in Arizona and Florida. • Processed 10-step account initiation and termination workflows on Client Central. Reduced client callback rate by 5%.• Outlined 2 step-by-step account operations workflows on Microsoft Visio to maintain consistency amongst the team.• Devised a 3-tier marketing strategy with 4 interns to target millennials through Facebook, Reddit, and Instagram. Senior executives chose our presentation as the top strategy amongst 14 teams.

Gainesville, Florida, United States

Co-founded an anti-human trafficking organization with branches in University of Florida and University of South Florida. - Curated social media posts, email campaigns, and creative marketing strategies directed towards the target audience- Comprised of over 100 members, raising awareness in the Gainesville and Tampa area. - Networked and maintained relationships with with FBI agents, CIA HR analysts, student government, and safe houses to host events and conferences.- Planned financial, marketing, and communication strategies for org expansion with 7 exec. board members

Tampa/St. Petersburg, Florida Area

Worked with a non-profit company to develop a healthcare training program for 100 minority high school students. - Gathered data through interviews and surveys to research about the statistics of minorities in health.- Collaborated with a team of doctors and managers at FL hospital to make anatomy lessons and coordinate shadowing schedules for the students.- Managed the logistics of the program. Organized all student documentation and program activities. - Mentored students on their high school and college plans.- Promoted diversity in the healthcare field.

Gainesville, Florida, United States

Served over 250 patient contact hours in the Emergency Department of the #1 hospital in Florida. - Delegated tasks to 3 responders working under me during 911 medical calls at over 30 university events.- Acquired knowledge on the workings of a hospital by shadowing surgeons, trauma doctors, nurses, and administration.- Strengthened problem solving skills under stressful conditions by treating cardiac arrests, strokes, burns, and seizures.

Gainesville, Florida Area

International Student Affairs is a department at the University of Florida that oversees 18 cultural sub-organizations (Indian Association, Hispanic Association, etc.), comprising a total of 4,500 students. • Directed a talent show competition consisting of 12 cultural dance teams (Indian Association, Hispanic Association, etc.) & 1700 attendees at the Philip’s Performing Arts Center to promote cultural awareness.• Managed the event budget of $10,000 and allocated the money efficiently to ensure a successful show.• Coordinated production elements including set, costumes, rehearsals, sound checks, and lighting ques. • Negotiated contracts with food caterers, venue management, show staff, and university financial affairs.• Organized team-bonding events through mixers, semi-formals, team fundraisers, and social outings.• Filmed a short video trailer using Canon EOS R7 to advertise for show ticket sales via social commerce.

Gainesville, Florida Area

Researched various biological and psychological processes at the #21 nationally ranked neuromedicine institute.- Studied the effectiveness of intermittent hypoxia treatment for spinal cord injury on rats. Research was then translated to humans in clinical trials. - Formulated graphs & analyzed trendlines on Excel to study changes in respiratory drive at various CO2 levels.- Analyzed the correlation of O2 levels and injury recovery time on R by performing regression analysis.- Programmed a psychology experiment using R to test visual reflexes on humans. - Performed surgeries, perfusions, treatments, and other lab benchwork on rats.- Presented my study at neuroscience seminars in front of doctors, researchers, and students.

Gainesville, Florida, United States

- Competed at national competitions at universities all across America

Master'S Degree, Information Systems And Operations Management, 3.79/4

Concentration: Data Science & Supply Chain

Bachelor Of Science - Bs, Pre-Medicine/Pre-Medical Studies, 3.52/4

Study Abroad Spain Summer 2018, Spanish Language And Literature

Spanish Language

- Taking in-person Spanish language classes in Valencia, Spain - Level B1 Student