As the AVP of Global Creative Production at Urban Decay Cosmetics, I oversaw the end-to-end production of digital and video content for the brand's global platforms, including web, social, and mobile. I led a team of talented creatives, producers, and editors who delivered engaging and innovative content that showcased the brand's identity, products, and values.

I built a production division within the brand from the ground up during the pandemic. This department grew into a huge success, allowing us to scale our content production with huge cost savings and take global campaigns in-house from external agencies. Using my network, knowledge, and experience in the field, I knew what was absolutely needed vs nice to have and built the team up improving the quality and purpose of the creatives we attracted and hired.

Collaborates with executives, celebrities and creative teams to manage productions from concept through execution and delivery.Clients in: Blockchain, Fintech, Strategy & Operations of Video Platform Buildout, Creative/Digital Video Operations, Creative Development, Post-Productions Supervisor, Producer, Creative Production, Creative Operations, Writing, Social

Produced major event photography—Golden Globes, SAG Awards, NYFW, Oscars, etc. Assembled contributor photos from international partners (AP, EPA, etc.); managed LA, NYC and London teams.

Made 2 Measure | WME IMG (Endeavor)Co-founded video network, constructed app framework and site architecture, encoded workflow, and developed art and copy—exclusive to Apple TV for WME IMG. Developed brand identity with Executive Producer and Director of Programming; coordinated with communications and audience development teams to launch public relations strategies. Organized channel content operations and art direction. Oversaw activities of team responsible for graphic design, editorial calendar management, publishing strategy development, and rights coordination.Key Achievements:• Established Amazon S3 account; connected with various third-party CMS platforms.• Recognized through Webby & Appy Awards for Movies/TV/Video, Tablet Publishing, and App Production.

Founding editor & launched CNE, including new video platforms for The New Yorker, Vogue, WIRED, Vanity Fair, Teen Vogue, and Allure—Conde Nast properties. Led content programming, operations, and established editorial strategies and publishing best practices. Created custom admin tool for editorial and production staff.Key Achievements:• Launched Allure Insides program, inspired growth of 60K+ organic subscribers on YouTube channel.• Provided trend analysis and management for The New Yorker, Vogue, WIRED, GQ, Glamour, Vanity Fair, Teen Vogue, Allure, and Style.com YouTube pages.• Resolved video challenges including editorial strategies and best practices for all brands.

Founding editor. Launched new video platforms for The New Yorker, Vogue, WIRED, Vanity Fair, Teen Vogue, Allure and Style.com's new video platforms. Managed YouTube pages for: The New Yorker, Vogue, WIRED, GQ, Glamour, Vanity Fair, Teen Vogue, Allure, and Style.com. -Launch new video platforms by moving and updating entire video archive into a new custom CMS -Edit and write copy for all brands in brand voice according to style guide-Create custom poster frame sets with art for video thumnbails, series art, and YT banners-Set up editorial strategy and best practices for event coverage and daily publishing-CNE's SME for our custom admin tool-Research and report on YouTube editorial trends and best practices for all brands-Provide competitive analysis of YT channels -Manage any issues (bugs, editorial strategy, best practices, competitive analysis) that affects all brands for video

Focused on developing YouTube strategy for launching channel pagesDeveloped relationships with potential partners and editorially program video content

Research content creation trends and develop publishing systems for Demand Media Studios.Responsible for the plagiarism division of Demand Media Studios including education and development for the advanced management flagging system.Work with writers, copy editors, filmmakers, script writers and third party clients such as The Home Depot and Tyra Banks to create custom content formats (both video and text) for their many web properties.

Write the weekly "Best of" column for music videos and review concerts and events in LA.