Mary Stott Email & Phone Number

Virginia Beach, Virginia

Virginia Beach, Virginia

Chesapeake, Virginia

Achieved company goals:• negotiated involvement with local festivals for optimum station visibility• collaborated with clients for cash/trade advertising• worked with Sales Manager and Sales team to develop packages for current and potential clients• maintained social media sites and company website• created on-air promotion campaigns• wrote, designed, and prepared sales and marketing materials to include promotional items • planned, managed and staffed trade shows, and community programs• maintained inventory on daily logs using OSI traffic system• served as back-up for traffic department and business manager

Chesapeake, Virginia

Assigned to media buyers by:• coordination of media buys for television and radio stations in the US and Canada• processing and steward of traffic for programs from inception to completion• researching discrepancies on invoices• monitoring schedules to meet client deadlines• maintaining office files and contact lists• running daily reports to determine success rate for schedules in specific dayparts• entering data into CAMS (program used specifically for Direct Response Industry)

Virginia Beach, Virginia

Developed and managed marketing strategies by:• fostering sponsorship relations with local businesses• developing outreach program with Va. Beach Public Schools Partners in Education• creating and distributing media kits, rack cards, tourist brochures, and promotional items• coordinating radio, television, print and social network integrated marketing programs• implementing marketing strategies within allotted budget

Chesapeake, Virginia

Conceptualized and produced special events featuring:• the weekly local program “Zoo TV”, featuring Z-104 radio personalities Shaggy, Tricia & Nick• annual events; Harborfest, Oceana Air Show, Air Power over Hampton Roads, Holiday Parade at the Beach, Tri-Planes & Bi-Planes, and Warbirds over the Beach• seasonal sports; ODU Basketball, and the Norfolk Tides• expert negotiation of contracts• full range promotional item design and purchasing• well-planned, managed, and staffed community events• cross promotion using print, television, radio and the internet• media kits - designed and prepared for sales staff

Virginia Beach, Virginia

Worked collaboratively with the Program Directors and Director of Sales by:• advising the sales department and executing on-air, on-line, and on premises promotions• initiating, developing, and executing station and client promotion and marketing plans• understanding various listener demographics and how to maximize such• scheduling and coordinating local and national live broadcasts and talent appearances• developing and maintaining trade agreements with entertainment venues (concert tickets, sporting events, etc.)• maintaining relationships with record labels and entertainment promoters• creating television, outdoor and print campaigns • involving stations in local festivals, charity events and concerts• supervising full-time promotion coordinators and part-time staff