Mary Lambert Email & Phone Number

• Managed and provided focus to cross-channel teams with the clarity necessary to make decisions that supported goals for a new Savings Solution program and variety of Remediation Projects resulting in clearly defined pathways to success for multiple projects• Implemented first e-signature solution for consumer deposit product group which provided a secure and accurate identification method for a seamless client experience • Partnered with FinTech to drive innovation and deliver a transparent and seamless banking experience for children by implementing a MasterCard-branded prepaid debit card for kids with parental controls enabled via a mobile app• Partnered with multiple teams to initiate the design of acquisition and seasonal campaigns and provided product input throughout the execution of each campaign

• Created frameworks to guide and coordinate Consumer Credit Card/Lending Transformation projects, as well as the oversight and maintenance of dashboards and other tools that stakeholders use to communicate where the project is at any point in time• Coordinated project activities across multiple groups, tracked and reported progress toward Key Performance Metrics and created communication assets for senior leadership and coordinated activities to help drive innovation within the group

• Developed new segment deposit product continuum by identifying potential products; conducting market research; generating product requirements; determining specification, production timetables, pricing and time-integrated plans for checking, savings and debit card program with annual revenue of $10 - $15Mm at full run rate • Progressed the strategy and managed key initiatives for a new client onboarding program targeted at driving customer engagement, increased wallet share, and retention with realized revenue in excess of $2MM• Proactively assessed current processes and product functionality to identify potential risk and develop plans to mitigate risk while supporting overarching business goals. Risk mitigation plans would include: Process enhancements, product design changes, internal or external communications and improved sales practices

• Produced and measured the execution of strategic short-term, mid-term and long-term marketing plans with strategic initiatives in order to meet and exceed sales and revenue commitments/goals• Developed and executed deposit and debit card marketing programs that attained or surpassed annual deposit goals across branches, online and other key segments and channels• Continuously improved the marketing processes through the development of structured marketing plans, segmentation analysis along with optimizing client data to ensure cost effective marketing programs were delivered • Owned and drove end-to-end Marketing execution of ongoing consumer deposit promotions from planning, competitive positioning, assessment of financials, marketing assets (creative for merchandising, landing pages, paid search, DM, EM)

* Direct the development, design, execution, and analysis of multi-channel marketing strategies for Consumer and Commercial Credit Card and Consumer/Small Business Debit Card portfolios.* Manage the customer loyalty program including: benefits, rules, communication plans, program strategies and initiatives.* Increase card interchange revenue by 10% by stimulating customer acquisition, activation/usage and customer loyalty.* Led numerous large-scale, highly-visible projects concurrently from concept to completion; analyze program results to develop optimal marketing strategies to improve loyalty and profitability

New York, Ny, Us

* Spearhead initiatives to meet volume forecast by exploiting retention, cross sell, and acquisition opportunities via direct mail, e-communications, telemarketing and cross-channel campaigns.* Direct cross functional team including Product Management, Legal, Compliance, Brand, IT and Sales to execute programs. * Increased incremental recapture rate from 17% to 20% by devising and deploying a retention/loyalty program.* Manage offer/claims/positioning development process, from offer conception through sign-off and operational readiness.* Grew average customer revenue 10% through increase in airline Points Partner mailings.* Develop data requirements models, results analysis, and strategies for marketing programs.

New York, Ny, Us

* Developed and implemented strategies/tactics within multibillion-dollar retail portfolio focused on retaining quality customers.* Evaluated attrition performance corporate wide. Identified and capitalized on marketing opportunities that optimized potential of new/existing customers to purchase products or services (i.e., direct mail, phone, e-mail, Web and in-branch strategies).* Collaborated with Analytics to assess attrition causes (event/trigger-based retention dynamics) and prepare reports/metrics.* Generated a 1.66% incremental response rate using an activation-based strategy for new deposit customers.* Enhanced profitability by improving the determination of optimal customer treatments through deployment of enhanced call center retention indicators including churn models, attrition indicators and NPV

Cleveland , Ohio, Us

* Responsible for strengthening customer experience across $32 million mass/affluent markets within retail banking business.* Directed $2M pilot program to evaluate sales and growth potential of merchandising, education, referral and other programs. * Led customer on-boarding programs; collaborated with analytics and statistics team to devise optimal treatments and models.* Directed retention, cross-sell and new client acquisition initiatives across 900+ branches in13 states.* Oversaw revenue enhancement projects resulting in $14+ million annual new business in areas such as balance standardization and date posting; implemented technical adjustments and developed employee training programs* Played key role in improving retail customer retention rate by 5% through CRM implementation.

Pittsburgh, Pennsylvania, Us

* Led $1.5 million budget and cross-functional team supporting on-boarding and book of business corporate marketing initiatives.* Increased product cross-sell rations by 6%, retention by 5% in 1st year by driving adoption of account treatment program.* Decreased attrition 5% and growing household balances 7% in 1st 6 months by implementing new customer contact strategy.* Oversaw the “New Entrants” market segment to cultivate new customer relationships.* Managed Analytics Team and outside vendor relationship to define predictive sales models to identify best cross-sale opportunities and customize contact messaging.

Pittsburgh, Pa, Us

* Promoted to direct a 20 million contingency planning and documentation project to ensure compliancy and disaster recovery for an investment management services division.* Supported 80-member software development team; instituted document management and quality assurance infrastructures.* Established and managed on-going relationship with third party software vendor.* Responsible for working with business subject matter experts and IT through all project life cycle phases from business requirements, process definition through post production review.

Pittsburgh, Pa, Us

* Managed a 6-member team responsible for testing and supporting multiple business processes and software applications.* Supported business units in defining strategies and approaches for their User Acceptance Testing activities as well as setting and stewarding sound testing methodologies.* Created test strategies, capacity planning, monitored testing preparation and execution activities.

* Provided product and project management for an automated appraisal, title, and closing management system.* Collected new feature/enhancement requests and prioritized requests into release plans.* Developed project plans, created functional specifications and facilitated design activities.* Performed research and software development for a EDI-based Real Estate order processing system

Webmaster Certificate

Certificate In Technology Commercialization

Bachelors, Computer Information Systems