Mary Carroll Celano Email & Phone Number

Orlando, Fl, Us

Orlando, Fl, Us

Orlando, Florida Area

Marketing Strategist and Consultant

Orlando, Fl

- Develop marketing strategy and manage annual direct marketing campaign budget to generatehigh-quality leads in order to meet student enrollment goals for new and existing clients (Colleges and Universities).- Oversee digital and traditional media plan execution within paid search, paid social, display, email, TV, radio, and SEO channels.- Exceed objectives by providing superior service and creating synergies between internal teams and clients.- Utilize internal and external metrics to evaluate monthly marketing campaign efficacy and develop strategic decisions to improve performance within advertising channels.- Identify and assess new opportunities to grow national brand recognition and develop new opportunities for lead generation, such as national association partnerships and conference exhibition.- Collaborate with centralized marketing teams to facilitate tactics necessary to inform competitive analyses, consumer insights, and program outcomes. - Influence cross-functional operations, internal meeting and reporting efficiencies, creative collateral development, and external vendor negotiations to drive results.- Supervise the professional growth of multiple marketing managers, most of which have been promoted after developing on my team.

Orlando, Fl

- Executed all marketing initiatives to generate high-quality leads for university degree programs, including industry research, creative collateral development, and media planning and buying.- Analyzed initiative metrics to inform decisions to re-allocate media campaign funds and/or optimize marketing collateral to generate improved results.- Developed new content and utilized WordPress and HTML coding to make updates to the university program websites- Built and maintained strong professional relationships with Academic Partners, enabling the execution of marketing tactics necessary to facilitate program growth.- Developed detailed tracking system to measure success of external email initiatives.- Established SEO link-building tactics to generate leads at no cost. - Managed external relationships with website advertising sales reps, industry association board members, copywriters, transcriptionists, video editors, and SEO/PR vendors.

Maitland, Fl

- Established and maintained internal communications programs for 30 offices nationwide.- Conducted training and orientation sessions for all new employees throughout the country.- Created a new training module, the Account Executive Learning Path, utilized throughout the first 6 months of onboarding.- Managed and updated all content on the intranet site.- Developed internal training manual for company-wide webinar system.

Maitland, Fl

- Built and maintained business relationships with 25 local and national clients, including AAA,CSX, Florida Hospital, Jacobs Engineering, and Wyndham Vacation Ownership.- Developed comprehensive marketing strategies and executed tactics to fulfill client staffing needs.- Managed creative development and production processes of advertising materials for all clients.- Executed media plans, including purchasing of print, online, TV, radio and outdoor ads- Edited all creative materials to ensure accuracy in messaging and brand standards.

- Prospected and obtained new business relationships to meet monthly sales goals.- Planned and organized internal and external events for five radio stations in the Tallahassee area - Created innovative advertising plans for clients based on market research- Planned and managed promotions events around the county

Corporate account management, sales and promotions for Florida State University Athletics.

Mba, Marketing

Activities and Societies: Graduate Assistant for Career Placement and Graduate Programs offices.

Bachelor'S, Marketing/Business, Cum Laude

Activities and Societies: American Marketing Association and Florida Women in Business

Education record

Activities and Societies: Track Team, Crew Team, Civitan and Spanish Club.