Marketing Manager
Current• Lead content strategy and creation to drive brand awareness, traffic, and sales• Work collaboratively to ensure proper messaging, timing, and execution of campaigns• Manage influencer partnerships and media relations• Respond to comments, DMs, and Google Reviews in a timely and professional manner• Plan events, promotions, and brand activations• Oversee marketing budget and track spendHighlights:• Created 168 Instagram posts, 74 Reels, and 816 Stories in 2022 to highlight expertise and inspire demand for services• Filmed and edited 74 Instagram Reels to optimize reach in 2022, a 569% increase from 2021• Increased Instagram following 63% by creating engaging and educational content that appeals to current and potential clients• Doubled 5-star Google Reviews in one year through targeted SMS marketing• Planned brand activation event for Biologique Recherche, which engaged 100+ attendees, including Tampa's top influencers, and strengthened our partnership with the brand; following the event, ÉLAN was honored with the "2022 Medical Spa Award" at Biologique Recherche's national seminar