Mary Leonard Email and Phone Number

• Support Comcast's gaming partnerships, helping key clients advance Xfinity's brand and partnership marketing strategy.•Coordinate and assist gaming influencer partnership program.•Assist in measuring the impact of Comcast's gaming partnerships and assets, focusing on social media, live and VOD content.

• Worked closely with the Marketing Manager, marketing team, and leadership to ensure sponsorship and festival presence was maximized and executed properly.• Coordinated all aspects of on and off-site sponsorship opportunities, including but not limited to prize drawings and giveaways.• Researched, developed, executed, and evaluated corporate and festival sponsorships opportunities.• Responsible for tracked details and recorded retention of sponsorship events that included logging corporate and festival sponsorship tickets and passes; maintaining spreadsheets; general communication; and gifts, prizes, and premiums awarded.• Prepared quarterly reports for management and Marketing Director.• Worked with the Purchasing department and vendors to contract services for sponsorships as assigned by management; inputted work orders, supply orders to maintain inventory of promotional items, and managed invoicing and billing of sponsorships.• Negotiated, drafted, and facilitated corporate and festival contracts in accordance with PHC policies and procedures.• Executed corporate and festival sponsorship activation and branding elements; coordinated with sponsorship clients and other departments as required.• Ensured post forma contract fulfillment by comparing elements promised to elements received as well as quantified benefits received as applicable.• Assisted with developing redemption elements for reward play and other property offers. Tracked, measured, and revised when necessary. • Supported other Marketing department partners with promotions as need.

• Assisted Manager in administering contracts, which include proposal requests, contract negotiations, development, and annual renewal of contracts that fit the company’s targeted demographic to reach a return on investment. • Built relationships with partners and worked closely with Manager, Marketing team, and Potawatomi Hotel & Casino leaders to ensure sponsorship and festival presence was maximized and executed.• Met quarterly Scoreboard goals by researching and developing new sponsorship opportunities to pursue and tracked latest industry trends.• Created post forma IEG evaluations to determine if sponsorship should be continued, revised, or eliminated after each contracted year, and prepared recaps for Marketing Manager and Marketing Director.• Reviewed and evaluated sponsorship proposals and prepared contract documents for Legal to process and execute. • Tracked details and recorded retention of sponsorship events including maintaining spreadsheets, general communication, keeping of event tickets, and ordering of gifts, prizes, and premiums awarded.• Facilitate work orders for sponsorship deliverables, and worked with purchasing department and vendors to contract needed services, and ensured contract elements were fulfilled and received as promised.• Developed redemption elements for reward play and other property offers for sponsorships as needed, and tracked, measured, and revised offers when necessary. • Coordinated with sponsorship clients and other departments, approved proofs for sponsorship content, and viewed sponsorship activations on-site at sponsors’ venues.• Assisted in planning the LPGA Symetra Tours PHC Classic by securing sponsorship dollars to offset costs for the event, implemented marketing signage for sponsors, and coordinated housing for players. • Planned dedicated social media posts that appeared on partners' social pages.

• Vetted work orders on DOT (a project management software) for all Marketing jobs that supported the Creative and Marketing teams and ensured projects were delivered on time and on brand; assisted in casino floor signage. • Evaluated sponsorship contracts; created sponsorship work orders and viewed signage/LEDs for sponsorships.• Developed and wrote for internal communications that included newsletters, blogs, intranet web pages, posters, and content using Spredfast for the PHC career social media outlets. • Assisted in reviewing RFPs and gathering team members for focus groups to help develop a new intranet site. • Created and executed an ROI quarterly social promotion that brought in guests to the property. • Researched and developed a plan for the Sales and Catering’s Pinterest page to help drive traffic. • Tracked ratings for reports and responded to online reviews using the social media style guide; wrote social media posts and blogs using key words to ensure SEO performance.