Mary Lima Email & Phone Number

442 Broadway

444 Broadway

In this position, in Brazil, I did the re-branding of the brand, including direction of it's visual identity.Directed social media campaigns on a nacional scale (the brand has always been focused in it's home city- Rio de janeiro) increasing 3x its numbers in terms of followers and engagement.Also, brought this nacional campaign to the point of sales- with a trade marketing focus.Since November, back to NYC I take care of the visual merchandising and marketing of the brand in the US.

Rio De Janeiro Area, Brazil

Project manager of the biggest Brazilian street art festival. During this project, I was responsible for managing the team as well as creating the calendar of tasks, dealing with vendors and press.

Rio De Janeiro E Região, Brasil

Responsible for building a trade marketing calendar for both S2 Holding brands: Cantão and Redley, as well as elaboration (along with the creative department) of graphic pieces to feed retail and wholesale strategies and, prospection and support prints. Elaboration of collection premiere’s actions, and special releases of key products that needed more attention on the point of sale.

Rio De Janeiro E Região, Brasil

Responsible for the brand’s trade marketing, feeding the retail and wholesale channels.Executive production: responsible for all executive productions of the brand: look books, campaigns, videos, parties, technical books, new collection events and other punctual needs.Other:Press office: I was the link in between the brand and the press office, suggesting and approving items/ news to be worked with the main media vehicles, fashion productions and building a calendar along with them that makes sure all products the brand consider important will be worked.

Rio De Janeiro E Região, Brasil

• strategic planning• development of partnerships/ co-branding with global brands such as C&A, Nivea and Melissa.• Executive production of look books, campaigns, fashion shows (6 Fashion Rio’s editions)• Link in between the brand and the press office• New collection release’s events• Customer’s directed events and actions – CRM• Social media feed: Twitter, Facebook and blog

Rio De Janeiro E Região, Brasil

Volunteer work on the marketing department of the NGO.

Continuing Education Course, Branding

Mba, Marketing

Activities and Societies: CAE- Cambridge Advanced English DELFI- Diplôme d´Etudes en Langue FrançaiseGraduada em Turismo pela UniverCidade.