Mary Jefferson Email & Phone Number

Started Make It Count Marketing to work with firms who want marketing that results in revenue. Provides consulting to companies that need marketing expertise. Creates and implements marketing initiatives to bring new clients to companies. We specialize in inbound marketing techniques such a permission marketing, social networking and search engine optimization.

Rockville, Md

Rockville, Md

Formerly Crump Insurance Services: Provided marketing direction and strategic planning to Crump P&C, including public relations, social media, website development and marketing communications

Communications Manager for Implementation of Salesforce.com (a CRM Solution) and Exact Target (a Campaign Management Solution).• Successful in implementing a 15 month deployment plan on-schedule, involving 75+ countries to over 10,000 colleagues. Deployment occurred within a 12 month period involving 4 sequences and 23 waves with multiple countries involved in each wave.• Developed communications to lead the organization through the change management process.• Fully engaged colleagues in the project, sharing the corporate vision across all geographies and emphasizing the benefits of the new process.• Designed, developed and provided content for a project-specific website, helping to drive the adoption and success of the project. • Researched, designed and implemented a Campaign Management Solution (Exact Target) in a 6-week timeframe. • Developed and coordinated colleague training manuals, online seminar and a best-practices marketing process for the Campaign Management Solution.

Developed Strategic Marketing Direction for the company from the ground up. Designed and implemented strategic plans for 12 products for this financial services firm in 7 industries. During my tenure, the distribution force grew from 3,000 active and 5000 participating brokers to more than 6,000 active and 11,000 participating brokers. Brought 10,000 prospective leads into the company annually in 2008, 2009 and 2010. Worked with the program managers and the executive group to plan budgeting for marketing activities on an annual basis. Enhanced the customer experience, built a client-centric organization and branded the company in the eyes of prospective consumers. • Developed effective marketing plans that doubled the distribution channel (from 3000 active brokers to more than 6,000 active brokers) over a period of 10 years.• Used technology and experienced resources to provide innovative marketing within set budgets. • Implemented effective communication techniques that promoted our value proposition, engaged the client base and educated and informed new channels of distribution, bringing in 10,000 leads annually. • Developed, planned and implemented corporate-wide sales, marketing and communications initiatives that became the foundation for building new business revenue.• Developed and researched measurement data for each initiative and provided detailed tracking reports to management on a monthly basis.

Coordinated the marketing strategies for Vidar, including communicatons, advertising, design, public relations, website design, conferences and tradeshows and worked with the sales team to identify and qualify leads.

Applied Design

36 additional hours of Design and Marketing courses taken to build on BS and create a portfolio to market my skills

Bs, Secondary Ed/Spanish