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AI, DIGITAL, PARTNER AND PRODUCT MARKETINGDeep experience leading cross-functional and cross-organization virtual teams to manage complex projects, schedules, milestones, and joint deliverables on time and within budget.Led content development for a multi-channel marketing initiative that achieved a 10x increase in active users, including a 57% open rate and 93% click-to-open rate from an email campaign. Jointly planned and executed go-to-market programs with Dell, Cisco, and IBM for SUSE to increase awareness and pipeline for SUSE. Achieved a 64% response rate from a joint program with CISCO and generated a $2 million pipeline from a joint campaign with the IBM iSeries team.Managed 200+ customer pilots and produced 70 case studies, 16 whitepapers, 15 Business Value sales kits, 8 customer videos, and 20+ field, customer, and partner webcasts to launch Microsoft Office in 16 vertical markets. ALLIANCE/ PARTNER MARKETING:Expert at forging and stewarding profitable, win-win partnerships with Hardware, ISV, MSP, OEM, Distribution, and Marketplace partners. Launched new products, built marketplaces (Pax8 and AppDirect), created awareness, and generated leads with technology firms, including Microsoft, IBM, and Intuit. At Microsoft, I drove an integrated marketing and lead generation campaign with five partners and two publishers to shift the banking industry's perception of Microsoft in banking. The campaign generated 6,000 qualified leads and favorable media coverage in 170 sources, including Fortune, Business Week, and American Banker. INNOVATOR: At Microsoft, I initiated and led a program to gain visibility into worldwide laptop availability to address COVID-related inventory shortages. At Intuit, I initiated a go-to-market program with new QuickBooks Online Solution Providers to migrate customers from desktop to cloud-based solutions. Onboarded partners and developed joint value propositions, content, and lead generation campaigns to build partner pipeline in 90 days.SELF-STARTER AND LIFELONG LEARNER: I am dedicated to professional development and gaining state-of-the-art skills. In addition to earning an MBA in Information Systems from the Stern School of Business at NYU, I have certifications from the University of Washington in Information Security & Risk Management and Digital Marketing graduate and currently attending a UW program in Harnessing AI in Marketing and Communications.
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Digital Marketing Consultant, Microsoft Fasttrack (Microsoft)Ag Consulting Partners, Inc. (For Microsoft) Nov 2022 - Jun 2024Led multi-channel digital marketing strategy and execution for FastTrack for Microsoft 365 to help customers realize more value from their Microsoft 365 E5 investments by accelerating deployment and adoption. - Achieved a 57% open rate, 93% CTOR, and 57% CTR from an email campaign.Workloads include Copilot for Microsoft 365 (AI), Microsoft Defender (Security), Microsoft Intune (Identity), Microsoft Purview (Compliance), Microsoft Viva (Employee Engagement), Microsoft Teams, and Office 365.
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Intuit Partner Marketing Program ManagerJeffreym Consulting Jan 2022 - Nov 2022Seattle, Washington, UsLed go to market (GTM) strategy and execution with QuickBooks Online Solution Providers to build partner pipeline and increase revenue by migrating customers from desktop to cloud-based solutions.Delivered 4 public and 4 private marketplaces with distribution partners. -
Avalara Partner Marketing ManagerAvalara Jun 2021 - Jan 2022Durham, Nc, UsLaunched multi-channel lead generation programs to increase Accounting partner sales. -
F5 Marketing Program Manager Simplicity ConsultingSimplicity Consulting Jan 2021 - Jun 2021Kirkland, Wa, UsProgram Manager assisting F5 Networks with product launch and rebranding initiatives.Designed and developed, a company-wide Editorial Calendar in Smartsheet to allow F5 to gain a global view of product launch, and marketing PR activities. The new application consolidated 15+ feeds, reduced manual tracking, and eliminated fees for siloed third-party applications. -
Microsoft Business Program ManagerJeffreym Consulting Apr 2017 - Nov 2020Seattle, Washington, UsConceived and implemented a Microsoft PowerBI analytics application to capture daily hardware inventory in 22 countries to deliver supply chain visibility and competitive insights that were not previously possible. Initiated a program to transform Excel compliance reports into competitive intelligence tools to manage hardware pricing and availability in 20+ countries that reduced reporting time from 20 days to 5 hours.Managed a program to launch a portfolio of 30+ new education devices with Acer, Dell, HP, Lenovo in 20+ countries through over 40 resellers.Planned and executed embedded executive briefing programs and keynote speaking engagements at key industry and Microsoft worldwide in-person and virtual events.
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Partner Marketing ManagerVirtuozzo Oct 2016 - Mar 20178200 Schaffhausen, ChPlanned and launched marketing campaign to monetize Open Source solutions by offering partners value added products and support. The campaign generated more leads than any other marketing campaign for the company. -
Microsoft Partner Marketing ManagerJeffreym Consulting Feb 2016 - Sep 2016Seattle, Washington, UsDeveloped customer use cases, managed device seeding and customer evidence programs and produced 6 Windows 10 Pro customer case studies running on Toshiba hardware.Produced three Internet of Things (IoT) visioning videos featuring three vertical solutions.
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Alliance Marketing Manager (Consultant)Suse 2015 - 2015Nürnberg, DeDeveloped and executed go-to-market initiatives (GTM) and worldwide event programs with Dell, Cisco, and IBM for SUSE Linux Enterprise and Open Source solutions including OpenStack and software-defined storage. -
Faculty, Business TechnologyWalla Walla Community College 2013 - 2014Walla Walla, Wa, UsTaught for-credit classes in Business Communications, Business Technology and Microsoft Office. -
Solutions Marketing, Us EnterpriseConcur 2012 - 2013Bellevue, Wa, UsDeveloped and executed solutions marketing strategy and execution in the Enterprise segment. Delivered content, tools, sales enablement programs to launch new SaaS products. -
Strategic Alliance Marketing ManagerOpentext 2010 - 2012Waterloo, On, CaLed alliance marketing and lead generation programs with partners including Microsoft, Cisco, SAP, and Oracle -
Product Marketing ManagerMicrosoft 2006 - 2009Redmond, Washington, UsLaunched Microsoft Office 2007, including two incubation products, in 16 industries and 3 lines of business.Produced 70+ case studies, 16 whitepapers, 15 Business Value Sales Kits, 8 customer videos, 20+ sales, partner, and customer webcasts to launch Microsoft Office.Performed risk analysis to ensure customer success and complete 200 customer pilot projects.Identified and validated high-value markets and solutions. Created and produced value proposition, messaging, use cases, processes, demos, collateral, tools, and training. -
Industry Marketing Manager, Us Sales And MarketingMicrosoft 2004 - 2006Redmond, Washington, UsDesigned an integrated initiative with five partners and two publishers to shift bankers’ perception of Microsoft that generated favorable media coverage in 170 sources including Fortune, Business Week, and the front page of American Banker. Generated over 6,000 qualified leads, topping publishers' attendance records, from integrated partner marketing campaign.
Mary Marks Skills
Mary Marks Education Details
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Nyu Stern School Of BusinessInformation Systems -
Goucher CollegeMusic
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University Of WashingtonAi
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University Of WashingtonDigital Marketing Analytics
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University Of WashingtonDigital Marketing
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University Of WashingtonInformation Security And Risk Management
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Lake Washington Institute Of TechnologyWeb & Multimedia Design
Frequently Asked Questions about Mary Marks
What is Mary Marks's role at the current company?
Mary Marks's current role is AI Savvy Digital, Partner, and Product Marketing Consultant.
What is Mary Marks's email address?
Mary Marks's email address is ma****@****oft.com
What is Mary Marks's direct phone number?
Mary Marks's direct phone number is +120320*****
What schools did Mary Marks attend?
Mary Marks attended Nyu Stern School Of Business, Goucher College, University Of Washington, University Of Washington, University Of Washington, University Of Washington, Lake Washington Institute Of Technology.
What skills is Mary Marks known for?
Mary Marks has skills like Product Marketing, Program Management, Project Management, Lead Generation, Enterprise Software, Product Management, Strategic Partnerships, Go To Market Strategy, B2b, Cybersecurity, Marketing Strategy, Cloud Computing.
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