AI, DIGITAL, PARTNER AND PRODUCT MARKETINGDeep experience leading cross-functional and cross-organization virtual teams to manage complex projects, schedules, milestones, and joint deliverables on time and within budget.Led content development for a multi-channel marketing initiative that achieved a 10x increase in active users, including a 57% open rate and 93% click-to-open rate from an email campaign. Jointly planned and executed go-to-market programs with Dell, Cisco, and IBM for SUSE to increase awareness and pipeline for SUSE. Achieved a 64% response rate from a joint program with CISCO and generated a $2 million pipeline from a joint campaign with the IBM iSeries team.Managed 200+ customer pilots and produced 70 case studies, 16 whitepapers, 15 Business Value sales kits, 8 customer videos, and 20+ field, customer, and partner webcasts to launch Microsoft Office in 16 vertical markets. ALLIANCE/ PARTNER MARKETING:Expert at forging and stewarding profitable, win-win partnerships with Hardware, ISV, MSP, OEM, Distribution, and Marketplace partners. Launched new products, built marketplaces (Pax8 and AppDirect), created awareness, and generated leads with technology firms, including Microsoft, IBM, and Intuit. At Microsoft, I drove an integrated marketing and lead generation campaign with five partners and two publishers to shift the banking industry's perception of Microsoft in banking. The campaign generated 6,000 qualified leads and favorable media coverage in 170 sources, including Fortune, Business Week, and American Banker. INNOVATOR: At Microsoft, I initiated and led a program to gain visibility into worldwide laptop availability to address COVID-related inventory shortages. At Intuit, I initiated a go-to-market program with new QuickBooks Online Solution Providers to migrate customers from desktop to cloud-based solutions. Onboarded partners and developed joint value propositions, content, and lead generation campaigns to build partner pipeline in 90 days.SELF-STARTER AND LIFELONG LEARNER: I am dedicated to professional development and gaining state-of-the-art skills. In addition to earning an MBA in Information Systems from the Stern School of Business at NYU, I have certifications from the University of Washington in Information Security & Risk Management and Digital Marketing graduate and currently attending a UW program in Harnessing AI in Marketing and Communications.
Listed skills include Product Marketing, Program Management, Project Management, Lead Generation, and 46 others.
