MARY K. MATHIS, FOUNDER & CEO, LATINARRIFICMary is a serial entrepreneur and a dual national (American and Australian) who truly knows what it is to be bi-cultural. With over 30 years of global managerial, marketing, operations, and sales experience, she has demonstrated expertise in multicultural marketing, emerging technologies, and integrated strategic communications.Previously CEO of an international management, marketing, and public relationsfirm, with offices in the U.S., Australia, Malaysia and Indonesia, the firm also actedas a venture capital and investment company assisting with international trade facilitation and cultural and technological exchange.Mary has a special passion for projects that empower women. The companies that Ms. Mathis and her veteran media and marketing team have developed cater to multicultural markets in the U.S. with a strong focus on the American Latina. Early on she recognized the confluence of a growing Hispanic community in the United States, an underserved market of Latina programming, a group representing over 1.9 trillion dollars’ worth of buying power, and the importance of minority marketing. The most recent venture she conceptualized is Latinarrific, committed to advancing women-owned SMEs, entrepreneurship, and financial literacy for all. Mary and the team at Latinarrific invite those who share the mission to connect and collaborate.A second venture, Hispanalytics, delivers financial wellness content to underserved communities. Hispanalytics licenses, bilingual culturally nuanced, social media content as a service to financial institutions. She is a board member of MetaXChange.AI, a global data clean room technology platform with AI video solutions.Ms. Mathis lives in New York City and Naples, Florida. She is the author of numerous international publications and co-author of “Today’s Inspired Leaders”, and more recently, "Soy Latinarrific, Pearls Of Wisdom For Latina Entrepreneurs".