Mary Bonomo Email & Phone Number

We are a results-driven marketing agency and design studio focused on helping to launch and grow consumer lifestyle brands. We partner with start-ups, accelerators, private equity firms and established companies to build brands, acquire new customers and drive sales.We work with clients in fashion, beauty, retail, restaurant, food, fitness and sports including Planet Fitness, Backcountry, BECCA Cosmetics, Ruth's Chris Steak House, Beauty Brands, Pevonia, Austen Heller, Mitchell's Fish Market, Kelly Wearstler, Zappos Couture, Jolen and Charming Charlie.As entrepreneurs ourselves, we understand the multitude of challenges growing businesses face. We're extremely scrappy - achieving results quickly and efficiently for our clients.Our services include:- Brand Positioning- Go-to-Market Strategy- Web Design & Development- Creative Services- Media Planning & Buying- Branded Entertainment- Content Marketing- Social Media Marketing- Branding & Package Design- In-Store Experience- Mobile Marketing- Affiliate Marketing

New York, Ny, Us

Past and Present Accounts: AXA Equitable, Barnes and Noble Nook, Citi, Fuse TV, Mercedes Benz, Mitchell’s Fish Market, O’Charley’s, Pinnacle Foods, Preen, PSEG, Ruth’s Chris Steak House, and smart car-Lead in the development of strategic marketing plans and brand briefs for initiatives, present to senior client management, and handle the subsequent negotiation, implementation and performance analysis-Oversee all agency digital initiatives, manage campaign optimizations and conduct online media training seminars for staff-Crafted comprehensive social media strategy to help clients navigate through the space-Proficient in planning and buying across all channels with a thorough knowledge of the dynamics of media-Expanded existing relationship with Ruth's Chris by winning their digital business based on performance of highly successful test campaign-Managed all relationships with Mitchell's Fish Market, expanding agency contract to become creative agency of record-Currently repositioning the Ruth’s Chris brand in all guest touch-points (advertising, restaurant design, uniforms, music, menu concepts)-Initiated and moderated monthly roundtable discussions with leading industry professionals in the luxury and financial categories to garner marketplace insights-Responsible for hiring, mentoring and reviewing a media planning group and quality controlling all of their projects

Chicago, Il, Us

Accounts: Corona, Effen Vodka, Modelo Especial, Negra Modelo, Pacifico, R.H. Donnelley (AT&T, Dex, Idearc)-Employed tiered spending strategy for market prioritization and improved ROI during Dex brand launch-Successfully introduced innovative non-traditional media in test markets to drive trial of new Dex mobile product-Worked in tandem with AMD on the development, execution, and monitoring of Corona broadcast and digital plans-Lead in negotiation and maintenance of print media for Corona, Modelo Especial, Negra Modelo and Effen Vodka-Developed methodology for sponsorship evaluation and provided clients point of views on new media opportunities

London, England, Gb

Accounts: Bang & Olufsen, Black & Decker, CBS Television, Coldwater Creek, Hyundai and Papa John’s Pizza-Gathered and analyzed Bang & Olufsen sales data to determine an effective strategy to reach elusive affluent target-Controlled all print analysis, planning, placement, creative material allocation, and devised positioning reports-Managed, developed, and presented to Black & Decker senior management all TV and online plans-Possessed an in-depth knowledge of competitive landscape to spot innovative avenues for brand growth on all brands-Published emerging media trends report monthly to all clients

Strategic Investment Management

Journalism, Advertising, Public Relations