Mary M. Castaneda Email & Phone Number

Montebello, California

• Partner side monitoring; categorization, ad quality monitoring/enforcement, and escalation review.• Right Media Exchange; Demand Quality Management escalation queue support and Publisher side monitoring back up support.• Microsoft Search Alliance; Streamlined trending keyword escalation review process in collaboration with our Microsoft counterparts. Responsible for continued proactive monitoring and enforcement for sponsored search ad results for Yahoo! O&O.

Yahoo! Women in Tech is a grass-roots employee organization, focused on helping women succeed in their careers at Yahoo! by providing inspiration and support for our employees and the next generation of technical women.Committee lead for various internal and external events. We work to create events to inspire women at Yahoo and the younger generation of women. Events include technical and leadership workshops, panels, career motivation, and K-12 mentoring programs.

• Global Content Quality resource for Yahoo Publisher Network: Implemented the beginning process for Yahoo Publisher Network complaint queues and proactive review across all tiers. • Liasion with Customer Solutions on various Global Content Quality projects.• Created guideline talking points in collaboration with Ad Policy for the Editorial Resource Center. • Managed and maintained the Yahoo! Ad Network Display Complaint queue. Effectively worked with Policy, Tech support, Right Media and Sales to resolve various internal display ad complaints.• Proactive ad enforcement review and reporting for Yahoo! Ad Network display ads.• Back-up caseload support for the internal complaint queues.• Leveraged various processes to pursue active monitoring, resulting in improved quality ad results in the marketplace.

• Bid management support for Search Optimizer through the transition to Yahoo! Search Marketing• Researched and resolved advertiser inquiries via phone or email through CRM system to advertisers, or third parties acting on behalf of the advertiser for all Y!SM product issues• Worked closely with Customer Service, Direct Sales, and other advertiser-facing groups to resolve advertiser-facing technical issues • Product feedback to management, product managers, engineers, and quality assurance

• Bid Management support for Search Optimizer; effectively communicated business and technical issues to both technical and non-technical customers. • Customer setup walkthroughs; took charge of the advertiser experience to achieve marketing objectives.• Researched and resolved advertiser inquiries.

• Consistently achieved high quality scores in both phone and email support• Rated Top Gun - New Team, then moved up in ranks to the Gold Team, then promoted to OPM Support Team(Overture Performance Martketing)• Managed and processed Client Merges and Agent Faxes for the Department• Mentored and trained four CS New Hire classes throughout 2004• Worked with Training Team to develop Editorial and Local Match Training

Certificate, Digital Marketing, A

The Digital Marketing Certificate Program at Cal State Fullerton provides a comprehensive curriculum covering SEO, social media, email.

Human Development

Business Administration, Real Estate