Mary Mcleese Email & Phone Number

Richmond, Virginia, United States

Richmond, Virginia

Richmond, Virginia

Responsible for planning and promoting mid-size continuing medical education conferences throughout Virginia. ► Site selection► Contract negotiation► Vendor management (hotel, catering, audio/visual, marketing)► Traditional and digital marketing► Graphic design► On-site event coordination Since joining VCU Health CME, I've overhauled conference marketing through instituting adherence to organization-wide design standards, integrated planning of marketing for all events throughout each year, creation of processes and procedures, creating a monthly promotional email campaign, bringing graphic design in-house, and analysis of marketing effectiveness. My contributions have decreased marketing spend, increased registration and attendance rates, and increased profits for our department and our conference partners. Beyond direct financial impacts, my contributions have enhanced the reputation of and awareness of the VCU Health brand.

Lorton, Va

Helped grow the Five Guys brand from a small regional restaurant chain to an internationally recognized brand and leader in the fast casual restaurant industry. Managed the $1.2B Five Guys brand across 1200+ locations in North America, UK and Middle East. In this multi-faceted role, Mary handled creative direction, art direction, creative services management, graphic design, and digital and traditional marketing. ► Oversaw the Five Guys brand creative direction across all touch points, ensuring the look andmessaging was consistent with the overall brand.► Collaborated with internal stakeholders and external agency to create visual identity and brand personality to efficiently communicate the Five Guys brand internally and to partner offices in other countries. ► Managed exterior signage, interior signage and uniform programs► 2008 - 2011 Responsible for maintenance and editing of public facing website, as well asmanaging website redesigns.► 2008 - 2011 Ran Five Guys social media presence / 2011 - 2014 Held supervisory role on social media team.► 2008 - 2014 Managed public facing online store selling promotional merchandise. ► Key creative for all in-house graphic design needs.

Reston, Va

Managed marketing of risk products including: Food Safety, Information Security, Business Continuity and IT Service Management within the US. ► Managed $250K marketing budget for specified products.► Ran multi-channel advertising campaigns simultaneously for each product, including direct mail, email, eNewsletter sponsorships and online advertising.

Leesburg, Va

Assisted VP of Marketing and entire marketing department of franchise headquarters.► Managed several national direct mail retention programs. ► Key coordinator of biannual national convention.

Ba, Communications: Mass Media & Film Theory

Activities and Societies: Kappa Alpha Theta

Education record