• Negotiated for and allocated seven-figure marketing budget spanning multiple agencies, platforms, and program development.• Forecasted monthly demand goals for email and SMS programs resulting in a 20x ROI.• Increased active subscribers by over 10% for email and SMS programs utilizing paid social lead gen, on-site interstitials, and cross-program promotions as well as re-engaged lapsed subscribers with personalized SMS, email, and client services outreach.• Improved omni-channel synergy between stores and ecommerce by targeting segmented groups via email and SMS driving online prospects to high-converting stores and lapsed store purchasers to the ease on online shopping.• Focused overall messaging strategy by launching personalized product recommendations and an abandoned cart module in every email as well as implemented and expanded behavioral triggers via SMS, email, and customer care clienteling.

• Developed and implemented email strategies; updated lifecycle and editorial programs to increase monthly acquisition by 40%, deepen user engagement by 30%, and grow re-engagement of lapsing subscribers by 241%.• Decreased email campaign production time by 75% via streamlining of processes and constructing a CMS to ESP pipeline.• Established product roadmap and editorial priorities with mobile app developers and maintained relationship with messaging platform. Coordinated testing and scheduling for push notifications, designed and executed comprehensive user journey to expand reach and engagement increasing monthly active users by 169%.• Oversaw SEO program by supporting agency relationships and training colleagues. Performed quarterly technical audits, optimized site pages, and innovated ways to improve search market share.• Improved syndication network by initiating content disseminator partnerships, monitoring technical feeds, and analyzing usage.• Launched Atlanta office connectivity program, fostering an inclusive environment by hosting virtual and in-person team events.

• Overhauled digital marketing strategy to expand the KontrolFreek brand and increase customer loyalty.• Optimized and grew on-site email capture by 67%.• Improved database hygiene and email deliverability; reactivating 33K customers gaining $10K in revenue.• Increased engagement 24% by enhancing email program with best practices.• Managed SEM agency and increased PPC ROI by 58%.• Oversaw marketing budget of $750K+; reduced prior year costs and reevaluated to align with company KPIs.

• Strategized complete email plan transforming plain text single send emails to responsive drip campaigns• Established top-of-funnel email capture test plan that increased engaged subscribers by 30%• Launched comprehensive email program to follow customer journey from non-purchaser conversion automation through loyalty rewards program which increased the average monthly revenue attributed to email by 19%• Optimized marketing emails to achieve an open rate 1.6x and a click rate 4x the industry averages

• Designed, coded, segmented, and executed email campaigns using WhatCounts Professional and Eloqua• Built comprehensive reporting suite for email engagement analysis• Managed the on-boarding of two new Email Service Providers• Initiated the search for a live-email partner• Acted as an internal agency for quick-turnaround campaigns

Windsor Circle is a Predictive Lifecycle and Retention Marketing platform. We help retailers grow customer lifetime value and increase customer retention. Our clients see an average of 10x ROI and 17% lift in retention rates after 12 months. We have the industry’s only guaranteed, enterprise grade data integrations between eCommerce and email software. Our platform includes a retention analytics suite, custom segmentation, and behavioral tracking to build rich consumer profiles.We power predictive, personalized, and automated marketing programs through the entire lifecycle, including browse abandonment, cart recovery, post-purchase, product replenishment, loyalty, and win-back campaigns using a retailer’s existing marketing software.• Increased Customer Engagement and Retention- Developed actionable short- and long-term strategies- Created segmentation rules based on customer personas- Deployed ad-hoc and automated email campaigns using data-driven customization and personalization- Analyzed customer databases, email performance, acquisition tactics in the form of weekly status calls and formal quarterly reviews• Acted as client liaison- Communicated daily with both internal and external stakeholders- Troubleshot technical issues and drove resolutions- Managed client’s marketing initiatives with an internal team- Improved and created documentation around existing and new processes- Assisted in process improvements

Design, implement, and launch marketing programs by: •Converting Photoshop files into responsive designed HTML with dynamic content •Writing SQL to generate subscriber segments that comprise of the mailer list •Using Exact Target, Quick Pivot, or Responsys to send targeted emails •Monitoring sends and report on engagement activityUsing data analysis, create new strategies for optimization including: •Researching industry and marketing design best practices •Keeping up to date with CAN-SPAM and CASL anti-spam legislation •Testing new design methods (personalization, media queries, location-based content) •Creating case studies and whitepapers on findings of the above testsI also manage client relationships which incorporates: •Training clients on Customer Portfolios proprietary software, Exact Target, and Quick Pivot •Overseeing subscriber database (subscriptions and data synchronization) •Troubleshooting any issues that arise pertaining any of the software above •Monitoring and manage deliverability of client’s email IP Addresses

As my work-study program during my college tenure, I was very fortunate to work in the Graduate Dean’s Office as the Faculty Assistant. The position was mainly odd-job administrative work for the entire graduate school. During my second year, I expanded the position and became a Teaching Assistant for Negotiations and Corporate Finance courses. I prepared all class materials, managed the online Blackboard sites, and proctored exams.

During my senior year fall semester internship, I worked directly with the CMO of abeauty retail startup that allowed consumers to purchase salon-exclusive productsonline rather than beauty professionals holding low-turnover product inventory. Myrole included creating and managing all social media platforms, creating content forall accounts, using tracking metrics to determine how stakeholders wanted toconsume information, as well as growing brand awareness by connecting withinterested salons.

The summer between Junior and Senior year, I had the opportunity to work at an online jewelry retailer that specialized in high-end customizable pieces. My responsibilities rooted in creating/executing prose and graphic content for all social media platforms, cultivating organic conversations about the brand, and reconfiguring the daily posting times for optimal impressions. I also was part of launching 24/7 Customer Service as a part-time Care Representative.

In a Junior year consulting project, I worked directly with Daymond John (FUBU, Shark Tank) and five other third-year students to compile a directory of resources for Daymond's consulting clients. I worked through the stages of developing, starting, and running a company and gathered a high-level understanding of what types of third part vendors you would need (from legal services to an e-fax system to logistics suppliers) then sifted through a variety of companies to create a summary of offerings from each one.

Returning to my boarding school alma mater during the summer term, I worked inthe Communications Department. On the technical side of the internship, I assistedthe website re-launch, by writing unique SEO Metatags for each individual web page. I also researched and wrote business proposals on: social media initiatives, educational technology, a charity partnership with TOMS Shoes, and a cost-benefit analysis of expanding bookstore memorabilia.