Mary Mitchell Email & Phone Number

New York, Ny, Us

Paoli, Pa, Us

Lead research projects from proposal through postmortem, assessing research needs, proposing high-impact solutions, and executing against a set of success criteria. Conduct remote and in-person qualitative studies for existing and future products through qualitative research methodologies and processes (e.g., diary studies, individual in-depth interviews, usability tests). Conduct remote quantitative research (e.g., surveys). Analyze and interpret research results, and present recommendations in clear, actionable ways to inform strategy for product design and development, business decisions, and external communications. Work with multidisciplinary stakeholders worldwide. Instill best practices in research.

Conducted global primary qualitative and quantitative market research, data and web analytics, user experience research, content strategy research, competitive analysis and business development for digital media, e-commerce and nonprofit organizations. Examples of client work included custom research reports on nine topics for Condé Nast; a series of member surveys for the Software & Information Industry Association; a member census for HudCo startup; primary qualitative research for the Living Artist Society startup; competitive research for a healthcare startup; and a major community survey to inform the future of Downtown Dobbs Ferry, NY.

Barcelona, Catalonia, Es

Led research for this global digital magazine media startup known for developing one of the first apps for the iPad. Conducted primary qualitative (individual in-depth interviews, usability studies, heuristic evaluations) and quantitative research (satisfaction, attitude and usage, and segmentation). Derived insights from primary research, customer feedback, user reviews, and digital analytics, and provided competitive intelligence for executives and business stakeholders. Actionable recommendations from my research influenced global content licensing plans and product roadmap for www.zinio.com and ZINIO's mobile apps.

Yonkers, Ny, Us

Led Readership Research (50 or more random-sample, quantitative research surveys per year) for Consumer Reports, ShopSmart, CR on Health, CR Money Adviser, Buying Guide and strategic initiatives across platforms. Created ShopSmart Readership Research program. Expanded CR category studies beyond Autos to include Electronics, Home and Health. Insights from Buying Guide research survey saved organization $235,000. Managed research team, vendors and department budget.

Yonkers, Ny, Us

Accelerated schedules by 60 days, enabling rapid insights reporting and cross-platform data analysis. Co-developed readership/viewership visualization comparison tool for Consumer Reports, www.ConsumerReports.org and CRTV, which the organization used for five years. Initiated category studies for Electronics, Home, Health and Money, and expanded Auto studies. Converted SAS syntax to SPSS, and expanded use of scripts for statistical analysis of survey data. Received two Consumer Reports honors: Sally Moore Award (2009) and Stewart Stover Award (2008).

Did consumer insights, user experience, brand and industry trends research for Factiva, Reuters, Thomson Learning Labs, Ziff Davis, Executive Media Group, Elm City Consulting, Open Field Partners, and Zhivago Marketing Partners.

New York, Ny, Us

Created comprehensive, global product research and customer feedback programs underlying development of Factiva.com. Conducted agile research interviews, focus groups, product evaluations, field observations, and usability tests with more than 300 Dow Jones Interactive and Reuters Business Briefing customers worldwide to determine product requirements for searching, browsing and alerting across 9,000 publications in 22 languages. Initiated compliance with Section 508 Accessibility. Developed and ran companywide customer feedback program, including categorization of feedback via SQL queries to apply tags. Efforts enabled Factiva to exceed its business goals for upgrading 10,000+ business customers to Factiva Platform products.

New York, Ny, Us

Created online products for Dow Jones Interactive's Company & Industry Center. Worked with content, interface designers, usability, technology, marketing, and product testing groups to achieve product launches. Led development of Company Quick Search feature and a Country Reports service using data from The Economist Intelligence Unit. Presented product roadshows. Determined customer preferences across 14 industries, ranging from health care to financial services, to inform content acquisitions and improve DJI's competitive standing.

Phoenix, Arizona, Us

Developed the Thunderbird Forum, an online network for alumni, students and faculty worldwide via CompuServe. Managed global marketing campaigns, content creation, forum enhancements, online conferences and customer support. Presented at Glendale campus, Geneva campus and for alumni reunion in Prague. Several thousand alumni joined the forum, which achieved profitability in fall 1995 and served as development model for "Alumni: My Thunderbird" website.

Hong Kong, Hong Kong, Hk

Led a multicultural team of fellow graduate students in researching online market for this international magazine and book publisher. Completed primary (survey) and secondary research. Wrote final report, which led to publisher's decision to establish an online presence. Provided online training to US team in Chicago.

Us

Conducted online focus groups as first stage in determining interest for CD-ROM product in Europe. Edited copy, developed article concepts for monthly 64-page magazine for members of the CompuServe Information Service.

Us

Oversaw cover stories, Personal Enterprise and Computing departments, and editorial supplements for European members, PC users, Mac users and Home Office professionals, resulting in increased revenues of online products corresponding to each segment. Managed editorial staff. Led cross-functional team to launch magazine for new CompuServe members, resulting in an increased level of online activity among those members during the months following receipt of the magazine. Edited for global readership and recruited free-lance writers globally. Completed the Stanford Professional Publishing Course in July 1988.

Us

Coordinated cover stories and editorial calendar, edited copy, maintained schedules and deadlines, and created print magazine's departments. Supervised free-lance writers using online copydesk system. Developed editorial internship program. Co-created CompuServe's original online magazine edition in 1984 and produced weekly online product newsletter.

Mba, International Management

Ms, Journalism

Data Analytic, Data Science And Digital Marketing

Ba, Communication