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By asking the right questions through primary qualitative and quantitative research, I deliver insights that help global digital startup and legacy companies enhance product functionality, content strategy and customer experience--improving engagement and retention, and reducing operating costs. A hands-on researcher, I do ethnography, heuristic evaluations, individual in-depth interviews, focus groups and usability; create and run surveys, and analyze results; work with digital analytics; distill meaning from large datasets; and present actionable recommendations. I enjoy mentoring others, learning new tools and techniques, and collaborating across disciplines to develop useful products for customers.In my spare time, I'm an avid exerciser who logs 40 miles a week mainly through walking and step aerobics. The longest walk I've done was the Susan G. Komen Breast Cancer 3-Day 60-Mile Walk (August 2004). It's often while exercising that I come up with creative ideas for products and new ways to approach research.
Duckduckgo
View- Website:
- duckduckgo.com
- Employees:
- 400
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Senior User Experience Research ManagerDuckduckgoNew York, Ny, Us -
Senior User Experience Research Manager IiDuckduckgo Jul 2021 - PresentPaoli, Pa, UsLead research projects from proposal through postmortem, assessing research needs, proposing high-impact solutions, and executing against a set of success criteria. Conduct remote and in-person qualitative studies for existing and future products through qualitative research methodologies and processes (e.g., diary studies, individual in-depth interviews, usability tests). Conduct remote quantitative research (e.g., surveys). Analyze and interpret research results, and present recommendations in clear, actionable ways to inform strategy for product design and development, business decisions, and external communications. Work with multidisciplinary stakeholders worldwide. Instill best practices in research. -
PrincipalMmr Consulting Nov 2015 - Jun 2021Conducted global primary qualitative and quantitative market research, data and web analytics, user experience research, content strategy research, competitive analysis and business development for digital media, e-commerce and nonprofit organizations. Examples of client work included custom research reports on nine topics for Condé Nast; a series of member surveys for the Software & Information Industry Association; a member census for HudCo startup; primary qualitative research for the Living Artist Society startup; competitive research for a healthcare startup; and a major community survey to inform the future of Downtown Dobbs Ferry, NY.
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Director Of Consumer Insights And Market IntelligenceZinio Llc Feb 2013 - Oct 2015Barcelona, Catalonia, EsLed research for this global digital magazine media startup known for developing one of the first apps for the iPad. Conducted primary qualitative (individual in-depth interviews, usability studies, heuristic evaluations) and quantitative research (satisfaction, attitude and usage, and segmentation). Derived insights from primary research, customer feedback, user reviews, and digital analytics, and provided competitive intelligence for executives and business stakeholders. Actionable recommendations from my research influenced global content licensing plans and product roadmap for www.zinio.com and ZINIO's mobile apps. -
Associate Director, Readership ResearchConsumer Reports Oct 2010 - Dec 2012Yonkers, Ny, UsLed Readership Research (50 or more random-sample, quantitative research surveys per year) for Consumer Reports, ShopSmart, CR on Health, CR Money Adviser, Buying Guide and strategic initiatives across platforms. Created ShopSmart Readership Research program. Expanded CR category studies beyond Autos to include Electronics, Home and Health. Insights from Buying Guide research survey saved organization $235,000. Managed research team, vendors and department budget. -
Manager, Readership ResearchConsumer Reports Jan 2006 - Oct 2010Yonkers, Ny, UsAccelerated schedules by 60 days, enabling rapid insights reporting and cross-platform data analysis. Co-developed readership/viewership visualization comparison tool for Consumer Reports, www.ConsumerReports.org and CRTV, which the organization used for five years. Initiated category studies for Electronics, Home, Health and Money, and expanded Auto studies. Converted SAS syntax to SPSS, and expanded use of scripts for statistical analysis of survey data. Received two Consumer Reports honors: Sally Moore Award (2009) and Stewart Stover Award (2008). -
PrincipalMmr Consulting Jun 2003 - Dec 2005Did consumer insights, user experience, brand and industry trends research for Factiva, Reuters, Thomson Learning Labs, Ziff Davis, Executive Media Group, Elm City Consulting, Open Field Partners, and Zhivago Marketing Partners.
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Manager Of Product Research For Factiva (Dow Jones / Reuters Venture)Dow Jones May 1999 - May 2003New York, Ny, UsCreated comprehensive, global product research and customer feedback programs underlying development of Factiva.com. Conducted agile research interviews, focus groups, product evaluations, field observations, and usability tests with more than 300 Dow Jones Interactive and Reuters Business Briefing customers worldwide to determine product requirements for searching, browsing and alerting across 9,000 publications in 22 languages. Initiated compliance with Section 508 Accessibility. Developed and ran companywide customer feedback program, including categorization of feedback via SQL queries to apply tags. Efforts enabled Factiva to exceed its business goals for upgrading 10,000+ business customers to Factiva Platform products. -
Digital Editorial Project ManagerDow Jones Mar 1996 - May 1999New York, Ny, UsCreated online products for Dow Jones Interactive's Company & Industry Center. Worked with content, interface designers, usability, technology, marketing, and product testing groups to achieve product launches. Led development of Company Quick Search feature and a Country Reports service using data from The Economist Intelligence Unit. Presented product roadshows. Determined customer preferences across 14 industries, ranging from health care to financial services, to inform content acquisitions and improve DJI's competitive standing. -
Product ManagerThunderbird School Of Global Management Sep 1993 - Aug 1996Phoenix, Arizona, UsDeveloped the Thunderbird Forum, an online network for alumni, students and faculty worldwide via CompuServe. Managed global marketing campaigns, content creation, forum enhancements, online conferences and customer support. Presented at Glendale campus, Geneva campus and for alumni reunion in Prague. Several thousand alumni joined the forum, which achieved profitability in fall 1995 and served as development model for "Alumni: My Thunderbird" website. -
ConsultantGlobal Sources Mar 1995 - Aug 1995Hong Kong, Hong Kong, HkLed a multicultural team of fellow graduate students in researching online market for this international magazine and book publisher. Completed primary (survey) and secondary research. Wrote final report, which led to publisher's decision to establish an online presence. Provided online training to US team in Chicago. -
ConsultantCompuserve Sep 1993 - Jan 1995UsConducted online focus groups as first stage in determining interest for CD-ROM product in Europe. Edited copy, developed article concepts for monthly 64-page magazine for members of the CompuServe Information Service. -
Senior EditorCompuserve Jan 1988 - Aug 1993UsOversaw cover stories, Personal Enterprise and Computing departments, and editorial supplements for European members, PC users, Mac users and Home Office professionals, resulting in increased revenues of online products corresponding to each segment. Managed editorial staff. Led cross-functional team to launch magazine for new CompuServe members, resulting in an increased level of online activity among those members during the months following receipt of the magazine. Edited for global readership and recruited free-lance writers globally. Completed the Stanford Professional Publishing Course in July 1988. -
Associate EditorCompuserve Apr 1984 - Dec 1987UsCoordinated cover stories and editorial calendar, edited copy, maintained schedules and deadlines, and created print magazine's departments. Supervised free-lance writers using online copydesk system. Developed editorial internship program. Co-created CompuServe's original online magazine edition in 1984 and produced weekly online product newsletter.
Mary Mitchell Skills
Mary Mitchell Education Details
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Thunderbird School Of Global ManagementInternational Management -
Ohio UniversityJournalism -
General AssemblyData Science And Digital Marketing -
Anderson UniversityCommunication
Frequently Asked Questions about Mary Mitchell
What company does Mary Mitchell work for?
Mary Mitchell works for Duckduckgo
What is Mary Mitchell's role at the current company?
Mary Mitchell's current role is Senior User Experience Research Manager.
What is Mary Mitchell's email address?
Mary Mitchell's email address is mm****@****aol.com
What is Mary Mitchell's direct phone number?
Mary Mitchell's direct phone number is +191466*****
What schools did Mary Mitchell attend?
Mary Mitchell attended Thunderbird School Of Global Management, Ohio University, General Assembly, Anderson University.
What are some of Mary Mitchell's interests?
Mary Mitchell has interest in Science And Technology, Education, Arts And Culture, Health.
What skills is Mary Mitchell known for?
Mary Mitchell has skills like Content Strategy, Publishing, Digital Media, Email Marketing, New Media, Strategy, Web Analytics, Market Research, Editing, User Experience, Content Management, Social Media.
Who are Mary Mitchell's colleagues?
Mary Mitchell's colleagues are Binyamin Dubovick, Андрій Антоненко, Beyond Spacetime, Eye Refuse, Pablo Fernández, Kayne West Star, Jenn T..
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