Mary Landers Email & Phone Number

Dallas, Texas, United States

• Track Regional Chevrolet incentive changes and LMA specific incentives given by GM, Chevrolet, and Agency 720
• Develop and execute plans for 10 Chevrolet Local Marketing Association (LMA) groups within the South-Central region to efficiently bring in all advertising.
• Create, proof, and send rotation instructions (including model selections, incentive selections, creative assets, etc.) to broadcast traffic department for implementation.
• Maintain constant communication with Regional Advertising Director, Account Director, and key dealers within the market to obtain both direction and offer strategic insight.
• Compile meeting agenda, facilitate meeting setup, record meeting minutes, distribute meeting re-caps, newsletters and additional communication items to stay organized and achieve maximum impact.

Dallas, Texas, United States

• Contributed to media intelligence and monitoring initiatives for AT&T at TruePoint Communications, utilizing platforms like ListenFirst, Sprinklr, and Cision to deliver strategic insights.
• Analyzed telecom industry trends, offering actionable recommendations, and fostering client satisfaction through effective communication and collaboration as part of a cohesive team.
• Leveraged analytics expertise to enhance the success of TruePoint Communications by extracting meaningful data and generating comprehensive reports for client campaigns.

Dallas, Texas, United States

• Collaborated across six teams to serve multinational clients in retail, technology, and HR spaces.
• Wrote pitches to secure media interviews and placements in key publications for clients, such as the Houston Chronicle.
• Conducted monitoring across earned and paid media to identify opportunities for client reputation management

Fort Worth, Texas, United States

• Managed two staff for social media development, resulting in a 30% audience growth, surpassinga collective audience of 10,000.
• Established brand uniformity and increased message salience through a brand audit.
• Contributed to over $15,000 revenue through logistics and social media.
• Utilized digital trades including digital strategy, paid media, email, web projects, and analytics.
• Gained exposure to industry research, strategic brainstorming, digital mediaplanning/coordinating, content/digital asset development, and data analytics.

Dallas, Texas, United States

• Collaborated across six teams to serve multinational clients in retail, technology, and HR spaces.
• Wrote pitches to secure media interviews and placements in key publications for clients, such asthe Houston Chronicle.
• Conducted monitoring across earned and paid media to identify opportunities for client reputationmanagement.

Fort Worth, Texas, United States

• Conceptualized, created, and published daily social media content and blog posts to drive clients’market engagement.
• Built social media launch schedules and executed campaigns according to team deadlines.
• Managed several $300K+ budgets for ad buys and social media campaigns.
• Proactively communicated status reports and project metrics to the account manager

Dallas-Fort Worth Metroplex

• Spearheaded company’s first automated email marketing campaign.
• Attended trade shows to engage with wholesale buyers.
• Utilized Excel to analyze consumer trends; made recommendations, based on analysis, to seniormanagement.

Fort Worth, Texas, United States

Asheville, North Carolina Area

Bachelor Of Science - Bs, Strategic Communication

Education record