Mary M. Neri Email & Phone Number

State Of São Paulo, Brazil

São Paulo, Brasil

São Paulo, Brasil

• Responsible for the development and execution of the marketing plan. Branding, Trade Marketing, Digital Marketing, Public Relations were under my responsibilities as well as direct channel marketing actions and performance.

São Paulo

Key Account Manager, responsible for providing digital trade marketing consultancy for multiple industries and segments. Deep digital channel analyses, including pricing, availability, positioning, perfect store concept, aiming to increase the profitability of the business. Also, adapt the portfolio and content of products, for a better performance and representation in digital channels, improving consumer experience in e-commerce.

São Paulo E Região, Brasil

Entrepreneur in the aesthetics franchising industry as an investor and operation of its flagship unit.• Administered the total clinic operation;• Accelerated profitability increasing in 12% the number of new consumers with promotional campaign and stablishing partnership with large companies (Churn and LTV analysis);• Reduced 15% in costs, managing product warehousing and negotiating with suppliers;• Management and development of 11 employees.

São Paulo E Região, Brasil

• Channel Management;• Directed launch promotional action with Fast Shop retailer, distributing the product for 30 stores with premium exhibition;• Directed working groups to manage product stock out and strategic distribution;• Managed field team agency;• Coordinated with Samsung's headquarters POS material needs;

São Paulo Area, Brazil

• Directed a team of 500 employees, 13 of which were direct. The Organizational Climate Survey results in the item "Personnel Management" was above 80%; • Controlled a budget corresponding to 1.5% of the company's net sales;• Created and implemented a process where the trade marketing team should be part of product and MPOS development, application guide, distribution proposal to retailer, planogram and category management, focusing also in brand awareness. A result was excellence in the process as a whole and the distribution of the product releases was reduced from 6 to 2 months;• Defined the area’s main KPIs and developed Incentive Programs for the field team based on these indicators;• Managed a project that controlled the key products presence in retail stores with the participation of the sales and logistics areas, thus enabling an increase in sales and avoiding the loss of these products at the POS. As a result, breakage went from 35% to 15%, reaching its target, and the company became the leader in product distribution;• Developed and implemented a Relationship and Incentive Program for Retail, that could control all the investments, the database of the retail salespeople, and a detailed analysis of all the sales of the participating retailers;• Defined and implemented a shopper study project in partnership with the areas of Consumer Insight, Product Marketing, and Trade in order to design the discourse by product category for the promotional team in line with the consumer.• Optimized the promotion team’s customer service at the national level with the "Routing Project," which resulted in a gain in Brazil’s sellout coverage from 50% to 60%, totaling 3,300 stores covered by the same team.

São Paulo Area, Brazil

• Managed the Channel Ponto Frio, Ponto Frio E-com and wholesale.• Directed a team of 30 people and the execution of tactical actions to achieve the goals in more than 500 stores in Brazil.• Spearheaded an exhibition project by putting Electrolux kitchens at the Ponto Frio High-End stores. As a result, there was a 152% growth in sales of the products exhibited in 5 of the project's stores (YtoY).• Developed and executed incentive campaigns to increase sellout and reach general market share leadership in retail and by category and as a result there was an increase of 12% in market share in 2008 and 14% in sell out in 2009;• Coordinated a project to increase the presence of the brand's products at the stores that resulted in an increase of 19% of product distribution;• Headed a project to improve field information, with the distribution of mobile phones and information reporting systems to more than 300 sales promoters.

São Paulo Area, Brazil

• Hypermarket Channel management, leading 13 people;• Implemented a weekly report with management data that was replicated to all channels;• Created a promotional truck trailer for selling a special volume of microwave oven, as a result we achieve 80% growth in sales and kitchen exhibits at checkout areas and special spaces in the stores;• Developed promotional actions that achieve the following growths: Carrefour: 4% in market share and 4% floor share; Extra: 10% in market share from 2005 to 2006 and 5% from 2006 to 2007, and 2% floor share. Wal Mart: 15% in market share and 5% floor share;• Special Project: traveled to Colombia, Costa Rica, and El Salvador to train the local team in the new communication and trade marketing practices in Brazil.

• Created and coordinated Incentive Campaigns and Loyalty Programs targeted to retailers and distributors (IT category); • Developed reports for retailers and distributors containing information about the market, competition and releases;• Coordinated product launch events and events as road shows to launch the air conditioners category;• Controlled the inventory of all the products used in trade shows, events, and retail partners;• Organized and executed the launch of the air conditioning factory in Manaus for retailers;• Headed the pioneer participation in the event FEBRAVA, which included developing the stand and all the promotional activities to promote the brand.• Coordinated and executed a road show to launch air conditioners in 4 capital cities.

Executive Education Program, Business Marketing Strategy

Gerenciamento De Categoria

Mba, Marketing

Graduação, Comunicação Social - Propaganda E Marketing