Mary Mueller Email & Phone Number

Los Angeles, Ca, Us

As Head of Strategic Marketing Partnerships and Business Development, drive brand visibility and revenues on behalf of clients by taking on leadership roles to spearhead new business strategies, forge strategic alliances and close sponsorship sales. Leverage in-depth industry expertise and contacts to align properties with Fortune 500 companies. Unique ability to package, value and present brands to partners and sponsors.Highlights:- My Gym Enterprises - Served as Head of Global Brand Partnerships & Sponsorship Sales for #1 children's gym in the USA with 370+ franchisees globally. Closed two of the largest experiential brand partnerships for MGE in the first six months. Closed deals with Hain Celestial Group, Mattel Toys, Saban Brands, Bambo Nature, Kidsii, The Honest Co. etc.- PopStar Club LLC—Retained as VP Global Brand & Partnership Marketing executive for a new toy franchise of pop-star dolls. Second hire. Played key role in launch developing strategic partnerships and retail accounts for music brand; focused on creating digital strategies and branded content for the launch. Secured national distribution with Toys R Us and Justice Stores. Closed first ever girls toy alliance with Peavey Electronics.- Hewlett Packard - Created 18-month strategic merchandising roadmap for launch of HP's entertainment licensing product line with national roll-out at Walmart and online. Performed consumer insights for market segmentation analysis. - Ultimate Ears: As VP Global Marketing, developed Lifestyle brand strategies for high-end headphones. Working closely with our Creative Director, created digital strategies and partnerships with emerging musicians. Accessed UE's stellar artist roster such as Miranda Lambert, Foo Fighters, Gwen Stefani, The Rolling Stones, Boyz II Men, Jonas Brothers, Justin Timberlake etc., to re-position the music company for consumer markets. Closed the second largest retail account with In Motion airport stores and executed roll-out.

Culver City, Ca, Us

Served as Director of Marketing for $4B Catalog Marketing Division until Fox's acquisition of MGM. Managed a staff of four. Orchestrated marketing plans; internet strategies, promotional plans and added value content.Representative Accomplishments:• Co-created new revenue streams.• Participated in tent pole projects including James Bond, Pink Panther, and Rocky franchises.

Beverly Hills, Ca., Us

Created new department to develop major global retailers. Managed staff and relationships with our licensees and retailers. Created retail marketing campaigns and closed sales until Sony's acquisition of MGM.•Closed first ever $1M (Pink Panther) program with Blockbuster (4,200 out of 5,000 locations).•Collaborated with multiple licensees to close deals with May Co., Fred Meyer's, Kohl's, J.C. Penny's, Claire's, Eckerd Drugs, Macy’s, Savon and others. Initiated and developed deal discussions with Wal-Mart Stores Inc.•Established retail program at Target for Pink Panther.•Pitched exclusive $10M deal to Kmart for cosmetic licensee of internally created "tween" IP.•Collaborated with team that reviewed and analyzed the James Bond interactive game publishing strategies with leading companies such as EA, Activision, THQ, etc.•On team to work with home entertainment and theatrical divisions on successful Legally Blond launch.

Santa Monica, California, Us

Initially hired to develop ET TV host, John Tesh, as music brand; advanced to running entire label managing a local team of eight with 20 plus in NY. Achieved rapid promotion to spearhead major label partnerships (including acquisition by PolyGram and partnership with Word Music) and global expansion of artist and his projects. Generated new revenue sources by developing business and artists/brands, launched new releases, oversaw fan club/website, co-produced two TV music specials for PBS as well as going on the road for several live tours and celebrity appearances.• Held P&L responsibility for PolyGram's boutique jazz label; drove revenues to $15M; exceeded annual target.• Created partnership with PBS to produce and sell TV music special as an Olympic celebration and launch TV celebrity as a music brand resulting in the #1 PBS fundraiser that year totaling over $20 million year to date. Managed 344 affiliates. Emmy Nomination.• Developed, managed and closed a $1.5 million sponsorship with General Motors on behalf of boutique PolyGram label for 62 city live tour; creating a unique cause extension• Identified opportunity and executed $750K Best Buy partnership for 60-city tour. A first for Best Buy on a national level.• Negotiated, closed and managed a partnership with Target Stores Inc., for a celebrity endorsement deal, including a pre-Olympic promotional event with Coca-Cola valuing the alliance at $9 million dollars.• Created music promotions, alliances and new business with Fortune 500 companies such as Avon, Kellogg's, Macy's, GMC, QVC, Word Music, Samsung Electronics, PBS and others.

Us

Launched children's music label, Kid Rhino, by partnering with McDonald's to capitalize on emerging children’s audio market. Managed A&R, production & acquisitions. Developed strategic marketing and sales plans to expanding distribution. Heavy PR focus. Developed consumer & trade programs to drive brand awareness.• Pioneered first-ever licensing rights deal for McDonaldland characters, resulting in sales of 20M units.• Closed second largest single sale at Rhino (Kmart).• Created marketing and PR campaigns for Animaniacs which achieved 200% of sales projections.

Mba, Marketing

Ba, Theater Arts