Mary Mueller

Mary Mueller Email and Phone Number

Head of Global Brand Partnerships and Business Development and Music, Entertainment and Sports @ Los Angeles, CA, US
Los Angeles, CA, US
Mary Mueller's Location
Los Angeles Metropolitan Area, United States, United States
Mary Mueller's Contact Details

Mary Mueller personal email

About Mary Mueller

Mary Mueller is a visionary strategic partnership executive and accomplished entrepreneur. With a passion for launching new enterprises and creating solid growth strategies, she applies creativity and leadership skills to design trailblazing deals that fortify companies and help them scale. Mueller’s strengths lie in her ability to innovate deals while building and nurturing long-term relationships. Her gift of making connections with ease allows her to consistently create multi-million-dollar transactionsMueller started her career taking on roles within corporations generating brand awareness for emerging enterprises by forming partnerships that developed new and unexpected revenue opportunities. Her first mega-deal was launching a children’s record label for Rhino Records through a strategic alliance with McDonald’s selling 20 million units. Shortly after, Mueller had the opportunity to help grow and launch the music career of a TV celebrity. With the superstar, Mueller developed a strategic alliance with and co-produced the Emmy award-winning PBS music TV special “Live at Red Rocks,” and formed a partnership with the Olympics to increase brand visibility for the TV show. The production’s success led to a $10 MM global alliance and label merger with PolyGram. She closed noteworthy partnerships with Fortune 500 companies such as General Motors, Kellogg’s, Avon, QVC, Target Stores, Best Buy, and Samsung etc. Mueller was recruited to join Walker Digital’s new start-up during the dot com boom before joining MGM Studios as the VP of Global Consumer Products and Interactive Group. Mueller later managed the $4B Home Entertainment catalog at Sony Pictures before running Madison 2 Sunset.► Highlights:• Developed, negotiated and executed a $9MM celebrity brand partnership with Target Stores Inc., including a pre-Olympic concert with Coca-Cola that increased Coke sales 300% over non-event week.• Closed and executed 2nd largest single sale for Ultimate Ears/Logitech with InMotion Airport Stores for consumer roll-out of high-end headphones.• Closed 1st ever girls toy partnership with Peavy Electronics to launch a new doll franchise.• Closed and executed a $1.5MM 62 city national music tour sponsorship with General Motors Corp. and securing Yamaha and The Grammy's as partners for a music education cause initiative.► Value Proposition: "Opening Doors and Closing Trailblazing Deal."

Mary Mueller's Current Company Details
Madison2Sunset

Madison2Sunset

Head of Global Brand Partnerships and Business Development and Music, Entertainment and Sports
Los Angeles, CA, US
Mary Mueller Work Experience Details
  • Madison2Sunset
    Head Of Global Brand Partnerships And Business Development And Music, Entertainment And Sports
    Madison2Sunset
    Los Angeles, Ca, Us
  • Madison2Sunset
    Head Of Global Brand Partnerships & Business Development /Music, Entertainment And Sports
    Madison2Sunset Mar 2006 - Present
    As Head of Strategic Marketing Partnerships and Business Development, drive brand visibility and revenues on behalf of clients by taking on leadership roles to spearhead new business strategies, forge strategic alliances and close sponsorship sales. Leverage in-depth industry expertise and contacts to align properties with Fortune 500 companies. Unique ability to package, value and present brands to partners and sponsors.Highlights:- My Gym Enterprises - Served as Head of Global Brand Partnerships & Sponsorship Sales for #1 children's gym in the USA with 370+ franchisees globally. Closed two of the largest experiential brand partnerships for MGE in the first six months. Closed deals with Hain Celestial Group, Mattel Toys, Saban Brands, Bambo Nature, Kidsii, The Honest Co. etc.- PopStar Club LLC—Retained as VP Global Brand & Partnership Marketing executive for a new toy franchise of pop-star dolls. Second hire. Played key role in launch developing strategic partnerships and retail accounts for music brand; focused on creating digital strategies and branded content for the launch. Secured national distribution with Toys R Us and Justice Stores. Closed first ever girls toy alliance with Peavey Electronics.- Hewlett Packard - Created 18-month strategic merchandising roadmap for launch of HP's entertainment licensing product line with national roll-out at Walmart and online. Performed consumer insights for market segmentation analysis. - Ultimate Ears: As VP Global Marketing, developed Lifestyle brand strategies for high-end headphones. Working closely with our Creative Director, created digital strategies and partnerships with emerging musicians. Accessed UE's stellar artist roster such as Miranda Lambert, Foo Fighters, Gwen Stefani, The Rolling Stones, Boyz II Men, Jonas Brothers, Justin Timberlake etc., to re-position the music company for consumer markets. Closed the second largest retail account with In Motion airport stores and executed roll-out.
  • Sony Pictures Entertainment
    Director Marketing / Catalog Marketing / Brand Strategy
    Sony Pictures Entertainment 2005 - 2006
    Culver City, Ca, Us
    Served as Director of Marketing for $4B Catalog Marketing Division until Fox's acquisition of MGM. Managed a staff of four. Orchestrated marketing plans; internet strategies, promotional plans and added value content.Representative Accomplishments:• Co-created new revenue streams.• Participated in tent pole projects including James Bond, Pink Panther, and Rocky franchises.
  • Mgm
    Vice President Worldwide Retail Development / Consumer Products / Business Development
    Mgm 2001 - 2002
    Beverly Hills, Ca., Us
    Created new department to develop major global retailers. Managed staff and relationships with our licensees and retailers. Created retail marketing campaigns and closed sales until Sony's acquisition of MGM.•Closed first ever $1M (Pink Panther) program with Blockbuster (4,200 out of 5,000 locations).•Collaborated with multiple licensees to close deals with May Co., Fred Meyer's, Kohl's, J.C. Penny's, Claire's, Eckerd Drugs, Macy’s, Savon and others. Initiated and developed deal discussions with Wal-Mart Stores Inc.•Established retail program at Target for Pink Panther.•Pitched exclusive $10M deal to Kmart for cosmetic licensee of internally created "tween" IP.•Collaborated with team that reviewed and analyzed the James Bond interactive game publishing strategies with leading companies such as EA, Activision, THQ, etc.•On team to work with home entertainment and theatrical divisions on successful Legally Blond launch.
  • Universal Music Group
    Head Of Global Brand Partnerships & Strategic Marketing
    Universal Music Group 1994 - 2000
    Santa Monica, California, Us
    Initially hired to develop ET TV host, John Tesh, as music brand; advanced to running entire label managing a local team of eight with 20 plus in NY. Achieved rapid promotion to spearhead major label partnerships (including acquisition by PolyGram and partnership with Word Music) and global expansion of artist and his projects. Generated new revenue sources by developing business and artists/brands, launched new releases, oversaw fan club/website, co-produced two TV music specials for PBS as well as going on the road for several live tours and celebrity appearances.• Held P&L responsibility for PolyGram's boutique jazz label; drove revenues to $15M; exceeded annual target.• Created partnership with PBS to produce and sell TV music special as an Olympic celebration and launch TV celebrity as a music brand resulting in the #1 PBS fundraiser that year totaling over $20 million year to date. Managed 344 affiliates. Emmy Nomination.• Developed, managed and closed a $1.5 million sponsorship with General Motors on behalf of boutique PolyGram label for 62 city live tour; creating a unique cause extension• Identified opportunity and executed $750K Best Buy partnership for 60-city tour. A first for Best Buy on a national level.• Negotiated, closed and managed a partnership with Target Stores Inc., for a celebrity endorsement deal, including a pre-Olympic promotional event with Coca-Cola valuing the alliance at $9 million dollars.• Created music promotions, alliances and new business with Fortune 500 companies such as Avon, Kellogg's, Macy's, GMC, QVC, Word Music, Samsung Electronics, PBS and others.
  • Rhino Entertainment
    Sr. Director Marketing / Alliances / Brand Strategy
    Rhino Entertainment 1991 - 1994
    Us
    Launched children's music label, Kid Rhino, by partnering with McDonald's to capitalize on emerging children’s audio market. Managed A&R, production & acquisitions. Developed strategic marketing and sales plans to expanding distribution. Heavy PR focus. Developed consumer & trade programs to drive brand awareness.• Pioneered first-ever licensing rights deal for McDonaldland characters, resulting in sales of 20M units.• Closed second largest single sale at Rhino (Kmart).• Created marketing and PR campaigns for Animaniacs which achieved 200% of sales projections.

Mary Mueller Skills

Marketing Strategy Digital Media Strategic Partnerships Entertainment Integrated Marketing Product Marketing Marketing Strategy Digital Marketing Digital Strategy Leadership Business Development Social Media Marketing Creative Direction Start Ups Brand Development Public Relations Social Media Strategic Planning Sponsorship Television Advertising Business Planning Market Planning Product Development New Media Online Advertising Brand Management Management Brand Awareness Mobile Marketing Video New Business Development Vp Marketing Promotions Sports Online Marketing Mobile Devices Competitive Analysis Email Marketing Media Planning Content Strategy Toys

Mary Mueller Education Details

  • University Of Southern California
    University Of Southern California
    Marketing
  • Uc Irvine
    Uc Irvine
    Theater Arts

Frequently Asked Questions about Mary Mueller

What company does Mary Mueller work for?

Mary Mueller works for Madison2sunset

What is Mary Mueller's role at the current company?

Mary Mueller's current role is Head of Global Brand Partnerships and Business Development and Music, Entertainment and Sports.

What is Mary Mueller's email address?

Mary Mueller's email address is ma****@****ail.com

What schools did Mary Mueller attend?

Mary Mueller attended University Of Southern California, Uc Irvine.

What are some of Mary Mueller's interests?

Mary Mueller has interest in Product Marketing, Music Concerts, Svp Marketing, Sports (Olympics), Health, Personal Interests, Digital Media, Advertising, Music, Global Marketing.

What skills is Mary Mueller known for?

Mary Mueller has skills like Marketing Strategy, Digital Media, Strategic Partnerships, Entertainment, Integrated Marketing, Product Marketing, Marketing, Strategy, Digital Marketing, Digital Strategy, Leadership, Business Development.

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