Our expertise lies in optimizing profitability: shifting focus from mere sales figures to maximizing profits. We pinpoint areas for growth and eliminate inefficiencies within product assortment management and sales department operations. Our approach involves the implementation of Key Performance Indicators (KPIs), ensuring individual accountability for achieving desired outcomes.

• Conducting market research and analysis to identify new businessopportunities and potential partnerships• Designing and executing omnichannel strategies• Category management via Profitable Sales

• Acting as the main operative HQ interface of markets needs in the Marketing Washing department for Russia, Germany, Overseas, Spain, and France clusters of the company’s brands (Candy, Hoover, Haier)• Competition benchmarks and category management• Conduct recurrent meetings on the markets' performance to monitor trends and performances• Satisfy market requests on a daily basis• Range definition and product phase-in/phase-out• Support product development process• Perform as the reference for sales teams for product knowledge• Reduced low turnover SKUs and increased profitability by creating a new product portfolio for the end consumer based on market trends (Russia)• Lead the implementation of Alisa connectivity business case for Russian market on Candy Smart products

Co-founder of digital fashion course for Ukrainian and Russian fashion companies. Course dericted to find risks and gaps in finance, sales and marketing departments.

Co-creator of the new online business education project for the manufactories and distribution companies middle and big sized in CIS countries.

• Develop and executed digital strategy based on analisys of markets requirements and customer needs.• Razed the personal band awareness through SM.• Project manager for the annual “International Forum KPD” for FMCG companies in CIS and EU 2016-2019.• 2019 - head of the rebranding.• Enhance sales management and prioritize long-term usiness goals.

• Audit on CIS and West EU countries for IT universities and establishing connections.• Share insights how to increase company visibility among target markets and generate quality leads.• Introduced digital analytics, CRM system, and website rebranding.• Collaborated with team members to help expand marketing channels.