Mary Orr

Mary Orr Email and Phone Number

Director, Marketing - Products, Programs, Communications, Channels @ International Association of Business Communicators
chicago, illinois, united states
About Mary Orr

DIRECTOR OF MARKETING or VP OF MARKETINGCreated and implemented marketing programs and communications for software, services, and hardware for the following solutions: ERP, CRM, supply chain, SaaS, Cloud, E-Commerce, data management, digital media, infrastructure, security, networking, infrastructure, and integration. Experienced in a variety of industries including manufacturing / industrial sector, retail, wholesale, banking, financial services, and insurance. Strong leader, experienced at creating and executing B2B integrated go-to-market marketing programs including internet, email, and demand generation campaigns growing revenue 10%-12% for three consecutive years.Adept at managing customers, ISV, and regional channel partners, overseeing all aspects of relationship management, leading to partner-related revenues of $330 million annually. Proven ability to be a change agent, creating best practices for customer retention, loyalty, acquisition, and events; customer intelligence; and social media in B2B marketing. Expert at defining and synthesizing market research, competitive research, and customer analytics, creating segmentation and marketing effectiveness metrics. Experienced as an internal marketing consultant and change agent for all geographies.• Expert in brand strategy, product marketing, marketing communications, E-Commerce marketing, portfolio management, project management, integrated marketing communications, brand management and marketing, business intelligence, internet/digital marketing, content management, SEO strategy, and increasing sales pipeline over 30%.• Experienced at leading customer marketing and advocacy programs resulting in retention rates of over 90%.• Skilled at extending brands through corporate events, generating over $150 million annually.• Adept at consulting with internal marketing teams to ensure successful implementation of campaigns and programs.Specialties: • Strategic Planning• Building Sales Pipeline• Brand Positioning• Product Portfolio Management• Marketing Communications & Change Management• Lead Generation• Social Media• Interactive and Relationship Marketing• New Product Launch• Loyalty Programs• Product Management and Marketing• Event Planning• Market Research & Competitive Analysis• Strategic Alliance Management• Channel Marketing• Database & Digital Marketing• Marketing Consultancy• P&L Management

Mary Orr's Current Company Details
International Association of Business Communicators

International Association Of Business Communicators

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Director, Marketing - Products, Programs, Communications, Channels
chicago, illinois, united states
Website:
iabc.com
Employees:
172
Mary Orr Work Experience Details
  • International Association Of Business Communicators
    Director And Volunteer Mentor
    International Association Of Business Communicators Sep 2008 - Present
    Portland, Or And Atlanta, Ga
    Serve as Director to provide guidance and direction to the board of directors for marketing, loyalty, and events projects. Served as volunteer mentor to a mid-career marketing candidates seeking advancement who was subsequently promoted.
  • Infor
    Director, Program Management, Global Maintenance Business
    Infor Oct 2010 - Mar 2011
    Alpharetta, Ga
    As Director, Program Management, I developed and implemented global renewal and winback programs for ERP, Supply Chain, and Financial Services.Selected Achievements:• Developed sales scripts, internal communications, and talking points for executives and sales teams, updated brochures, and repositioned services messaging.• Directed Americas and EMEA lead generation campaigns, exceeding goal. • Created product overviews for ERP, Supply Chain, and Financial Services. Implemented external webinar program for ERP products, increasing awareness.• Proposed a program to offer high revenue-generating customers special benefits such as executive visits, value-added support offerings, and webinars.
  • Lexisnexis, Formerly Choicepoint
    Director Of Marketing & Strategic Sales Support
    Lexisnexis, Formerly Choicepoint Nov 2006 - Oct 2008
    Alpharetta, Ga
    As Director of Marketing Support & Strategic Sales, I developed and implemented best practices for brand strategy, internet marketing, marketing communications, customer and partner retention & acquisition, customer loyalty & satisfaction, using social media in B2B & B2C marketing, customer intelligence, and sales operations. I created strategy for search engine optimization (SEO) and pay-per-click (PPC) campaigns.Selected Achievements:• Assessed Salesforce.com usage across four business units, recommending data strategy, consolidation, and process improvement.• Researched and created best practices for customer retention, loyalty, and acquisition, customer intelligence, customer advisory boards, and customer briefings.• Certified in data privacy and compliance.• Analyzed account management functions, recommending process improvement, training, and tools.• Created brand messaging, positioning; C-level executive and board-of-directors presentations.
  • Ibm
    Marketing Programs Executive
    Ibm Nov 1997 - Jan 2006
    Atlanta, Ga
    As Marketing Programs Executive, I developed and implemented marketing plans for ERP, CRM, supply chain, digital media, wireless, SaaS, integration, and infrastructure for the industrial, retail, wholesale, banking, financial services, and insurance sectors. Co-developed and marketed with partners Siebel Systems, Onyx Software, Relavis, Supply Chain Consulting, Infor, and Cisco. Generated $330 million in annual revenue.Selected Achievements:• Developed marketing plans for OnDemand solutions, infrastructure, digital media, wireless, CRM, SCM, and ERP solutions, leading to $6 billion in revenue. • Designed product strategy, sales, and marketing plans for the Banking, Financial Services, Retail, Wholesale, and Industrial sectors using a content management system, increasing revenues 12% year-to-year. • Created sales support collateral for 10 industries.• Managed Built on IBM Express Portfolio™ web-based partner program, recruiting partners worldwide. Generated 300 solutions managing a team of five.• Directed content creation of and logistics for two annual Global Supply Chain Management Executive conferences. Generated $300 million revenue over two years on a budget of $6 million/year managing a team of 25+.
  • Texas Instruments
    Marketing Programs Director
    Texas Instruments Jan 1990 - Jul 1997
    Dallas, Tx And Norcross, Ga
    As Marketing Programs Director, I served as product marketing brand manager for Composer™ (application development tool). Directed worldwide programs to educate users on the product and best practices. Selected Achievements:• Managed 100-person team and annual program budget of $5 million. • Over 70% of existing customers purchased $60 million in additional software and services as a result of marketing programs.• Established business development relationships with alliances/consulting companies resulting in $2 million in new contracts the first year.• Improved customer satisfaction rates for Composer to 93% over nine years. • Planned and implemented conferences, seminars, executive briefings, and focus groups.• Directed public relations firm to create press releases, advertising, and brand promotion resulting in increased product awareness. • Implemented direct mail and telemarketing campaigns.• Managed Composer™ product launch activities.

Mary Orr Skills

Financial Services Business Process Improvement Lead Generation Multi Channel Marketing Integrated Marketing Crm Saas Product Marketing Competitive Analysis Salesforce.com Marketing Marketing Management Digital Marketing Strategy Business Development Strategic Planning Leadership Cross Functional Team Leadership Marketing Strategy Positioning Product Management Demand Generation Marketing Communications B2b Marketing Social Media Marketing Brand Management E Commerce B2b Market Research Advertising Account Management Digital Media Seo Market Planning Sales Operations Public Relations Management Social Networking Social Media Press Releases Product Development Email Marketing Strategic Partnerships Program Management Direct Marketing Sales Online Marketing Cloud Computing Customer Relationship Management Business To Business

Mary Orr Education Details

Frequently Asked Questions about Mary Orr

What company does Mary Orr work for?

Mary Orr works for International Association Of Business Communicators

What is Mary Orr's role at the current company?

Mary Orr's current role is Director, Marketing - Products, Programs, Communications, Channels.

What is Mary Orr's email address?

Mary Orr's email address is ma****@****ail.com

What is Mary Orr's direct phone number?

Mary Orr's direct phone number is +140466*****

What schools did Mary Orr attend?

Mary Orr attended Georgia State University.

What are some of Mary Orr's interests?

Mary Orr has interest in Product Marketing, Solution Selling, Team Building, Channel Marketing, Social Media, Brand Marketing, Health, Marketing Analytics, Customer Retention, Children.

What skills is Mary Orr known for?

Mary Orr has skills like Financial Services, Business Process Improvement, Lead Generation, Multi Channel Marketing, Integrated Marketing, Crm, Saas, Product Marketing, Competitive Analysis, Salesforce.com, Marketing, Marketing Management.

Who are Mary Orr's colleagues?

Mary Orr's colleagues are Carmen Camarera, Yulia Stonogina, Frank Lopez, Kristine Hussong, Nathalia Roque Toscano, Iabc Regina, Zinnatun Nesha.

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