Mary Orr Email & Phone Number

Portland, OR And Atlanta, GA

Serve as Director to provide guidance and direction to the board of directors for marketing, loyalty, and events projects. Served as volunteer mentor to a mid-career marketing candidates seeking advancement who was subsequently promoted.

Alpharetta, GA

• As Director, Program Management, I developed and implemented global renewal and winback programs for ERP, Supply Chain, and Financial Services.Selected Achievements:
• Developed sales scripts, internal communications, and talking points for executives and sales teams, updated brochures, and repositioned services messaging.
• Directed Americas and EMEA lead generation campaigns, exceeding goal.
• Created product overviews for ERP, Supply Chain, and Financial Services. Implemented external webinar program for ERP products, increasing awareness.
• Proposed a program to offer high revenue-generating customers special benefits such as executive visits, value-added support offerings, and webinars.

Alpharetta, GA

• As Director of Marketing Support & Strategic Sales, I developed and implemented best practices for brand strategy, internet marketing, marketing communications, customer and partner retention & acquisition, customer.
• Assessed Salesforce.com usage across four business units, recommending data strategy, consolidation, and process improvement.
• Researched and created best practices for customer retention, loyalty, and acquisition, customer intelligence, customer advisory boards, and customer briefings.
• Certified in data privacy and compliance.
• Analyzed account management functions, recommending process improvement, training, and tools.
• Created brand messaging, positioning; C-level executive and board-of-directors presentations.

Atlanta, GA

• As Marketing Programs Executive, I developed and implemented marketing plans for ERP, CRM, supply chain, digital media, wireless, SaaS, integration, and infrastructure for the industrial, retail, wholesale, banking.
• Developed marketing plans for OnDemand solutions, infrastructure, digital media, wireless, CRM, SCM, and ERP solutions, leading to $6 billion in revenue.
• Designed product strategy, sales, and marketing plans for the Banking, Financial Services, Retail, Wholesale, and Industrial sectors using a content management system, increasing revenues 12% year-to-year.
• Created sales support collateral for 10 industries.
• Managed Built on IBM Express Portfolio™ web-based partner program, recruiting partners worldwide. Generated 300 solutions managing a team of five.
• Directed content creation of and logistics for two annual Global Supply Chain Management Executive conferences. Generated $300 million revenue over two years on a budget of $6 million/year managing a team of 25+.

Dallas, TX And Norcross, GA

• As Marketing Programs Director, I served as product marketing brand manager for Composer™ (application development tool). Directed worldwide programs to educate users on the product and best practices. Selected.
• Managed 100-person team and annual program budget of $5 million.
• Over 70% of existing customers purchased $60 million in additional software and services as a result of marketing programs.
• Established business development relationships with alliances/consulting companies resulting in $2 million in new contracts the first year.
• Improved customer satisfaction rates for Composer to 93% over nine years.
• Planned and implemented conferences, seminars, executive briefings, and focus groups.