• Formulate and execute a comprehensive online marketing strategy, meticulously defining quantifiable objectives, and orchestrating initiatives that yielded tangible enhancements to the bottom line.• Devise and implement meticulous content guidelines and meticulously structured editorial calendars, meticulously aligning them with the overarching global B2B brand objectives to ensure optimal outcomes.• Craft compelling, audience-centric content meticulously tailored for diverse social media platforms, including but not limited to Facebook, Instagram, LinkedIn, Houzz, and TikTok, thus bolstering engagement and resonance.• Spearhead and cultivate multifaceted social media promotions and campaigns, harnessing a robust skill set encompassing brainstorming ideation, strategic blueprinting, and seamless coordination with brand and promotional collaborators.• Orchestrate productive collaborations with vendors, adeptly nurturing their commitment to excellence while meticulously adhering to budgetary constraints.• Collaborate synergistically with the global B2B brand team, engaging in the collaborative creation, meticulous planning, and judicious scheduling of content to fortify brand consistency and coherence.• Evaluate content performance with acumen, leveraging sophisticated metrics to gauge reach, engagement, and overall impact, thereby refining future strategies with discerning insights.• Engage proactively with users and followers across a quintet of digital platforms, fostering and facilitating constructive dialogues that heightened user engagement and brand affinity.• Oversaw and exercise judicious moderation over user comments and platform activity across five social channels, ensuring an environment conducive to respectful interaction and brand alignment.• Conceptualize and actualize comprehensive strategies engineered to fulfill both immediate and long-range corporate objectives, skillfully adapting to the dynamic digital landscape.

• Collaborated seamlessly with the Director of Marketing and National Sales Managers to architect comprehensive marketing strategies for the successful launch of 5 innovative products, orchestrating a harmonious synthesis of vision and execution.• Oversaw the development of a wireframe blueprint for a novel website, demonstrating adept project management, subsequently leading the way in executing the design and layout enhancements for the website, fostering an enriched digital presence.• Led 9 national trade shows spanning diverse business domains throughout the year, attaining seamless alignment with varied channel requirements, a testament to finely honed project management acumen.• Strategically devised and executed meticulously detailed advertising plans tailored to the resilient and industrial coatings business channels, showcasing an insightful blend of marketing acumen and customer service proficiency.• Played a pivotal role in the development of key tactical initiatives for the North America Business Plan, collaborating closely with the Marketing Director, showcasing a deep understanding of strategic planning and an unwavering commitment to the organization's success.• Spearheaded the comprehensive development of three specialized continuing education courses for architects and the design community, catalyzing an impressive 60% increase in attendee participation, a tangible reflection of adept project management and an innate understanding of customer engagement.

• Strategically curated and designed sales collateral, including sales sheets, brochures, and resource guides, that empowered the sales team to effectively communicate product value propositions and foster client engagement.• Collaborated harmoniously with the Digital Marketing Manager to architect a comprehensive social strategy and spearhead content development across multiple platforms.• Created targeted advertising plans, skillfully coordinating with seven prominent trade publications, a testament to astute project management capabilities and an innate understanding of audience dynamics.• Assisted the Brand Manager in the meticulous formulation of case studies, effectively translating complex narratives into compelling stories, demonstrating a keen eye for detail and customer-centric communication.• Collaborated seamlessly in maintaining a cutting-edge website, meticulously curating a user-friendly interface that streamlined the sales process, thereby enhancing customer satisfaction and retention.• Exemplified a dynamic blend of strategic oversight and project management acumen by driving, meticulously monitoring, and analytically assessing brand performance within the marketplace, all while diligently adhering to budget constraints.• Navigated the intricacies of the competitive landscape with acuity, fostering a profound understanding of market dynamics, which in turn facilitated the evaluation of business impacts and informed future strategic decisions.

• Spearheaded the meticulous update of brand materials, effectively aligning them with the Starbeam mission and cause, showcasing an astute understanding of brand representation. • Strategically conceptualized and meticulously crafted comprehensive sales binders, serving as invaluable tools that fortified the sales team's capacity to navigate complex transactions. • Collaborated seamlessly with the sales team to orchestrate compelling case studies and adeptly compile targeted email lists, essential components that fueled potent email campaigns.• Optimized the organization's social media footprint, leveraging tools like Google AdWords, engaging blogs, and dynamic Facebook content to catalyze new business opportunities.• Generated a multitude of leads for the Sales Department through the adept execution of both email and print marketing campaigns, a testament to proficiency in both project management and impactful customer outreach.

• Demonstrated agile customer service skills by promptly addressing customer concerns and effectively resolving issues related to their accounts, showcasing a strong commitment to maintaining positive customer relationships.• Meticulously managed accounts payable, consistently ensuring a minimal backlog of outstanding obligations, while proactively preventing the accumulation of overdue receivables, a testament to attentive project management capabilities.• Collaborated seamlessly with the sales team to optimize the processing of Ameren forms, facilitating accelerated payment turnaround for customers, thereby exhibiting an ability to streamline processes and enhance customer service.• Elevated customer satisfaction levels through the meticulous implementation of efficient billing practices, underscoring a dedication to enhancing the overall customer experience.• Assumed a pivotal role in the onboarding process, proficiently training new employees in established procedures and software applications, including the Microsoft Office Suite, showcasing a comprehensive grasp of training and a commitment to organizational knowledge transfer.• Spearheaded the successful implementation of a new Customer Relationship Management (CRM) software solution for the sales team, significantly bolstering their productivity and capacity to engage with customers, a reflection of adept project management skills and a drive for process enhancement.